Senior Direct Marketing Executive - Acquisition

Are you an ambitious direct marketer who loves driving impact and bringing bold ideas to life? Do you want to help secure long term support for one of the UK’s most trusted charities? If so, we would love to hear from you.

Age UK is recruiting for an innovative Senior Direct Marketing Executive – Acquisitions to implement and develop the cold Legacy Acquisition programme to acquire new legacy supporters with a focus on recruiting Civics and High Value legacy prospects, and ensuring the initial supporter experience is best in class.

Please note that due to the hybrid nature of this role, the successful applicant will be required to work from our central London office near Tower Hill, once a week (currently Thursdays) but more frequently if required. Travel costs to the London office are the responsibility of the postholder and are not covered by the charity.

Must haves:

• Proven successful experience in acquisition direct marketing.
• Proven successful experience of budget management and campaign forecasting.
• Proven successful experience of managing large complex direct marketing print campaigns.
• Proven experience of managing media planning and buying for multi-channel acquisition campaigns.
• Proven experience of recruiting supporters via channel mix.

Skills and Knowledge

• Numerical and analytical skills.
• Project management skills.

Personal attributes

• Build positive and collaborative relationships across the Age UK network including national and local Age UKs.
• Demonstrate empathy and understanding for the issues faced by older people.

What we offer in return

• Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme.
• Excellent pension scheme, life assurance, Health cashback plan and EAP.
• Car Benefit Scheme, Cycle to Work Scheme and Season Ticket Loan.
• Techscheme - buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free.
• Blue Light Card Scheme.
• You Did It Awards – recognition awards from £100-250.

Additional Information

Candidates are expected to provide a supporting statement that explains how they meet the competencies annotated with an ‘A’ in the job description, to assess suitability for the position. Age UK acknowledges and accepts that AI may be used to support the application; we do expect candidates to personalise experience, knowledge and skills and failure to do so, may result in your application being rejected.

Please submit a Word version of your CV as it will be anonymised by our recruitment system when you apply for a role. Our system is unable to anonymise supporting statements and heavily formatted CVs. Please could you remove any personal information including your name before you upload to support our inclusive recruitment process. All equalities monitoring information is also anonymised and not shared with the hiring panel. Your name and address will only be known to us if invited for interview.

Equal opportunities & Disability Confident Scheme

Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. Age UK is a Disability Confident Scheme employer.

Due to high numbers of applications received, Age UK reserves the right to limit the overall number of interviews offered, and therefore, it may not always be practicable or appropriate to interview all disabled people that meet the minimum criteria for the job.

Reasonable adjustments

Disabled job seekers can access reasonable adjustments at any stage of the recruitment process. All requests for reasonable adjustments are considered on a case-by-case basis, in collaboration with the disabled job seeker to best meet their needs, by contacting the Recruitment Team. Disability disclosures will be kept confidential and only shared on a need-to-know basis to support the implementation of adjustments. Disclosures will not be used to inform hiring decisions.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.