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For Companies At a Glance
- Tasks: Lead marketing strategies for a cutting-edge AI product suite.
- Company: Join a dynamic branding agency focused on innovative tech solutions.
- Benefits: Enjoy flexible working with a mix of studio and remote days.
- Why this job: Make an impact in AI marketing while collaborating with creative minds.
- Qualifications: 3-5 years in B2B marketing, strong interest in tech and data.
- Other info: Work closely with a major client and enjoy creative freedom.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
A chance to deepen an interest in AI and tech and influence how one large company’s products hit the market.
The speed read
A branding agency is looking for an (AI) product marketing manager to focus on one large client as they revamp their brand and marketing. This is a fairly traditional marketing role but for a cutting edge suite of AI products.
The facts
You’ll create and execute marketing strategies, within a team, based at the branding agency.
Day to day, you’ll be taking control of the whole marketing plan, reporting into the senior client but working with lots of freedom and control.
Marketing activities include: organising and running events, product launches, hackathons, managing a CRM, helping with content creation and repurposing it for different channels and client teams (tech, sales, product, UX, data science), revamping the website etc. You’ll be organising testimonials, case studies and thought leadership to beef up the company profile as much as possible.
You’ll have:
- 3-5 years relevant marketing experience (b2b)
- A strong interest in brand narrative, messaging and consistency
- Experience and a strong interest in tech, data or AI
- A strong interest in the stories behind data
- Experience in campaign performance and measurement (Pipedrive exp. useful)
- Experience liaising with PR people to keep all the stories straight.
You’ll be:
- Very happy hands on
- Highly organised
- A clear communicator within a creative team and great at upward management (with the client)
2 days in the studio in SW/Central London.
Product Marketing Manager (inside IR35, rolling freelance) employer: AGENCY BELL
Contact Detail:
AGENCY BELL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager (inside IR35, rolling freelance)
✨Tip Number 1
Familiarise yourself with the latest trends in AI and tech marketing. Understanding the nuances of how these products are marketed will give you an edge in discussions and interviews, showcasing your genuine interest and knowledge in the field.
✨Tip Number 2
Network with professionals in the branding and marketing sectors, especially those who have experience with AI products. Attend industry events or webinars to connect with potential colleagues and gain insights into what makes a successful product marketing manager in this niche.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've managed in the past, particularly those that involved tech or data-driven products. Be ready to highlight your role in measuring campaign performance and how you adapted strategies based on results.
✨Tip Number 4
Showcase your organisational skills by preparing a mock marketing plan for an AI product. This will not only demonstrate your hands-on approach but also your ability to think strategically about brand narrative and messaging, which is crucial for this role.
We think you need these skills to ace Product Marketing Manager (inside IR35, rolling freelance)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in B2B settings. Emphasise your familiarity with AI products and any specific campaigns you've managed that align with the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for AI and tech. Discuss how your experience aligns with the responsibilities of the role, particularly in creating and executing marketing strategies and managing events.
Showcase Relevant Skills: Highlight skills such as campaign performance measurement and CRM management. If you have experience with Pipedrive or similar tools, make sure to mention it, as it’s relevant to the role.
Demonstrate Communication Skills: Since clear communication is key in this role, consider including examples of how you've effectively communicated within teams or managed client relationships in previous positions.
How to prepare for a job interview at AGENCY BELL
✨Show Your Passion for AI and Tech
Make sure to express your genuine interest in AI and technology during the interview. Share examples of how you've engaged with these fields in your previous roles, as this will demonstrate your enthusiasm and fit for the position.
✨Highlight Your Marketing Experience
Prepare to discuss your relevant B2B marketing experience in detail. Be ready to provide specific examples of successful campaigns you've managed, particularly those that involved product launches or events, as these are key aspects of the role.
✨Demonstrate Organisational Skills
Since the role requires a high level of organisation, come prepared with examples of how you've successfully managed multiple projects simultaneously. Discuss your methods for prioritising tasks and ensuring deadlines are met.
✨Communicate Clearly and Confidently
As a clear communicator, it's essential to convey your ideas effectively. Practice articulating your thoughts on brand narrative and messaging, as well as your approach to liaising with clients and creative teams, to showcase your communication skills.
