At a Glance
- Tasks: Lead direct marketing campaigns to enhance donor experiences and grow charity income.
- Company: Join Age UK, a leading charity dedicated to supporting older people.
- Benefits: Enjoy competitive salary, 26 days leave, wellbeing days, and excellent pension scheme.
- Other info: Hybrid working model with opportunities for career growth and recognition.
- Why this job: Make a real difference in people's lives while developing your marketing skills.
- Qualifications: Experience in direct marketing and strong analytical skills required.
The predicted salary is between 38050 - 46506 £ per year.
Fantastic opportunity at Age UK for an experienced direct marketing professional! Based in the Loyalty Team, this role will be responsible for stewarding donors by delivering excellent supporter experiences on a mass level across a number of channels. Working with a range of stakeholders, you’ll bring project management skills, data fluency and a strategic mindset to design journeys which deepen Age UK’s relationships with our charity audiences, growing income across cash, regular giving and in memory support.
We operate a hybrid-working model, a blend of home and office working. This role will include regular days working from our London office – currently once a week on a Thursday and may involve occasional travel, including some overnight stays. Travel costs to the London office are the responsibility of the postholder and are not covered by the charity. Please note, this role is being offered as a 12-month fixed term contract.
Must haves:
- Proven experience within the direct marketing discipline, with a successful record of driving cash and regular giving income through online and offline marketing activities, such as direct mail, telemarketing and email campaigns.
- Proven financial planning experience, including reforecasting and budget-setting, with a history of making strategic decision making when building forecasts.
- Extensive experience analysing and reporting on the performance of online and offline Direct Marketing campaigns in order to maximise income.
- Experience of using databases for reporting.
Skills and Knowledge:
- Clear communication and interpersonal skills, with the ability to work with people at all levels.
- Ability to work on own initiative as well as part of a team.
- Confident proactively finding solutions in complex situations, navigating different stakeholder needs and expectations.
- Highly organised and ability to manage a range of competing priorities at the same time.
- An understanding of charity stewardship programmes and how to drive supporter loyalty.
- Excellent project management skills.
- Strong numerical and analytical skills.
- Ability to critically assess concepts and copy based on fundraising best practice, in order to meet income targets.
- Proficient in the use of MS Office applications, particularly Excel and Word.
Great to haves:
- Experience of line management and performance management.
- Knowledge of the function of a Fundraising division, and the role of Individual Giving within this.
What we offer in return:
- Competitive salary, 26 days annual leave (pro rata for our part time colleagues) + bank holidays + annual leave purchase scheme.
- Wellbeing days – 2 paid days per year (pro rata for our part-time colleagues).
- Excellent pension scheme, life assurance, Health cashback plan and EAP.
- Cycle to Work Scheme.
- Blue Light Card Scheme.
- You Did It Awards – recognition awards from £100-250.
- Many additional benefits.
Age UK is an equal opportunities and Disability Confident employer and welcomes applications from all suitably qualified and eligible candidates. We review applications as they are received and may close the advert early, so early applications are encouraged.
Direct Marketing Manager in London employer: Age UK
Age UK is an exceptional employer, offering a supportive and inclusive work culture that prioritises the well-being of its employees while making a meaningful impact in the lives of older people. With opportunities for professional growth and development, as well as the flexibility of hybrid working arrangements in Ashburton or Blackpool, you will be part of a dedicated team committed to delivering high-quality benefits advice and support. Join us to contribute to a vital cause while enjoying a balanced work-life environment.
StudySmarter Expert Advice🤫
We think this is how you could land Direct Marketing Manager in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Direct Marketing Manager in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Age UK from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Age UK specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Age UK
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Age UK, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Age UK you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Age UK that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Age UK, so think on your feet and don't hesitate to showcase your creativity!
