Direct Marketing Manager - Acquisition in London

Age International is dedicated to supporting older people living in the most challenging circumstances. As part of the Age UK Group and the UK member of the HelpAge global network, we champion healthy ageing, tackle ageism, deliver age inclusive humanitarian aid, and advocate for income security later in life. We’re looking for a driven Direct Marketing Manager – Acquisition on a 12-month fixed term contract to lead our donor recruitment programme and inspire the UK public to support our life changing work for the first time. This is a rare opportunity to shape the full acquisition journey across multiple channels while contributing directly to major emergency responses through Disasters Emergency Committee (DEC) appeals. This is a hands-on role in a small, passionate team, with the space to innovate and directly influence our future supporter programme. We offer hybrid working, with a minimum of one day a week in our London office (including one Thursday of the month for our Age International ‘all-staff’ days). Please note that our core working days are Tuesdays, Wednesdays and Thursdays.

Must haves:

• Proven successful experience in a direct marketing role.
• Delivered and managed effective direct marketing campaigns.
• Worked across a variety of offline and online direct marketing channels.
• Experience working with a supporter or customer database.
• Experience of managing internal and external stakeholders to deliver campaigns including copy and artwork sign off.
• Experience of following internal processes, recognising potential improvements and implementing them.
• Experience of line management and performance management.

Skills and knowledge:

• Confident in using databases and digital reporting tools such as Google Analytics.
• Strong numerical and analytical skills.
• Creative process management, from creative briefing through to production.
• Excellent project management and prioritisation skills; able to work to tight deadlines and under pressure.
• Excellent written English skills with good attention to detail, including ability to review copy for accuracy and compliance.

Personal attributes:

• Excellent communication and interpersonal skills with the ability to work with people at all levels.
• Share the charity’s values.
• Flexible team player, willing to get stuck in.
• Willingness to learn new skills and implement them within your role.

Great to Have’s:

• Experience of working in a direct marketing role within a charity.
• Experience of working through an innovation process.
• Working knowledge of email and CMS platforms (DotDigital, Episerver).
• Used collaborative digital platforms such as MS Teams, Trello.
• An interest in international development and humanitarian work.

What we offer in return:

• Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme.
• Excellent pension scheme, life assurance, Health cashback plan and EAP.
• Car Benefit Scheme, Cycle to Work Scheme and Season Ticket Loan.
• Techscheme - buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free.
• Blue Light Card Scheme.
• You Did It Awards – recognition awards from £100-250.

Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. Age UK is a Disability Confident Scheme employer. Due to high numbers of applications received, Age UK reserves the right to limit the overall number of interviews offered, and therefore, it may not always be practicable or appropriate to interview all disabled people that meet the minimum criteria for the job.

Disabled job seekers can access reasonable adjustments at any stage of the recruitment process. All requests for reasonable adjustments are considered on a case-by-case basis, in collaboration with the disabled job seeker to best meet their needs, by contacting the Recruitment Team. Disability disclosures will be kept confidential and only shared on a need-to-know basis to support the implementation of adjustments. Disclosures will not be used to inform hiring decisions.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment. Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.