At a Glance
- Tasks: Lead the promotion and ticketing of immersive events, driving sales and audience engagement.
- Company: Exciting experiential entertainment agency creating unforgettable live experiences.
- Benefits: Competitive pay, creative environment, and opportunities to grow your network.
- Other info: Join a dynamic team passionate about creativity and collaboration.
- Why this job: Be at the forefront of live events and make a real impact in the entertainment industry.
- Qualifications: Experience in promoting live events and managing ticket sales.
The predicted salary is between 30000 - 42000 £ per year.
Agency Unknown is an experiential entertainment agency creating bold, immersive events and interactive activations. We combine creativity, performance and play to design experiences that do more than entertain. They connect. From high-energy live shows to gamified moments, we help audiences engage in ways that feel authentic, memorable and impossible to ignore. Alongside delivering bespoke client projects, we develop and promote our own in-house shows, each available for private hire and fully customisable. Whether it is a ticketed production, a full venue takeover or a completely original idea built from the ground up, everything we create is designed to communicate a message through fun, interaction and standout production. At our core, we are collaborators, creators and experience makers, turning ideas into moments people talk about long after the lights go down.
We are seeking an experienced and driven Event Promoter to lead the promotion, ticketing, and marketing coordination of our in-house brand events. The successful candidate will be responsible for filling events, driving ticket sales, managing listings, and working closely with the marketing teams to launch and optimise advertising campaigns. This is a hands-on role suited to someone who understands live events, nightlife, or entertainment promotion and knows how to turn strategy into sold-out shows.
Key Responsibilities- Event Promotion & Ticketing
- Own the end-to-end promotion of assigned event
- Set up and manage ticketing platforms, pricing tiers, and tracking link
- Monitor ticket sales performance and implement strategies to increase conversion
- Drive direct ticket sales through partnerships, outreach, and network activation
- Develop and execute initiatives to ensure events reach capacity
- Marketing & Advertising
- Work closely with the marketing team to brief, launch, and optimise paid ad campaigns
- Review ad performance data and suggest improvements to increase ROI
- Assist with audience targeting, campaign messaging, and budget allocation
- Ensure event pages and listings are fully optimised and accurate
- Content Creation
- Create engaging promotional content including captions, short-form videos, and visuals
- Coordinate content shoots where required
- Ensure consistent brand messaging across all platforms
- Support social media rollout plans for event announcements and countdowns
- Event Listings & Partnerships
- List events across relevant platforms and directories
- Identify and invite influencers, brand partners, and key community figures
- Manage guest lists and promotional partnerships
- Build relationships to expand reach and audience growth
- Event Performance & Reporting
- Track promotional performance and ticket sales data
- Provide weekly updates on sales progress and campaign effectiveness
- Recommend new ideas to improve attendance and engagement
You must have proven experience in:
- Promoting and filling live events (nightlife, music, entertainment, or hospitality)
- Managing ticketing platforms and driving ticket revenue
- Working alongside marketing teams to deliver paid advertising campaigns
- Delivering measurable sales results
Skills & Attributes
- Commercially driven with a strong focus on results
- Strong understanding of social media and digital marketing
- Confident communicator with relationship-building skills
- Highly organised and proactive
- Able to work independently and take ownership
- Data-driven mindset with the ability to optimise campaigns
- Existing network within nightlife, entertainment, or influencer communities
- Experience running paid social ads directly
- Basic design or video editing skills
What We’re Looking For
This role is ideal for someone ambitious, well-connected, and passionate about live events. You must be proactive, confident in driving sales, and able to demonstrate previous success in filling events.
Event Promoter in London employer: Agency Unknown
At Agency Unknown, we pride ourselves on being a vibrant and innovative employer in the experiential entertainment industry. Our collaborative work culture fosters creativity and allows employees to grow through hands-on experience in live event promotion, while our commitment to immersive experiences ensures that every team member plays a vital role in creating unforgettable moments. Located in a dynamic environment, we offer unique opportunities for professional development and networking within the nightlife and entertainment sectors, making us an excellent choice for those looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Event Promoter in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Agency Unknown and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Agency Unknown are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Agency Unknown on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Agency Unknown. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Event Promoter in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Agency Unknown. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Agency Unknown:Show us that you’ve done your homework! In your application, briefly mention what you admire about Agency Unknown’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Agency Unknown
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Agency Unknown will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Agency Unknown, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
