income generation leader

Are you a senior income generation leader ready to build something joined-up, ambitious, and sustainable? We're looking for a Head of Income Growth to lead integrated fundraising, marketing, and communications across the Age UK Oxfordshire group, helping deliver our Strategy to 2030 for a fairer later life. This is a new, pivotal leadership role. Working closely with the CEO, you'll bring clarity, focus and momentum to how we grow income, strengthen our public profile, and deepen relationships with supporters, volunteers, and communities.

Responsibilities

• Lead the development and delivery of a clear, evidence-based income growth strategy, diversifying and growing income streams.
• Hold overall accountability for fundraising, marketing and communications, ensuring they operate as an integrated, coherent system.
• Grow and engage the community of supporters, donors, volunteers, ambassadors and advocates, increasing participation and long-term value.
• Use data, insight and performance discipline to improve return on investment and maintain a clear grip on income and engagement.
• Lead, develop and inspire a multidisciplinary team, building confidence, capability and shared ownership of results.
• Act as the charity’s most senior income and external engagement lead, working with trustees to raise profile and influence.
• Lead on two strategic priorities: diversifying and growing income by strengthening public profile, propositions and routes to support; and increasing voluntary support by energising our community of supporters, volunteers, and ambassadors.

Qualifications

• Substantial senior-level experience in income generation, marketing, communications, or supporter growth, ideally across more than one discipline.
• Strong track record of developing and delivering income or growth strategy aligned to organisational purpose.
• Experience leading and integrating teams to deliver measurable results.
• Confidence using insight, data and evidence to inform decisions and report performance at leadership and Board level.
• Excellent communication and influencing skills, with the ability to build trust across staff, volunteers and trustees.
• Educated to degree level or demonstrable equivalent.
• Professional qualification in a relevant field (e.g. fundraising, marketing, communications) and membership of a relevant professional body (e.g. IoF, CIM).
• Evidence of accredited continuous professional development (Level 7) (e.g. digital transformation, data-driven growth, commercial strategy).
• Substantial senior-level experience across most areas of income generation, including at least two from: voluntary income, marketing and communications, supporter or audience growth and engagement, digital fundraising or campaigns, brand, proposition, or programme development.
• Proven experience of successfully leading multi-disciplinary teams and managing people, including line management and leadership through influence/matrix working to deliver shared outcomes.
• Experience demonstrating a strong understanding of integrated income and engagement models, with proficiency in leading fundraising, marketing, and communications as a joined-up system.
• Proven record of developing and implementing income or growth strategy aligned to organisational purpose, values and long-term direction, including delivering measurable results or step-change improvement.
• Knowledge of contemporary fundraising, marketing, communications models, including audience-led growth, brand-led fundraising, digital, data-driven approaches.
• Knowledge of the regulatory, ethical and governance framework for fundraising in the UK, including Charity Commission guidance and Fundraising Regulator's Code.
• Knowledge of risk management, public trust considerations, and safeguarding principles as they apply to fundraising, communications, public-facing activity.
• Awareness of current VCSE sector trends, income challenges and emerging best practice in income generation, supporter engagement and profile-raising.
• Advanced strategic and analytical thinking skills, with the ability to set direction, prioritise effectively and translate strategy into delivery at pace.
• Excellent communication skills, including ability to present complex information, develop compelling narratives and write credible board-level papers.
• Advanced interpersonal and influencing skills, able to build strong relationships, collaborate across functions and influence stakeholders, including trustees.
• Excellent organisational and planning skills, including leading and delivering programmes of work, managing competing priorities and meeting deadlines.
• Advanced people leadership and team development skills, including leading high-performing teams through change, integration, and growth.
• Strong capability in using data, insight, and evidence to plan, monitor, report and make decisions.
• Ability to establish professional credibility quickly and operate effectively with staff, volunteers, managers and trustees across the organisation and externally.
• High-level of self-awareness and commitment to continuous professional and personal development.
• Commitment to justice, equity, diversity and inclusion (JEDI) and understanding of how this informs ethical, inclusive fundraising and communications.
• Confident user of MS Office applications, with the capacity to master CRM, digital fundraising platforms and insight or marketing systems (e.g. Donorfy, Just Giving).
• Commitment to the vision, mission and values of Age UK Oxfordshire group, and keen to learn and develop new skills and take on challenges.

We are committed to creating an inclusive environment and value diversity, equity, and inclusion.