At a Glance
- Tasks: Drive brand visibility and market share growth for AG Barr's iconic drinks.
- Company: Join AG Barr, a beloved UK drinks brand with over 145 years of history.
- Benefits: Enjoy up to 33 days holiday, flexible benefits, and ongoing professional development.
- Other info: Flexible working environment with opportunities for career growth.
- Why this job: Be part of a dynamic team making a real impact in the beverage industry.
- Qualifications: Full driving licence and strong communication skills required.
The predicted salary is between 35000 - 41000 £ per year.
AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands. Employing around 850 people across four business units and seven UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
As a Business Development Representative, you will be sitting within the National Field Sales Team and supporting our Symbols & Independents (S&I) business. The role requires the jobholder to take responsibility for supporting and delivering market share growth across a defined portfolio of stores regardless of their Route To Market (RTM). Focusing mainly on driving AG Barr core brand distribution and visibility within Impulse outlets within a given territory to achieve ‘model store’ status.
The job holder will ensure the visibility of AG Barr brands is maximised through the placement of campaign and brand Point Of Sale (POS), with a particular focus on supporting our ongoing energy portfolio distribution plan where this role will be viewed as key.
As a Business Development Representative your responsibilities will include:
- Driving distribution of AG Barr Focus lines - ensuring specific stores are stocking our “must stock” lines & showcasing new product development.
- Embedding our energy portfolio and Focus 5 Brands - Drive improved rate of sale and distribution on key energy and 500ml packs regardless of Route To Market.
- Market share growth, scorecard improvement, new accounts opened, display, point of sale placement, availability, etc.
- Brand Plan Activation/In-Store Activation - Selling and communicating brand plans at a local level, educating retailers and ensuring the key business messages are relayed effectively and any associated KPIs are achieved.
- Relationship Building - Ability to work cross-functionally - Participate in targeted tactical activity drives as briefed by your Field Sales Manager such as new product launches and Christmas merchandising.
- Presenting brands via a prepared presentation and securing a commitment to purchase, educating the retailer on the Soft Drink category and where necessary support with any remerchandising required.
- Build brand awareness through excellent execution at the point of purchase.
- Build distribution that matches our brand portfolio to the customer type regardless of route to market.
- Improving the distribution of key brands in line with the company marketing plan.
Full driving licence essential. Ability to communicate internally using account performance data and able to demonstrate strong in-store execution. Fluent in English. Flexibility to attend monthly team meetings that may require overnights.
We look after our employees by offering a competitive salary and benefits package which includes:
- Up to 33 days holiday (depending on shift pattern).
- Flexible holiday trading.
- Healthcare Cash Plan.
- Flexible benefits e.g. discounts & cashback, gym memberships, technology purchases etc.
- Life assurance.
- Save as you earn scheme.
- Staff sales discount.
- Pension.
- Annual salary review.
- Ongoing professional development.
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.