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- Tasks: Drive impactful direct marketing campaigns to recruit new legacy supporters for Age UK.
- Company: Join Age UK, one of the UK's most trusted charities, making a real difference.
- Benefits: Enjoy competitive salary, 26 days leave, excellent pension, and tech purchase scheme.
- Why this job: Be part of a mission-driven team that supports older people and drives change.
- Qualifications: Experience in acquisition direct marketing and strong project management skills required.
- Other info: Hybrid role with weekly office visits in central London; great career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Are you an ambitious direct marketer who loves driving impact and bringing bold ideas to life? Do you want to help secure long term support for one of the UK's most trusted charities? If so, we would love to hear from you.
Age UK is recruiting for an innovative Senior Direct Marketing Executive - Acquisitions to implement and develop the cold Legacy Acquisition programme to acquire new legacy supporters with a focus on recruiting Civics and High Value legacy prospects, and ensuring the initial supporter experience is best in class.
Please note that due to the Hybrid nature of this role, the successful applicant will be required to work from our central London office near Tower Hill, once a week (currently Thursdays) but more frequently if required. Travel costs to the London office are the responsibility of the postholder and are not covered by the charity.
Must haves:- Proven successful experience in acquisition direct marketing.
- Proven successful experience of budget management and campaign forecasting.
- Proven successful experience of managing large complex direct marketing print campaigns.
- Proven experience of managing media planning and buying for multi-channel acquisition campaigns.
- Proven experience of recruiting supporters via channel mix.
- Numerical and analytical skills.
- Project management skills.
- Build positive and collaborative relationships across the Age UK network including national and local Age UKs.
- Demonstrate empathy and understanding for the issues faced by older people.
- Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme.
- Excellent pension scheme, life assurance, Health cashback plan and EAP.
- Car Benefit Scheme, Cycle to Work Scheme and Season Ticket Loan.
- Techscheme - buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free.
- Blue Light Card Scheme.
- You Did It Awards - recognition awards from £100-250.
Supporting statements and anonymisation: Candidates are expected to provide a supporting statement that explains how they meet the competencies annotated with an 'A' in the job description, to assess suitability for the position. Age UK acknowledges and accepts that AI may be used to support the application; we do expect candidates to personalise experience, knowledge and skills and failure to do so, may result in your application being rejected.
Please submit a Word version of your CV as it will be anonymised by our recruitment system when you apply for a role. Our system is unable to anonymise supporting statements and heavily formatted CVs. Please could you remove any personal information including your name before you upload to support our inclusive recruitment process. All equalities monitoring information is also anonymised and not shared with the hiring panel. Your name and address will only be known to us if invited for interview.
Equal opportunities & Disability Confident Scheme: Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. Age UK is a Disability Confident Scheme employer.
Due to high numbers of applications received, Age UK reserves the right to limit the overall number of interviews offered, and therefore, it may not always be practicable or appropriate to interview all disabled people that meet the minimum criteria for the job.
Reasonable adjustments: Disabled job seekers can access reasonable adjustments at any stage of the recruitment process. All requests for reasonable adjustments are considered on a case-by-case basis, in collaboration with the disabled job seeker to best meet their needs, by contacting the Recruitment Team. Disability disclosures will be kept confidential and only shared on a need-to-know basis to support the implementation of adjustments. Disclosures will not be used to inform hiring decisions.
Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.
Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.
Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.
For a full list of benefits please visit our website.
Senior Direct Marketing Executive - Acquisition in London employer: Age Uk
Contact Detail:
Age Uk Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Direct Marketing Executive - Acquisition in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the charity sector or direct marketing field. A friendly chat can lead to insider info about job openings that aren’t even advertised yet.
✨Tip Number 2
Prepare for the interview by researching Age UK and its mission. Show us you’re passionate about making a difference for older people, and be ready to discuss how your skills can drive impact in our legacy acquisition programme.
✨Tip Number 3
Practice your pitch! Be clear on how your experience aligns with the role. We want to hear about your successful campaigns and how you’ve managed budgets and media planning in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, make sure your supporting statement is personalised – we love seeing how you meet our competencies!
We think you need these skills to ace Senior Direct Marketing Executive - Acquisition in London
Some tips for your application 🫡
Tailor Your Supporting Statement: Make sure to personalise your supporting statement to highlight how your experience aligns with the competencies listed in the job description. We want to see your unique flair and how you can drive impact for Age UK!
Keep It Clear and Concise: When writing your CV and supporting statement, clarity is key! Use straightforward language and get straight to the point. We appreciate a well-structured application that’s easy to read.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements in direct marketing! Use specific examples to demonstrate how you’ve successfully managed campaigns and budgets. We love seeing the impact you’ve made!
Follow Application Guidelines: Remember to submit your CV in Word format and anonymise it by removing personal details. We want to ensure an inclusive recruitment process, so following these guidelines is super important for us!
How to prepare for a job interview at Age Uk
✨Know Your Numbers
As a Senior Direct Marketing Executive, you'll need to showcase your numerical and analytical skills. Brush up on key metrics related to acquisition campaigns, budget management, and forecasting. Be ready to discuss specific examples where you've successfully used data to drive results.
✨Showcase Your Campaign Success
Prepare to talk about your experience managing large, complex direct marketing print campaigns. Highlight any innovative strategies you implemented and the impact they had. Use concrete examples to demonstrate how your efforts led to successful acquisitions.
✨Build Relationships
Age UK values collaboration, so be prepared to discuss how you've built positive relationships in previous roles. Think of examples where you've worked with different teams or stakeholders to achieve common goals, especially in multi-channel acquisition campaigns.
✨Empathy is Key
Demonstrate your understanding of the issues faced by older people. Share any relevant experiences that show your empathy and commitment to making a difference. This will resonate well with Age UK's mission and values, making you a more appealing candidate.
