We are a charity supporting South Asian families facing domestic abuse, offering counselling and culturally sensitive care. As a Campaign Manager, you will boost our visibility, lead campaigns, and drive engagement to grow our impact and support families in need.
Responsibilities
- Expand Reach and Awareness
- The Marketing Manager will significantly increase the visibility of our charity and the services we provide to South Asian families affected by domestic abuse.
- Through well‑designed campaigns and stronger branding, more families will learn about our support, leading to earlier interventions and greater community trust.
- Strengthen Engagement with Communities
- By improving our digital and offline presence, this role will help us engage directly with communities, survivors, supporters, and potential partners.
- Culturally sensitive messaging will ensure our communications resonate with the audiences we aim to reach.
- Drive Donor and Supporter Growth
- A dedicated marketing strategy will make it easier to attract donors, corporate sponsors, and community partners.
- Clear, impactful storytelling will showcase our work and encourage continued and increased financial support.
- Professionalise Campaign Delivery
- This role will design and execute multi‑channel campaigns (social media, email, SEO/SEM, PR, and community events) that align with our organisational strategy.
- Campaigns will be monitored, analysed, and optimised to ensure measurable outcomes and long‑term effectiveness.
- Enhance Social Media Presence
- By developing engaging and culturally relevant content, this role will grow our online community and amplify our voice on key issues.
- Social media will become a vital platform for awareness, fundraising, and survivor empowerment.
- Deliver Long‑Term Impact
- Ultimately, the Marketing Manager will act as a bridge between our mission and the wider world—making sure our work is recognised, our services are accessed, and our cause is supported.
- This role will not only strengthen our organisation today but also build the foundations for sustainable growth in the years ahead.
Qualifications
- Proven experience (3+ years) in marketing
- Fluent in English (written and spoken)
- Creativity and innovation – bring fresh ideas to campaigns, find new ways to engage communities, and create meaningful, inspiring content.
- Proactive and independent – self‑motivated, organised, and able to take initiative while working with minimal supervision.
Skills and Experience
- Marketing and communications expertise – strong background in planning, managing, and delivering marketing campaigns across multiple channels (digital, social media, PR, events).
- Digital skills – experience with social media management, email marketing tools, SEO/SEM, digital advertising; confidence in using analytics to track and optimise performance.
- Content creation – ability to craft compelling copy, design engaging visuals, or produce multimedia content.
- PR and partnerships – knowledge of media outreach, community engagement, and partnership building to strengthen reputation and expand networks.
- Data management and compliance – understanding of GDPR and responsible data management practices.
- Strategic thinking – ability to translate high‑level objectives into actionable plans that deliver measurable results.
What will you be doing?
Remote position
- Campaign Management – design, deliver, and optimise multi‑channel marketing campaigns.
- Strategic Delivery – turn strategic objectives into actionable, cohesive plans across all marketing channels.
- Digital Marketing – oversee social media, email marketing, SEO/SEM, and digital advertising.
- Public Relations & Partnerships – coordinate PR activity, community events, and strategic partnerships.
- Performance Tracking – monitor campaign results, analyse performance data, refine strategies for maximum impact.
- GDPR Compliance – ensure mailing lists meet GDPR requirements.
- Email Marketing – develop clear email and newsletter strategy.
- Social Media Growth – enhance social media presence.
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