Loyalty Marketing Manager, Lotteries & Raffle

Overview

Loyalty Marketing Manager, Lotteries & Raffle — Age UK, City of London, England, United Kingdom.

This range is provided by Age UK. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range: £46,910 – £51,848, London/Hybrid, Fixed Term Contract (12 months maternity cover).

Role summary

Age UK\’s Individual Marketing team is looking for a Loyalty Marketing Manager, Lotteries & Raffle to manage the Lottery and Raffle Loyalty programme. You will be responsible for retaining players, maximising entries per player and growing repeat/long-term playing through delivering excellent supporter experiences and deepening relationships with our charity audiences. A solid foundation in Direct Marketing across offline and online channels is required.

We operate a hybrid-working model, blending home and office working. This role will include regular days in the London office — currently once a week on a Thursday — and may involve occasional travel (including some overnight stays). Travel costs to the London office are the responsibility of the postholder.

Please note this is a Fixed Term contract (12 months maternity cover). Ideally, the successful candidate will join as soon as possible (within ~4 weeks).

Age UK internal grade: 5L. Last date for applications: Wednesday, 17th September 2025.

Responsibilities

• Demonstrate a solid foundation of experience within the Direct Marketing discipline across offline and online channels. (A, I)
• Manage large, complex direct marketing budgets and campaigns. (A, I)
• Forecasting, budget-setting and strategic decision making to drive financial performance. (A, I)
• Analyse and report on the performance of online and offline Direct Marketing campaigns. (A, I)

Qualifications and skills

• Understanding of stewardship programmes and what drives supporter loyalty. (I)
• Proficient in MS Office, particularly Excel and Word. (T)
• Numerical and analytical skills. (A, I, T)
• Ability to critically assess concepts and copy. (A, I, T)
• Experience using databases for reporting and data strategies to drive direct response success. (I, T)
• Excellent project management skills. (I)

Personal attributes

• Ability to work on own initiative and be self-starting. (I)
• Strong communication and interpersonal skills across all levels. (I)
• Highly organised with the ability to manage competing priorities. (I)
• Proactive problem solving in complex stakeholder environments. (I)

Desirable experience

• Experience in marketing Lotteries and Raffles and/or subscription marketing. (A, I)
• Experience of line management and performance management. (A, I)
• Knowledge of Fundraising and the role of Individual Giving. (A, I)
• Empathy and understanding for issues faced by older people. (A, I)

What we offer

• Competitive salary, 26 days’ annual leave + bank holidays + annual leave purchase scheme
• Wellbeing days — 2 paid days per year (pro rata for part-time staff)
• Excellent pension scheme, life assurance, Bupa health cashback plan and EAP
• Home & Tech purchase options up to £1,000 interest-free
• You Did It Awards — recognition awards from £100-£250

Additional information

• Supporting statements and anonymisation: provide a statement that explains how you meet the competencies annotated with an ‘A’.
• AI may be used to support the application; personalise your experience to improve suitability.
• Submit a Word CV for anonymisation by the recruitment system. Remove personal information before uploading. Equalities monitoring information is anonymised.
• Equal opportunities & Disability Confident Scheme: Age UK is an Equal Opportunities employer and supports disability inclusion. Reasonable adjustments can be requested at any stage of the recruitment process.
• Age UK reserves the right to close the advert early; early applications encouraged.
• For full benefits information, please see the Age UK job benefits page.

Note: This description reflects the responsibilities and qualifications described in the posting and does not introduce new information.