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- Tasks: Manage and implement the Saga brand across all customer touchpoints.
- Company: Join Ageas, a dynamic company partnering with Saga to enhance brand experiences.
- Benefits: Enjoy hybrid working options and flexible contract types.
- Why this job: Be part of a creative team shaping brand narratives and engaging stakeholders.
- Qualifications: Strategic thinker with brand management experience and strong communication skills.
- Other info: Applications close on 5th September 2025; apply now!
The predicted salary is between 39000 - 65000 £ per year.
Overview
Job Title: Brand Manager
Contract Type: Permanent, Part Time, Full Time, Job Share option available
Salary Range: £52,000 depending on experience
Location: Bournemouth – hybrid working
Work Level: 4
Closing Date for applications: 5th September 2025
Hiring Manager: Tracy Spickett
Brand Manager
Join our dynamic Marketing team at Ageas! Following our recent announcement of our partnership with Saga, we have an exciting, newly created opportunity for a Brand Manager. This pivotal role involves managing and implementing the Saga brand across all key customer touchpoints, ensuring a consistent and compelling brand experience.
As the Brand Manager, you will develop and deliver compelling stories and presentations that highlight the benefits of the brand, effectively selling its value to senior stakeholders. You will act as the primary liaison between Ageas and the Saga Brand team, fostering strong collaboration to ensure brand initiatives are strategically aligned and effectively delivered. While the primary focus will be on the Saga brand, the role will also involve working on the Ageas and Rias brands, ensuring a cohesive brand strategy across the board.
If you are an experienced Brand Manager with a passion for brand development and stakeholder engagement, we would love to hear from you!
Responsibilities
- Ensure consistent application of the brand identity across all marketing, communications, and customer touchpoints, both internally and externally.
- Own and manage the Saga Brand Guidelines, collaborating with the Saga Brand teams to review, update, and govern brand standards, including visual identity, tone of voice, and creative execution.
- Manage relationships with external agencies and suppliers to deliver brand assets efficiently and cost-effectively, ensuring adherence to brand standards.
- Lead the management and execution of the Saga brand across digital and print channels, ensuring alignment with brand strategy and business objectives.
- Act as the custodian of the Saga brand, safeguarding its integrity and reputation, and working closely with the wider Saga Group on brand-related matters, including trademark management.
- Manage relationships with external agencies and suppliers to deliver brand assets efficiently and cost-effectively, ensuring adherence to brand standards.
- Act as the primary liaison between Ageas and the Saga Brand team, fostering strong collaboration to ensure brand initiatives are strategically aligned and effectively delivered.
Qualifications
- A strategic and creative thinker, capable of leading the development and governance of brand assets, including visual identity, tone of voice, and creative execution.
- Knowledge and experience with Trademarks and aspects of brand protection.
- Experience of tools to help evaluate performance of brand health eg. YouGov Brand Tracking.
- Analytical experience with the ability to interpret results and drive action.
- Strong verbal and written communication skills with ability to clearly articulate and document rationale and planning.
- Excellent interpersonal, stakeholder management and relationship building skills, across all business functions.
To find out more about this role and for information please contact Tracy Spickett.
Alternatively, click on the “Apply Button” to be considered.
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Brand Manager employer: Ageas
Contact Detail:
Ageas Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Familiarise yourself with the Saga brand and its values. Understanding their mission and how they position themselves in the market will help you articulate your ideas and demonstrate your alignment with their goals during interviews.
✨Tip Number 2
Network with professionals in the marketing and branding field, especially those who have experience with brand management. Engaging with industry peers can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed brand initiatives in the past. Highlight your experience with stakeholder engagement and how you've driven brand strategy in previous roles.
✨Tip Number 4
Stay updated on current trends in branding and marketing, particularly in the insurance sector. Being knowledgeable about recent developments can help you stand out as a candidate who is proactive and informed.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the key responsibilities and qualifications required for the Brand Manager position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your relevant experience in brand management. Use specific examples of past achievements that demonstrate your strategic thinking and stakeholder engagement skills.
Write a Strong Cover Letter: Your cover letter should express your passion for brand development and your understanding of the Saga brand. Highlight your ability to manage relationships and deliver compelling brand stories, making sure to connect your skills to the role's requirements.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for a Brand Manager.
How to prepare for a job interview at Ageas
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research both Ageas and Saga. Understand their brand values, recent campaigns, and how they position themselves in the market. This knowledge will help you demonstrate your passion for the brand and show that you're aligned with their vision.
✨Prepare Your Success Stories
Think of specific examples from your past experience that showcase your skills in brand management, stakeholder engagement, and creative execution. Be ready to discuss how you've successfully managed brand guidelines or collaborated with teams to deliver impactful brand strategies.
✨Showcase Your Analytical Skills
Since the role requires evaluating brand health, be prepared to discuss any tools or methodologies you've used in the past, such as YouGov Brand Tracking. Highlight how you've interpreted data to drive actionable insights and improve brand performance.
✨Demonstrate Strong Communication Skills
As a Brand Manager, you'll need to articulate ideas clearly and build relationships across various functions. Practice explaining your thought process and strategies in a concise manner, and be ready to engage in discussions about how you would communicate brand initiatives to different stakeholders.