Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage Lottery and Raffle Loyalty programmes to enhance supporter experiences.
- Company: Join Age UK, a leading charity dedicated to improving lives of older people.
- Benefits: Competitive salary, 26 days leave, wellbeing days, and excellent pension scheme.
- Why this job: Make a real difference while developing your marketing skills in a supportive environment.
- Qualifications: Experience in Direct Marketing and strong analytical skills required.
- Other info: Hybrid working model with opportunities for personal growth and recognition.
The predicted salary is between 46910 - 51848 £ per year.
Overview
Age UK's Individual Marketing team is looking for a Loyalty Marketing Manager, Lotteries & Raffle to manage the Lottery and Raffle Loyalty programme. You will be responsible for retaining players, maximising entries per player and growing repeat/long-term playing through delivering excellent supporter experiences and deepening relationships with our charity audiences. A solid foundation in Direct Marketing across offline and online channels is required.
We operate a hybrid-working model, blending home and office working. This role will include regular days in the London office — currently once a week on a Thursday — and may involve occasional travel (including some overnight stays). Travel costs to the London office are the responsibility of the postholder.
Please note this is a Fixed Term contract (12 months maternity cover). Ideally, the successful candidate will join as soon as possible (within ~4 weeks).
Responsibilities
- Demonstrate a solid foundation of experience within the Direct Marketing discipline across offline and online channels.
- Manage large, complex direct marketing budgets and campaigns.
- Forecasting, budget-setting and strategic decision making to drive financial performance.
- Analyse and report on the performance of online and offline Direct Marketing campaigns.
Qualifications and skills
- Understanding of stewardship programmes and what drives supporter loyalty.
- Proficient in MS Office, particularly Excel and Word.
- Numerical and analytical skills.
- Ability to critically assess concepts and copy.
- Experience using databases for reporting and data strategies to drive direct response success.
- Excellent project management skills.
Personal attributes
- Ability to work on own initiative and be self-starting.
- Strong communication and interpersonal skills across all levels.
- Highly organised with the ability to manage competing priorities.
- Proactive problem solving in complex stakeholder environments.
Desirable experience
- Experience in marketing Lotteries and Raffles and/or subscription marketing.
- Experience of line management and performance management.
- Knowledge of Fundraising and the role of Individual Giving.
- Empathy and understanding for issues faced by older people.
What we offer
- Competitive salary, 26 days' annual leave + bank holidays + annual leave purchase scheme
- Wellbeing days — 2 paid days per year (pro rata for part-time staff)
- Excellent pension scheme, life assurance, Bupa health cashback plan and EAP
- Home & Tech purchase options up to £1,000 interest-free
- You Did It Awards — recognition awards from £100-£250
Additional information
Supporting statements and anonymisation: provide a statement that explains how you meet the competencies annotated with an 'A'. AI may be used to support the application; personalise your experience to improve suitability. Submit a Word CV for anonymisation by the recruitment system. Remove personal information before uploading. Equalities monitoring information is anonymised.
Equal opportunities & Disability Confident Scheme: Age UK is an Equal Opportunities employer and supports disability inclusion. Reasonable adjustments can be requested at any stage of the recruitment process. Age UK reserves the right to close the advert early; early applications encouraged.
For full benefits information, please see the Age UK job benefits page.
Loyalty Marketing Manager, Lotteries & Raffle in London employer: Age Uk
Contact Detail:
Age Uk Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Loyalty Marketing Manager, Lotteries & Raffle in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Age UK. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by practising common questions related to loyalty marketing. We recommend role-playing with a friend or using online resources to get comfortable with your answers.
✨Tip Number 3
Showcase your analytical skills! Be ready to discuss how you've used data to drive marketing decisions in past roles. Numbers speak volumes, so let them do the talking!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Loyalty Marketing Manager, Lotteries & Raffle in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Loyalty Marketing Manager role. Highlight your experience in direct marketing and any relevant campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about loyalty marketing and how you can enhance our Lottery and Raffle programme. Let us know what makes you the perfect fit for Age UK.
Showcase Your Analytical Skills: Since this role involves analysing campaign performance, be sure to mention any experience you have with data analysis and reporting. We love numbers, so show us how you've used them to drive success in past roles!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and submit your documents!
How to prepare for a job interview at Age Uk
✨Know Your Direct Marketing Inside Out
Make sure you brush up on your direct marketing knowledge, especially in both online and offline channels. Be ready to discuss specific campaigns you've managed and how they performed. This will show that you understand the nuances of the role and can hit the ground running.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you've analysed campaign performance and what insights you derived from that data. This is crucial for a role that involves managing complex budgets and forecasting.
✨Demonstrate Your Project Management Prowess
Be ready to share examples of projects you've managed, particularly those involving multiple stakeholders. Highlight your organisational skills and how you prioritise tasks to meet deadlines. This will reassure them that you can handle the demands of the role.
✨Connect with Their Mission
Age UK is all about supporting older people, so show your empathy and understanding of the issues they face. Share any relevant experiences or insights that align with their mission. This will help you stand out as someone who genuinely cares about the cause.
