At a Glance
- Tasks: Drive sales and build relationships with retailers in your territory.
- Company: Join AG Barr, a leading UK soft drinks brand with a rich history.
- Benefits: Enjoy a competitive salary, bonuses, and flexible benefits.
- Other info: Flexible working, career development, and a supportive team culture await you.
- Why this job: Be the face of iconic brands and make a real impact in the retail sector.
- Qualifications: Customer-focused mindset and excellent communication skills are key.
The predicted salary is between 24800 - 24800 £ per year.
Location: Field based - Leicestershire (Tamworth, Nuneaton & Leicester)
Contract and working pattern: Permanent, 37.5 hours per week
Base salary: £24,800 with pay increase expected 1st April 2026
AG Barr is a leading UK soft drinks business, home to iconic brands like IRN-BRU, Rubicon, Boost, and FUNKIN. For over 150 years, we have been building great brands and championing a responsible business that values diversity, community, and minimising environmental impact. We are seeking an ambitious and results-driven Business Development Representative (BDR) to become the face of our brands across a dedicated territory. This field sales role is essential for driving our growth within the crucial Symbols & Independents (S&I) retail sector.
As part of a collaborative territory team, your ability to work together to achieve shared goals will be crucial to our collective success.
What we’re looking for…
As a BDR, you will be a key player in the National Field Sales Team, taking direct responsibility for supporting and growing our presence within a defined portfolio of Impulse outlets. Your work will be guided by our principles: GAIN, RETAIN, MAXIMISE.
- Sales & Growth Execution
- Proactive Distribution: Determined pursuit of distribution and availability of the AG Barr core brand range, educating retailers on our Hero, Core, and More brands to increase sales.
- Target Delivery: Consistently achieve sales KPIs, including market share growth, display placement, availability, and overall scorecard improvement, using data to track performance and demonstrate growth.
- Energy Focus: Play a vital, frontline role in delivering our ongoing Energy Portfolio distribution plan, capitalising on this high-growth sector.
- Category Expertise & Partnership
- Build Lasting Relationships: Be a personable and relatable partner, building rapport quickly to secure commitment from customers and present our brands with confidence.
- Trusted Advisor: Use your market insight to educate retailers, offering support with re-merchandising to maximise sales for both the retailer and AG Barr.
- Execution with Excellence: Sell and communicate brand plans with an exceptional eye for detail, ensuring our brands are perfectly represented at the point of purchase through impactful Point of Sale (POS) materials.
- Field Operations & Collaboration
- Flawless Organisation: Maintain excellent time management, effective route planning, and meet call targets to maximise your day and ensure you have all POS materials organised for each visit.
- Team Collaboration: Operate as a key part of a broader territory team, demonstrating a collaborative spirit to achieve shared goals and share market intelligence.
What you’ll bring...
We know that top Business Development talent comes from every background—from hospitality and retail to sales and customer support. We are looking for the mindset and capability, not just the job title. If you have experience excelling in a customer-focused role and recognise yourself in the winning traits below, you already possess the DNA we need to succeed.
- Proactive Initiative & Self-Motivation: You are a self-starter who actively seeks out opportunities, follows up without prompting, and thrives working unsupervised to exceed targets.
- Resilience and Confidence: You bounce back quickly from rejection and communicate with conviction that comes from a genuine belief in our products and your own ability.
- Exceptional Communication & Relatability: You are clear, concise, and responsive, building rapport quickly and making every customer feel heard and understood.
- Learning Agility: You are curious, coachable, and quick to grasp new product information and market trends, allowing you to adapt your strategy based on feedback and results.
- Deep Customer Insight: You are skilled at understanding the customer base, their pain points, and the retailer landscape to tailor your approach and build powerful partnerships.
Essential Requirements:
- Must hold a full, valid UK driving license.
- Excellent written and verbal communication skills are essential for this customer-facing role.
- Flexibility to attend occasional monthly team meetings, which may require overnight stays.
If you thrive on independence, love being on the road, and have a passion for driving sales in the competitive world of convenience retail, apply now!
What we offer...
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent. We look after our employees by offering a competitive salary and benefits package which includes:
- Competitive Salary reviewed annually
- Quarterly bonus linked to business performance
- Company Car to fulfil the needs of the job
- Defined contribution Pension
- 34 days holiday
- Flexible holiday trading
- Flexible cash pot to spend on benefits
- Healthcare Cash Plan
- Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
- Life assurance
- Save as you earn scheme
- Staff sales discount
And much more!
To find out more about what it is like to work for AG Barr, please visit our careers platform here. We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition. Speculative CVs from agencies will not be accepted. Latest closing date for applications is 4th March 2026. Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!
Remote Business Development Representative - Leicestershire in Sunderland employer: AG Barr
AG Barr is an exceptional employer that champions a diverse and inclusive work culture, offering employees the opportunity to thrive in a dynamic field sales environment. With a competitive salary, generous benefits package, and a strong commitment to employee development, AG Barr empowers its team members to grow their careers while representing iconic brands in the vibrant Leicestershire region. Join us to be part of a collaborative team that values your contributions and supports your professional journey.
StudySmarter Expert Advice🤫
We think this is how you could land Remote Business Development Representative - Leicestershire in Sunderland
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Remote Business Development Representative - Leicestershire at AG Barr, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including AG Barr. Tailor your message to explain why you’re drawn to them and how you can contribute as a Remote Business Development Representative - Leicestershire. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Remote Business Development Representative - Leicestershire in Sunderland
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for AG Barr:When writing your cover letter, make sure to tailor your message specifically for AG Barr. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at AG Barr
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show AG Barr that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show AG Barr that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with AG Barr’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
