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- Tasks: Manage dealer performance and drive sales for Massey Ferguson products.
- Company: Join AGCO, a global leader in agricultural machinery and innovation.
- Benefits: Enjoy a competitive salary, company car, and extensive health benefits.
- Why this job: Make a real impact in the agricultural industry while developing your career.
- Qualifications: 4-5 years of sales experience and strong market knowledge required.
- Other info: Work remotely with a diverse team committed to sustainability.
The predicted salary is between 36000 - 60000 £ per year.
Location: Stoneleigh, ENG, GB
Brand: Massey Ferguson
Workplace Type: Hybrid/Remote
Not everyone can claim to feed the world, but it is part of our every day. Behind everything we do for our farmers, there is one AGCO team making it happen. We are proud to put our curiosity to work, building a better and more sustainable world. Join our extraordinary team today!
This role is managing the dealers to achieve market share and volume targets, installing development programs that assist in improving dealer performance and exceeding customers' current and future expectations. The ASM owns the sales results within his/her area of responsibility, implements the brand strategy on a dealer level and therefore owns the brand's overall sales success in his/her area. Develops brand business within geographical area of responsibility, realising a consultative selling approach, understands the dealership operations well and has a strong relationship with their dealer teams.
Collaborates closely with the salesperson/sales manager/dealership principal to deliver on sales targets. Implements short- & medium-term business targets and strategy defined with ASM's direct manager. Manages and grows sales volumes for all products within the Massey Ferguson portfolio. Maximises sales and margins for the UK and Ireland for MF products, including Tractors, Telehandlers, Loaders, Green and Gold harvesting.
Your Impact:
- Own sales results within area of responsibility
- Install and Track Annual Business Plan Targets in his/her area of responsibility
- Regularly Review Performance with Dealers Sales Funnel, Order Intake, Market Share, Product Mix, Territory Coverage, Customer Feedback Process (CFP)
- Identify Root Cause and Corrective Actions incl. Follow Up (use for dealer coaching)
- Lost Sales Reporting
- Enable Dealer Sales Performance Coaching Dealer Salesperson/Manager on Sales Success Criteria Incl. CFP, Coverage & Conversion targets, etc.
- In collaboration with Distribution Management, Coach the Dealer teams on Dealer Standards
- Ensure Dealers are trained according to Dealer Standards and Sales Targets
- Support Retail Business
- Manage discount spend within his/her control incl. RDF
- Represent Brand, Argumentation and Demonstration Support
- Assist the dealer in identifying future prospect opportunities and develop targeted strategies to win business for each individual customer
- Monitor and Forecast Sales Funnel & Demand Chain Pipeline, Retails, Dealer Inventory, Order Intake, Invoicing
- Ensure reporting of Sales Funnel Activities with provided IT Systems (e.g. AGCO Insight)
- Capture Market Intelligence Market Dynamics Competitive Activity AGCO and Competitive Dealer Profiles
- Execute Campaigns Install Campaigns in the Market
- Recommend Campaign Activity to his manager
Your Experience and Qualification:
- Minimum Level of Education Required: Associates/Technical, bachelor's degree.
- 4-5 Years of Business Experience Required: Sales Skills, Regional in-depth market understanding; Agricultural business knowledge; Product knowledge.
Competencies:
- Think Strategically
- Work Analytically (KPIs)
- Prioritise & Organise
- Gain Trust
- Coach & Empower Dealer Staff
- Motivate & Develop
- Improve Dealer Business
- Support Network Development
- Show Brand Passion
- Be Ahead of Competition
- Drive Consultative Selling
- Show in-depth Portfolio Knowledge
- Have the Big Picture of AGCO in Mind
This role is eligible for a company car. 26 days annual leave + additional privileged leave and ability to buy up to 5 days annual leave. Pension scheme, life assurance and Group Income Protection. AXA private healthcare is available. Retail discounts vouchers, EAP, and access to the Yu life Wellbeing App (free and unlimited 24/7 UK-based GPs + free will service).
Your Workplace:
You will work in Remote mode from our Stoneleigh, Warwickshire site. We value inclusion and recognise the innovation a diverse workforce delivers to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures, and perspectives. Join our extraordinary team today and apply now!
Massey Ferguson® offers a straightforward and dependable experience providing the best value for farmers around the world. Massey Ferguson® has earned the loyalty of farmers by leveraging an innate knowledge of the land, the farm, the machines, and equipment needed to get the job done. Massey Ferguson® has been a trusted partner of farmers for 175 years of innovation. AGCO is a global leader in design, manufacture and distribution of agricultural machinery and precision technology. AGCO delivers value to farmers and OEM customers through its differentiated brand portfolio including leading brands like Fendt®, Massey Ferguson®, PTx and Valtra®. AGCO's full line of equipment, smart farming solutions and services helps farmers sustainably feed our world.
Area Sales Manager, MF, UK employer: AGCO
Contact Detail:
AGCO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager, MF, UK
✨Tip Number 1
Network like a pro! Get out there and connect with people in the agricultural industry. Attend events, join online forums, and don’t be shy about reaching out to current employees at Massey Ferguson. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand Massey Ferguson's brand strategy and how it relates to dealer performance. This will help you demonstrate your knowledge and passion during the interview, making you stand out from the crowd.
✨Tip Number 3
Practice your consultative selling approach. Be ready to discuss how you would coach dealer teams and improve their sales performance. Show that you can think strategically and have a solid plan for achieving sales targets in your area.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our extraordinary team at Massey Ferguson. Let’s make it happen!
We think you need these skills to ace Area Sales Manager, MF, UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Area Sales Manager role. Highlight your sales achievements and any relevant agricultural knowledge to show us you’re the right fit!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the role and how your experience aligns with our mission at Massey Ferguson. Keep it engaging and personal!
Showcase Your Analytical Skills: Since this role involves working with KPIs and market analysis, be sure to mention any experience you have in these areas. We want to see how you can think strategically and drive results!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It’s the best way for us to receive your application and get you on board with our extraordinary team!
How to prepare for a job interview at AGCO
✨Know Your Market
Before the interview, dive deep into the agricultural market, especially in the UK. Understand the current trends, challenges, and opportunities that dealers face. This knowledge will help you demonstrate your strategic thinking and show that you can effectively manage dealer relationships.
✨Showcase Your Sales Skills
Prepare to discuss specific sales achievements from your past roles. Use the STAR method (Situation, Task, Action, Result) to structure your responses. Highlight how you've met or exceeded sales targets and how you’ve implemented successful strategies in previous positions.
✨Understand the Brand
Familiarise yourself with Massey Ferguson’s products and brand values. Be ready to discuss how you would represent the brand and implement its strategy at the dealer level. Showing passion for the brand will resonate well with the interviewers.
✨Prepare Questions
Have insightful questions ready for your interviewers. Ask about their expectations for the Area Sales Manager role, the challenges they foresee, and how success is measured. This shows your genuine interest in the position and helps you gauge if it’s the right fit for you.
