Marketing Manager

This is a very exciting time to join Age UK Lancashire and to play a key role in helping our charity to grow, by developing and delivering our Marketing and Digital Marketing Strategies.

Project in a nutshell:

• Increase the charity’s brand recognition across Lancashire, Blackpool and North Sefton and so expanding the charity’s reach to older people, carers and professionals.
• Increase uptake of our services.
• Engage potential and existing donors with our fundraising and individual giving.
• Creating engaging content to increase uptake and promote our services and campaigns.

You would be joining a small, supportive business development team, managing an existing and well‑developed marketing function.

Role:

• Design content for and edit the organisation’s website.
• Take responsibility for planning, creating and scheduling social media content on Age UK Lancashire’s account.
• Work with colleagues to produce an effective digital newsletter.
• Design compelling marketing campaigns to increase take up of our services and increase donors and supporters.
• Develop our range and catalogue of stories and video content to communicate our case for support.
• Monitor and report on the effectiveness of marketing campaigns, including digital response rates.
• Communicate regularly and effectively with internal and external stakeholders.
• Act as brand guardian for all creative assets.
• Produce a range of attractive marketing materials to support campaigns and fundraising, including our annual report and impact report.
• Mentor, guide and allocate work to our Marketing & Fundraising Administrator.
• Effectively manage the annual marketing budget.
• Ensure that our marketing is compliant with the highest professional and quality standards, best practice and all relevant codes of practice and legislation.

Qualifications:

• Have over two years’ experience in a marketing role using both traditional and digital marketing approaches.
• Thrive in a role where you hold primary responsibility for the marketing function.
• A creative flair and a natural storyteller who is passionate about our work with older people and the impact and difference that we make.
• Adept at driving engagement through social media channels including Facebook, Instagram and LinkedIn.
• Have great ideas for how to improve our digital and traditional communications.
• Uphold and celebrate the charity’s values.

Benefits:

• A friendly and inclusive culture.
• 25 days annual leave increasing to 30 with length of service + bank holidays.
• Workplace pension scheme.
• Access to Employee Assistance Programme.
• Financial wellbeing and planning support.
• Staff discount card for hundreds of High Street shops and online services.
• Blue Light card eligibility.
• Travel expenses will be paid for all journeys required for work, excluding travel from home to base.