At a Glance
- Tasks: Manage advertising and sales promotion for Valtra in the UK and Ireland, driving brand awareness.
- Company: Join AGCO, a global leader in agricultural machinery and innovation.
- Benefits: Enjoy 26 days annual leave, private healthcare, and a pension scheme.
- Other info: Hybrid working model with a focus on diversity and inclusion.
- Why this job: Make a real impact in sustainable agriculture while developing your marketing skills.
- Qualifications: Bachelor's degree in Marketing and 5+ years of relevant experience required.
The predicted salary is between 36000 - 60000 € per year.
Location: Stoneleigh, ENG, GB
Brand: Valtra
Workplace Type: Hybrid/Remote
Not everyone can claim to feed the world, but it is part of our every day. Behind everything we do for our farmers, there is one AGCO team making it happen. We are proud to put our curiosity to work, building a better and more sustainable world. Join our extraordinary team today!
To effectively manage the Adverting and Sales Promotion activities of the Valtra brand in the UK and Ireland markets, ensuring that all A&SP expenditure is managed within agreed budgets, specifically developing the brand image as defined in the Valtra Brand Strategy review document.
In addition to the above work with the Valtra NSM, to identify high volume potential dealers, and develop and agree a bespoke dealer Marketing action plan, for each dealer, incorporating, brand sales development activities, including Exhibition and Shows. Managing social media and general published press event on Product Launches.
Your Impact:
- Manage A&SP budget to maximise impact including Management within budget Shows and events. Monitor and identify opportunities within the market and provide feedback on how to develop new promotions and programmers for Valtra in collaboration with Valtra Central Marketing Department.
- Marketing activities should be developed and monitored on AGCO Platforms. Take lead responsibility for Social Media brand awareness development. Organize, set up and run national shows and events and provide support to dealer events where required.
- Assist ASMs in introducing new sales promotion schemes and incentives to drive market share growth. Monitor cost effectiveness of all A&SP expenses. Work with dealers as agreed with NSM, in managing their marketing to align with campaigns.
- Valtra App and Showell management of publishing information to the dealer sales network. Assist sales support team to ensure smooth working practice with Shows and demonstrations on H&S risk assessments etc. Manage additional sales/product/marketing support to newly appointed dealers to ensure fast start-up. Provide support to the DCX one digital working with factory and dealers throughout UK & Ireland on managing opportunities
- Management of the A&SP budget for all Sales & Marketing spend for both UK &Ireland Update and develop the Valtra UK website. Editor of Valtra teams Magazine 2 times per year. Local photography requirements on new product and testimonials. Press management of new enquiries and keeping database up to date
Your Experience and Qualification:
- Minimum Level of Education Required for Position Bachelor\'s Degree Marketing and digital business management (Must have)
- 5+ Years of Business Experience Required (Relevant to Position)
- The incumbent would need to have a high understanding of how all functions within an agricultural machinery dealership operates, including a knowledge and understanding of their customers\' requirements.
- Fully understanding of sales processes and an ability to train/coach those skills to others. Highly organized with a proven ability to work independently and manage tasks efficiently.
- In addition to this an ability to understand and use AGCO\'s IT platform, namely AGCO Digital platforms, AGCO Net, SAP and SRM systems.
- 26 days annual leave + additional privileged leave and ability to buy up to 5 days annual leave.
- Pension scheme, life assurance and Group Income Protection.
- AXA private healthcare is available. Retail discounts vouchers, EAP, and access to the Yu life Wellbeing App (free and unlimited 24/7 UK-based GPs + free will service).
Your Workplace:
You will work in hybrid mode from our Stoneleigh, Warwickshire site.
We value inclusion and recognize the innovation a diverse workforce delivers to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures, and perspectives.
Join our extraordinary team today and apply now!
Your Working Machine
Valtra stands out in the industry with easy-to-use, highly customizable tractors, offering reliability, durability, versatility and high-tech smart features that have made it a pace-setting brand in Europe, South America and other regions, across a wide range of applications.
Job Segment: Sustainable Agriculture, Publishing Sales, Marketing Manager, Advertising, Product Marketing, Agriculture, Sales, Marketing
AGCO is a global leader in design, manufacture and distribution of agricultural machinery and precision technology. AGCO delivers value to farmers and OEM customers through its differentiated brand portfolio including leading brands like Fendt, Massey Ferguson, PTx and Valtra. AGCO\'s full line of equipment, smart farming solutions and services helps farmers sustainably feed our world.
Advertising & Sales Promotion, Digital Manager Valtra UK & Ireland in Ewell employer: AGCO
At AGCO, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Our hybrid workplace in Stoneleigh provides employees with the flexibility to balance their professional and personal lives while enjoying comprehensive benefits such as generous annual leave, private healthcare, and opportunities for professional growth. Join us in our mission to support farmers and contribute to a sustainable future, all while being part of a diverse team that values every individual's unique perspective.
StudySmarter Expert Advice🤫
We think this is how you could land Advertising & Sales Promotion, Digital Manager Valtra UK & Ireland in Ewell
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and achievements. This is especially important for roles in marketing and digital management where creativity and results matter.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand Valtra's brand strategy and think about how you can contribute to their goals. Tailor your answers to reflect their values and mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our extraordinary team at Valtra.
We think you need these skills to ace Advertising & Sales Promotion, Digital Manager Valtra UK & Ireland in Ewell
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Digital Manager for Valtra. Highlight your experience in advertising and sales promotion, especially in the agricultural sector. We want to see how your skills align with our brand strategy!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the Valtra brand and how you can contribute to our mission. Keep it engaging and relevant to the job description.
Showcase Your Digital Skills:Since this role involves managing social media and digital marketing, make sure to showcase your digital skills. Mention any relevant platforms you've worked with and how you've used them to drive brand awareness.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at AGCO
✨Know Your Brand Inside Out
Before the interview, dive deep into Valtra's brand strategy and recent marketing campaigns. Understand their unique selling points and how they position themselves in the agricultural machinery market. This knowledge will help you demonstrate your passion for the brand and show that you're ready to contribute to its growth.
✨Showcase Your Budget Management Skills
Since managing the A&SP budget is a key responsibility, be prepared to discuss your experience with budget management. Bring examples of how you've successfully maximised impact while staying within budget constraints in previous roles. This will highlight your ability to handle financial responsibilities effectively.
✨Prepare for Social Media Strategy Questions
Given the emphasis on social media brand awareness, think about your past experiences with digital marketing. Be ready to share specific strategies you've implemented and the results achieved. This will showcase your expertise in driving engagement and building a brand presence online.
✨Demonstrate Your Organisational Skills
The role requires a high level of organisation, especially when managing events and dealer marketing plans. Prepare to discuss how you prioritise tasks and manage multiple projects simultaneously. Providing concrete examples will illustrate your ability to keep everything running smoothly.
