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For Companies At a Glance
- Tasks: Lead exciting offline campaigns to attract new donors for Age UK.
- Company: Join Age UK, a renowned charity dedicated to improving the lives of older people.
- Benefits: Enjoy hybrid working, competitive salary, 26 days leave, and great perks like tech schemes.
- Why this job: Make a real impact while working in a collaborative and supportive environment.
- Qualifications: Experience in direct marketing and managing multi-channel campaigns is essential.
- Other info: Must attend the London office every Thursday; travel costs are not covered.
The predicted salary is between 28800 - 43200 £ per year.
Job Description
Age UK's award-winning Individual Marketing team is currently recruiting for a Senior Direct Marketing Executive to join our acquisition sub-team. This role is responsible for ensuring we acquire new donors to the charity via multiple offline channels including TV, flyers, door drops and face to face.
As a Senior Direct Marketing Executive, you will be responsible for delivering successful offline campaigns with the primary intention of acquiring new financial donors to Age UK. We're looking for someone with experience delivering and managing direct campaigns to budget, with a keen interest in testing campaigns with a view to enacting changes based on findings. You will need to be comfortable liaising with external suppliers including creative agencies.
For a more exhaustive list of responsibilities, please read the job description below.
This role offers hybrid working between home and London (EC3N 2LB). Currently the Fundraising team attend our office near Tower Hill every Thursday, so you would be expected to do the same. Age UK does not pay travel costs to the office.
Must haves:
The below competencies will be assessed at the indicated stage of the recruitment process:
Application = A, Interview = I, Test = T, Presentation = P
Experience
Proven successful experience in cause driven acquisition direct marketing. A, I
Proven experience of managing media planning and buying for multi-channel acquisition campaigns. A, I
Proven successful experience of managing large complex direct marketing print campaigns. A, I
Proven successful experience of budget management. A, I
Proven successful experience of managing internal and external stakeholders through various processes including sign off. A, I
Skills and knowledge
Proficient in the use of MS office applications, particularly Excel and Word. T
Numerical and analytical skills. T
Project management skills. A, I
Personal attributes
Ability to work on own initiative and be a self-starter. A, I
Communication and interpersonal skills with the ability to work with people at all levels. I
Build great working relationships with internal teams to encourage a culture of collaboration. I
Great to Have's:
The below competencies will be assessed at the indicated stage of the recruitment process:
Application = A, Interview = I, Test = T, Presentation = P
Experience
Proven experience of recruiting new supporters via face-to-face campaigns. A, I
Proven successful experience of editing and proofing copy. A, I
Personal attributes
emonstrate empathy and understanding for the issues facing older people. I
What we offer in return
Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme
Excellent pension scheme, life assurance, health cashback plan and EAP
Car Benefit Scheme, Cycle to Work Scheme and Season Ticket Loan
Techscheme – buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free
Blue Light Card Scheme
You Did It Awards – recognition awards from £100-250.
Additional Information
* The role may involve occasional travel, including some overnight stays. Currently the Fundraising team attend our office near Tower Hill every Thursday, so you would be expected to do the same. Age UK does not pay travel costs to the office.
* This role description is not intended to be exhaustive in every respect, but rather to clearly define the fundamental purpose, responsibilities and dimensions for the role.
* In addition to the contents of this role description, employees are expected to undertake any and all other reasonable and related tasks allocated by line management.
Supporting statements and anonymisation
Candidates are expected to provide a supporting statement that explains how they meet the competencies annotated with an 'A' in the job description, to assess suitability for the position. Age UK acknowledges and accepts that AI may be used to support the application; we do expect candidates to personalise experience, knowledge and skills and failure to do so, may result in your application being rejected.
Please submit a Word version of your CV as it will be anonymised by our recruitment system when you apply for a role. Our system is unable to anonymise supporting statements and heavily formatted CVs. Please could you remove any personal information including your name before you upload to support our inclusive recruitment process. All equalities monitoring information is also anonymised and not shared with the hiring panel. Your name and address will only be known to us if invited for interview.
Equal opportunities & Disability Confident Scheme
Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. Age UK is a Disability Confident Scheme employer. Due to high numbers of applications received, Age UK reserves the right to limit the overall number of interviews offered, and therefore, it may not always be practicable or appropriate to interview all disabled people that meet the minimum criteria for the job.
Reasonable adjustments
Disabled job seekers can access reasonable adjustments at any stage of the recruitment process. All requests for reasonable adjustments are considered on a case-by-case basis, in collaboration with the disabled job seeker to best meet their needs, by contacting the Recruitment Team. Disability disclosures will be kept confidential and only shared on a need-to-know basis to support the implementation of adjustments. Disclosures will not be used to inform hiring decisions.
Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.
Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.
Senior Direct Marketing Executive, Acquisition employer: Age Uk
Contact Detail:
Age Uk Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Direct Marketing Executive, Acquisition
✨Tip Number 1
Familiarise yourself with Age UK's mission and values. Understanding the charity's goals will help you tailor your conversations and demonstrate your genuine interest in their cause during networking or interviews.
✨Tip Number 2
Network with professionals in the direct marketing field, especially those who have experience in charity fundraising. Attend relevant events or webinars to connect with potential colleagues and gain insights into successful campaign strategies.
✨Tip Number 3
Prepare to discuss specific examples of your past successes in managing direct marketing campaigns. Be ready to explain how you handled challenges and what metrics you used to measure success, as this will showcase your expertise.
✨Tip Number 4
Brush up on your project management skills, as this role requires managing multiple stakeholders and campaigns. Consider using tools like Trello or Asana to demonstrate your organisational abilities during discussions.
We think you need these skills to ace Senior Direct Marketing Executive, Acquisition
Some tips for your application 🫡
Tailor Your Supporting Statement: Make sure to personalise your supporting statement by addressing how your experience aligns with the competencies marked with an 'A' in the job description. Highlight specific examples from your past roles that demonstrate your success in direct marketing and budget management.
Focus on Relevant Experience: When detailing your work history, emphasise your proven experience in cause-driven acquisition direct marketing and managing multi-channel campaigns. Use metrics to showcase your achievements, such as the number of new donors acquired or budget savings achieved.
Use Clear and Concise Language: Ensure your CV and supporting documents are easy to read. Avoid jargon and overly complex sentences. Use bullet points for clarity and to make it easier for the hiring team to identify your key skills and experiences.
Follow Application Guidelines: Pay close attention to the application instructions provided by Age UK. Submit your CV in Word format and ensure that all personal information is removed for anonymisation. This will help your application be processed smoothly.
How to prepare for a job interview at Age Uk
✨Showcase Your Direct Marketing Experience
Be prepared to discuss your previous successes in direct marketing, especially in cause-driven campaigns. Highlight specific examples where you acquired new donors and the strategies you used to achieve those results.
✨Demonstrate Budget Management Skills
Since budget management is crucial for this role, come equipped with examples of how you've successfully managed budgets in past campaigns. Be ready to explain how you ensured campaigns stayed within budget while still achieving their goals.
✨Prepare for Stakeholder Engagement Questions
Expect questions about how you've liaised with both internal and external stakeholders. Think of instances where you navigated complex sign-off processes or collaborated with creative agencies to deliver successful campaigns.
✨Emphasise Your Analytical Skills
Given the importance of testing and analysing campaign performance, be ready to discuss your numerical and analytical skills. Share examples of how you've used data to inform decisions and improve campaign outcomes.
