Hiring: Senior Direct Marketing Executive - Acquisition in London

Age International is a charity which responds to the needs and promotes the rights of older people, focused on those facing challenging situations worldwide.

The Age International Individual Giving Team, lead on the recruitment of new UK donors and build long-term relationships with supporters. Funds raised through our programme enable our local partners to deliver community projects for older people across the world and support them in humanitarian crises.

As a Senior Direct Marketing Executive - Acquisition , you will primarily implement and manage projects which inspire more people to donate to Age International for the first time, helping to play a key role in our long-term income generation plans.

The role is varied, with good development opportunities. As we continue to develop our Individual Giving strategy, you will have the chance to be involved in new projects and initiatives, across channels such as telemarketing, digital and face-to-face fundraising through private sites. You will have day-to-day ownership of campaign delivery and performance, working closely with the Direct Marketing Manager - Acquisition to optimise activity and contribute to the future supporter acquisition strategy.

We operate a hybrid-working model, a blend of home and office working. This role will include regular days working from our London office (minimum once per week). Your travel costs to the London office are not covered by the charity. Our core working days are Tuesday, Wednesday, and Thursday. Outside of these core days, we are open to flexible working arrangements.

Grade 6L

Must haves:

The below competencies will be assessed at the indicated stage of the recruitment process: Application = A, Interview = I, Test = T, Presentation = P

Experience

· Proven successful experience in a direct marketing role (A, I)

· Delivered and managed effective supporter or customer acquisition campaigns (A, I)

· Worked across digital direct marketing channels including Meta and/or Google (A, I)

· Worked across a minimum of one of the following offline marketing channels: events, direct mail, face-to-face or telemarketing (A, I)

· Experience of managing internal and external stakeholders through various processes, including copy and artwork sign off (A, I)

Skills and knowledge

· Strong written communication skills, with the ability to write compelling direct marketing copy. (T)

· Good campaign management, numerical and analytical skills. (I, T)

· Experience working with online content management platforms to edit and manage website content. (A,I)

· Strong attention to detail. (A, T)

Personal attributes

Personal attributes

• Commitment to making a positive difference for older people in low and middle-income countries. (A, I)
• Share the charity’s values to be ambitious, purposeful, a brilliant partner and to ‘build each other up’. (A, I)
• A collaborative team player, happy to get stuck in to deliver on the charity’s objectives (I)

Great to Have’s:

The below competencies will be assessed at the indicated stage of the recruitment process:

Application = A, Interview = I, Test = T, Presentation = P

Experience

· Worked in a direct marketing role within a charity. (I)

· Experience of working with budgets to forecast and monitor income and expenditure. (I)

Skills and knowledge

· Experience working on email marketing campaigns with a working knowledge of email marketing platforms, for example DotDigital . (I)

· Experience working with a Customer Relationship Management (CRM) system for example MS Dynamics or similar. (I)

· Ability to analyse and report on results and to make recommendations for future campaigns based on insight and learning. (I)

What we offer in return:

· Competitive salary, 26 days annual leave +