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- Tasks: Lead social media strategy and create engaging content for iconic brands like IRN-BRU and Rubicon.
- Company: AG Barr has been a beloved UK drinks brand for over 145 years, known for its commitment to community and sustainability.
- Benefits: Enjoy up to 34 days holiday, flexible trading, free products, and a competitive salary.
- Why this job: Join a dynamic team shaping digital marketing while making a real impact on popular brands.
- Qualifications: 2+ years in social media or marketing, strong content creation skills, and a passion for audience engagement.
- Other info: This is a 12-month fixed-term contract based in Cumbernauld with opportunities for growth.
The predicted salary is between 36000 - 60000 £ per year.
Social Media Manager – 12 month FTC, Cumbernauld
Client:
AG Barr
Location:
Cumbernauld, United Kingdom
Job Category:
Other
EU work permit required:
Yes
Expiry Date:
25.09.2025
Job Description:
Job Title: Social Media Manager
Location: Any HUB (Middlebrook, Milton Keynes, Cumbernauld or London)
Are you ready to Be Your Best Barr None?
We are all about Being Your Best Barr None and having a career with real Moments that Matter!
AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands.
Employing around 850 people across four business units and seven UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks.
We also have a number of exciting owned brands within our portfolio, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges.
There\’s never been a better time to join us!
What we’re looking for…
We’re looking for a Social Media Manager to lead the strategic development and execution of all social media initiatives for AG Barr\’s iconic portfolio, including IRN-BRU, Rubicon, KA and Barr. You’ll be instrumental in defining and delivering impactful social content strategies, ensuring a strong, results-driven online presence maximizing our brand impact. This role requires a deep understanding of core audiences to strategise resonant content, lead creation, oversee community, and drive measurable ROI, ideal for a visionary leader passionate about shaping AG Barr\’s digital marketing future.
As our Social Media Manager you will…
- Define and drive the overarching social content strategy across all platforms, ensuring brand alignment and audience relevance. Oversee all aspects of content ideation, production, and for some brands agency management for high-impact campaigns.
- Lead the development and execution of strategies for community growth and influencer partnerships, leveraging audience insights and establishing clear TOV guidelines for strategic impact.
- Lead strategic performance analysis, defining KPIs, translating data into actionable insights for digital and business strategies. Oversee paid social optimization for conversion and ROI, including competitor analysis.
- Strategically manage and optimise social media budgets and resources, ensuring efficient allocation and measurable ROI.
- Drive cross-functional collaboration with Brand Marketing and internal stakeholders, ensuring strategic alignment to strategy. Cultivate high-performance relationships with external agencies for successful campaign execution.
What you’ll bring…
- Proven experience in social media, including direct content creation, ideally within FMCG. Highly desirable to have 2+ years in broader marketing roles.
- Platform & Tool Proficiency: Hands-on experience managing day-to-day social activity across multiple platforms, utilising scheduling tools (Sprinklr, Hootsuite, Buffer) and analytics tools (Google Analytics, TikTok, Facebook Insights).
- Creative & Content Production: Strong skills in creating engaging multimedia content, including video editing and proficiency with Adobe Photoshop, Video Editor, and Canva. Excellent copywriting and editing skills for diverse platforms.
- Performance & Analytics: Strong analytical skills to interpret trends and apply insights to social strategies, optimise content for engagement, and analyse competitor activity.
- A self-starter mindset—able to take initiative and work both independently and collaboratively.
- Creative thinker with a passion for building brands and creating memorable consumer experiences!
- Passion and care for audiences of today and tomorrow – including gen-z
- Deep understanding of various social media platforms, content strategies, and community engagement tactics relevant to FMCG brands.
- Knowledge and experience in collaborating with content creators and managing influencer seeding.
- Knowledge and understanding of algorithms, including paid advertising
- Tech advances that can fuel future efficiencies, including AI and ML.
What we offer…
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.
We look after our employees by offering a competitive salary and benefits package which includes;
- Up to 34 days holiday (depending on shift pattern)
- Flexible holiday trading
- Living Wage Employer
- Peppy Health
- Life assurance
- Save as you earn scheme
- Free AG Barr products throughout your working day
- Pension
- Annual salary review
And much more!
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
Speculative CVs from agencies will not be accepted.
Latest closing date for applications is 14th August
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Social Media Manager - 12 month FTC employer: AG Barr
Contact Detail:
AG Barr Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager - 12 month FTC
✨Tip Number 1
Familiarise yourself with AG Barr's brands, especially IRN-BRU and Rubicon. Understanding their unique selling points and target audiences will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Showcase your knowledge of social media trends and analytics tools relevant to FMCG. Be prepared to discuss how you've used data to drive successful campaigns in the past, as this is crucial for the role.
✨Tip Number 3
Network with professionals in the FMCG sector, particularly those who have experience in social media management. Engaging with industry peers can provide insights and potentially lead to referrals.
✨Tip Number 4
Prepare examples of your creative content production, including multimedia projects. Being able to demonstrate your skills in video editing and graphic design will set you apart from other candidates.
We think you need these skills to ace Social Media Manager - 12 month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly within the FMCG sector. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media and your understanding of AG Barr's brands. Mention specific campaigns or strategies you've successfully implemented in the past.
Showcase Your Skills: Include examples of your proficiency with social media tools and analytics platforms. Highlight any creative content you've produced, such as videos or graphics, to demonstrate your capabilities.
Highlight Analytical Experience: Discuss your experience with performance analysis and how you've used data to inform social media strategies. Provide examples of KPIs you've defined and how you've driven measurable ROI in previous roles.
How to prepare for a job interview at AG Barr
✨Know Your Brands
Familiarise yourself with AG Barr's portfolio, especially their iconic brands like IRN-BRU and Rubicon. Be prepared to discuss how you can enhance their social media presence and engage their target audiences.
✨Showcase Your Creativity
Prepare examples of your previous work in social media management, particularly any creative campaigns you've led. Highlight your skills in multimedia content creation and how you've used tools like Adobe Photoshop or Canva.
✨Understand the Metrics
Be ready to discuss how you measure success on social media. Familiarise yourself with key performance indicators (KPIs) and be prepared to explain how you've used analytics tools to drive strategy and optimise content.
✨Engage with Current Trends
Stay updated on the latest trends in social media and digital marketing, especially those relevant to FMCG brands. Show your passion for understanding audience behaviour, particularly among Gen Z, and how you can leverage this knowledge for AG Barr.
