As the UK's leading parking and technology-enabled management group, we support more than 9,000 locations across housing, healthcare, education and commercial estates. We're proud to be Carbon Neutral Britain certified and committed to creating positive outcomes for our clients, communities and colleagues alike. We're growing quickly, investing heavily in technology and expanding into new sectors, creating exciting opportunities for people who want to make an impact and be part of something ambitious. Why not join us?
Agena is looking for a hands-on SDR Team Leader to establish and lead the human outreach and qualification capability within the Commercial Growth Engine.
This is a player-manager role. It is accountable for building the SDR (Sales Development Representative) team, setting daily operating standards, coaching high-quality outreach and turning agreed target accounts, campaign responses and inbound leads into well-qualified sales-accepted opportunities. It does not own campaign strategy, CRM governance or opportunity progression after handover.
Responsibilities And Duties
- Build, lead and develop a high-performing SDR team, including recruitment, onboarding, coaching and performance management.
- Create a customer-focused, quality-led outbound sales culture that prioritises meaningful conversations and qualified opportunities.
- Lead multichannel prospecting activity across phone, email, LinkedIn and other approved channels.
- Qualify prospects against agreed criteria and convert engagement into high-quality meetings and sales opportunities.
- Work closely with Marketing, Sales and Commercial teams to deliver targeted account-based and campaign-driven outreach.
- Use AI and sales intelligence tools to improve account research, prospect prioritisation and SDR productivity.
- Monitor team performance through activity, conversion and quality metrics, driving continuous improvement through coaching and data-led insights.
- Ensure accurate CRM management, governance compliance and effective lead handovers to the wider sales team.
- Act as a hands‑on player‑manager, leading by example and supporting key campaigns when required.
Who You Are
- Proven experience leading or mentoring sales representatives, business development executives or inside sales teams.
- Hands‑on outbound sales professional with strong prospecting, qualification and pipeline generation skills.
- Skilled in coaching, performance management and developing high-performing teams.
- Commercially minded, customer-focused and confident working across Sales, Marketing and Operations.
- Experience using CRM systems, sales engagement platforms and AI-powered sales tools.
- Data-driven, organised and comfortable working in a fast‑paced, growth-focused environment.
- Able to balance strategic leadership with day‑to‑day sales execution.
- Full job description and person specification is available on request and will also be provided during shortlisting and interview stages.
Agena Values
We believe that the way we do business is as important as the business that we do. Operating with integrity and high ethical standards is the Agena Group way. Our values reinforce our behaviours and what is important to us. Living these values is essential to our success.
Ambitious: we aim for world class service
Disruptive: we're here to change the industry
Ethical: we do things for the right reasons
Insightful: we use research to guide our decisions
Collaborative: We're better when we work together
Innovative: we help people see things differently
Other Information About The Role
Salary: £35,000 - £37,000 per annum, depending on experience
Hours: 40 per week; Monday - Friday 9am - 5pm
Location: Lancing, available with hybrid flexibilities
Our selection process is as follows: Application - Screening - Competency Based Interview - Task
You must be able to legally live and work in the UK without sponsorship.
The postholder will be required to travel to external meetings on occasion and to other office locations by the most effective means available
Benefits
We know there's more to life than work - that's why when you join Agena, you'll get your pick of our amazing benefits through our Enjoy Benefits platform. That includes discounts on gym memberships, travel bookings, high street vouchers and days out. You can also benefit from Technology benefits, Wellness benefits, Health Care plans and Car Lease benefits and much more.
- Incremental holiday increases to recognise long service
- 2 volunteering days a year
- Unlock your potential with our training, learning & development, and apprenticeship options throughout your career
- Employee Assistance Programme - 24/7 confidential, independent and professional counselling
- Cycle-to-work scheme
- EV Charging points at office locations
- Regular team/company socials
We believe a great workplace is about more than benefits. It's about creating a culture where people feel connected, supported and able to make a difference.
Our Engagement Committee brings colleagues together through charity initiatives, local events, book clubs, wellbeing activities and much more. You'll also have the opportunity to get involved with our award-winning D&I Committee, helping to shape positive change across our group.
As we continue to grow, we're committed to investing in our people, because their success drives ours.
We are proud to be certified Carbon Neutral and hold ISO Accreditations for Quality Management, Environmental Management and Information Security Management.
We are a Mindful Employer and are committed to supporting your mental health at work.
The Agena Group are proud to be part of the Disability Confident scheme. We are committed to providing an inclusive and barrier-free recruitment process. We will provide reasonable adjustments and support to ensure neuro‑diverse applicants or those with a disability or long-term condition can be their best during the recruitment process. To request an adjustment, if you need this job advert in an alternative format, or if you have any questions about the recruitment process, please contact recruitment@agenagroup.com
(No agency speculative contact - thank you)
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SDR Team Leader in Lancing employer: Agena Group
Agena Group is an exceptional employer, offering a dynamic work culture that prioritises collaboration and innovation. With a strong focus on employee growth, you will have access to ongoing training and development opportunities, ensuring your career flourishes while making a meaningful impact in the community. Located in the vibrant Southern region, our team enjoys a supportive environment that values performance and client satisfaction, making it a rewarding place to work.
