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- Tasks: Lead social media strategy and create engaging content for iconic brands like IRN-BRU and Rubicon.
- Company: AG Barr has been a beloved UK drinks brand for over 145 years, committed to community and sustainability.
- Benefits: Enjoy flexible holidays, competitive salary, free products, and a supportive work culture.
- Why this job: Shape the future of digital marketing while working with creative minds in a vibrant environment.
- Qualifications: 2+ years in social media or marketing, strong content creation skills, and a passion for audience engagement.
- Other info: Open to applicants who may not meet every requirement; we value growth and potential!
The predicted salary is between 30000 - 42000 £ per year.
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Social Media Manager – 12 month FTC, Bolton
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Client:
AG Barr
Location:
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
8eb6ba09814f
Job Views:
Posted:
Expiry Date:
25.09.2025
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Job Description:
Job Title: Social Media Manager
Location: Any HUB (Middlebrook, Milton Keynes, Cumbernauld or London)
Are you ready to Be Your Best Barr None?
We are all about Being Your Best Barr None and having a career with real Moments that Matter!
AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands.
Employing around 850 people across four business units and seven UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks.
We also have a number of exciting owned brands within our portfolio, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges.
There\’s never been a better time to join us!
What we’re looking for…
We’re looking for a Social Media Manager to lead the strategic development and execution of all social media initiatives for AG Barr\’s iconic portfolio, including IRN-BRU, Rubicon, KA and Barr brands.You’ll be instrumental in defining and delivering impactful social content strategies, ensuring a strong, results-driven online presence maximizing our brand impact. This role requires a deep understanding of core audiences to strategise resonant content, lead creation, oversee community, and drive measurable ROI, ideal for a visionary leader passionate about shaping AG Barr\’s digital marketing future.
As our Social Media Manager you will…
- Define and drive the overarching social content strategy across all platforms, ensuring brand alignment and audience relevance. Oversee all aspects of content ideation, production, and for some brands agency management for high-impact campaigns.
- Lead the development and execution of strategies for community growth and influencer partnerships, leveraging audience insights and establishing clear TOV guidelines for strategic impact.
- Lead strategic performance analysis, defining KPIs, translating data into actionable insights for digital and business strategies. Oversee paid social optimization for conversion and ROI, including competitor analysis.
- Strategically manage and optimise social media budgets and resources, ensuring efficient allocation and measurable ROI.
- Drive cross-functional collaboration with Brand Marketing and internal stakeholders, ensuring strategic alignment to strategy. Cultivate high-performance relationships with external agencies for successful campaign execution.
What you’ll bring…
- Proven experience in social media, including direct content creation, ideally within FMCG. Highly desirable to have 2+ years in broader marketing roles.
- Platform & Tool Proficiency: Hands-on experience managing day-to-day social activity across multiple platforms, utilising scheduling tools (e.g., Sprinklr, Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, TikTok, Facebook Insights).
- Creative & Content Production: Strong skills in creating engaging multimedia content , including video editing and proficiency with Adobe Photoshop, Video Editor, and Canva. Excellent copywriting and editing skills for diverse platforms.
- Performance & Analytics: Strong analytical skills to interpret trends and apply insights to social strategies, optimise content for engagement , and analyse competitor activity.
- A self-starter mindset—able to take initiative and work both independently and collaboratively.
- Creative thinker with a passion for building brands and creating memorable consumer experiences!
- Passion and care for audiences of today and tomorrow – including gen-z
- Deep understanding of various social media platforms, content strategies, and community engagement tactics relevant to FMCG brands.
- Knowledge and experience in collaborating with content creators and managing influencer seeding.
- Knowledge and understanding of algorithms, including paid advertising
- Tech advances that can fuel future efficiencies, including AI and ML.
What we offer…
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.
We look after our employees by offering a competitive salary and benefits package which includes;
- Up to 34 days holiday (depending on shift pattern)
- Flexible holiday trading
- Living Wage Employer
- Peppy Health
- Life assurance
- Save as you earn scheme
- Free AG Barr products throughout your working day
- Pension
- Annual salary review
And much more!
To find out more about what it is like to work for AG Barr, please visit our careers platform here.
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
Our large factories produce multi formats across a number of high speed modern lines, to high quality standards whilst maximising production outputs and minimising overhead costs and whilst we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won\’t meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application – you may be just what we are looking for! Apply now!
Speculative CVs from agencies will not be accepted.
Latest closing date for applications is 14th August
Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!
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Social Media Manager - 12 month FTC employer: AG Barr
Contact Detail:
AG Barr Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager - 12 month FTC
✨Tip Number 1
Familiarise yourself with AG Barr's brands and their social media presence. Understanding their tone of voice and the type of content they share will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Showcase your knowledge of current social media trends, especially those relevant to FMCG. Being able to discuss how these trends can be leveraged for AG Barr's brands will demonstrate your expertise and passion for the role.
✨Tip Number 3
Prepare examples of successful social media campaigns you've managed in the past. Highlight your role in content creation, community engagement, and performance analysis to illustrate your hands-on experience.
✨Tip Number 4
Network with professionals in the FMCG sector, particularly those involved in social media marketing. Engaging with industry peers can provide insights and potentially valuable connections that may help you stand out in the application process.
We think you need these skills to ace Social Media Manager - 12 month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly within the FMCG sector. Use specific examples of campaigns you've led and the results achieved to demonstrate your impact.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for AG Barr's brands and your understanding of their audience. Mention how your skills align with the job requirements, especially in content creation and community engagement.
Showcase Your Creativity: Include links to your portfolio or examples of multimedia content you've created. This could be videos, graphics, or successful social media posts that reflect your ability to engage audiences effectively.
Highlight Analytical Skills: Emphasise your experience with analytics tools and your ability to derive insights from data. Provide examples of how you've used data to inform social media strategies and improve ROI in previous roles.
How to prepare for a job interview at AG Barr
✨Know Your Brands
Before the interview, make sure you research AG Barr's portfolio, especially their iconic brands like IRN-BRU and Rubicon. Understanding their brand values and target audience will help you tailor your responses and demonstrate your passion for the role.
✨Showcase Your Creativity
As a Social Media Manager, creativity is key. Prepare examples of past campaigns you've led or contributed to, highlighting your role in content creation and strategy development. Be ready to discuss how you can bring fresh ideas to AG Barr's social media presence.
✨Demonstrate Analytical Skills
AG Barr values data-driven decision-making. Be prepared to discuss how you've used analytics tools to measure campaign performance and optimise strategies. Share specific metrics or KPIs you've worked with to showcase your analytical mindset.
✨Engage with Current Trends
Stay updated on the latest trends in social media and FMCG marketing. During the interview, mention any recent trends you've noticed and how they could be applied to AG Barr's social media strategy. This shows your proactive approach and understanding of the industry.
