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- Tasks: Lead social media strategy for iconic brands like IRN-BRU and Rubicon.
- Company: AG Barr has been a beloved UK drinks brand for over 145 years.
- Benefits: Enjoy flexible holidays, competitive salary, and free AG Barr products!
- Why this job: Join a creative team shaping the future of digital marketing in a fun environment.
- Qualifications: 2+ years in social media or marketing, with strong content creation skills.
- Other info: Remote work options available; applications close on 14th August.
The predicted salary is between 30000 - 42000 £ per year.
Social network you want to login/join with:
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Client:
AG Barr
Location:
Milton Keynes, United Kingdom
Job Category:
Other
–
EU work permit required:
Yes
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Job Reference:
25b57c07df72
Job Views:
Posted:
Expiry Date:
25.09.2025
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Job Description:
Job Title: Social Media Manager
Location: Any HUB (Middlebrook, Milton Keynes, Cumbernauld or London)
Are you ready to Be Your Best Barr None?
We are all about Being Your Best Barr None and having a career with real Moments that Matter!
AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands.
Employing around 850 people across four business units and seven UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks.
We also have a number of exciting owned brands within our portfolio, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges.
There\’s never been a better time to join us!
What we’re looking for…
We’re looking for a Social Media Manager to lead the strategic development and execution of all social media initiatives for AG Barr\’s iconic portfolio, including IRN-BRU, Rubicon, KA and Barr ’ll be instrumental in defining and delivering impactful social content strategies, ensuring a strong, results-driven online presence maximizing our brand impact. This role requires a deep understanding of core audiences to strategise resonant content, lead creation, oversee community, and drive measurable ROI, ideal for a visionary leader passionate about shaping AG Barr\’s digital marketing future.
As our Social Media Manager you will…
- Define and drive the overarching social content strategy across all platforms, ensuring brand alignment and audience relevance. Oversee all aspects of content ideation, production, and for some brands agency management for high-impact campaigns.
- Lead the development and execution of strategies for community growth and influencer partnerships, leveraging audience insights and establishing clear TOV guidelines for strategic impact.
- Lead strategic performance analysis, defining KPIs, translating data into actionable insights for digital and business strategies. Oversee paid social optimization for conversion and ROI, including competitor analysis.
- Strategically manage and optimise social media budgets and resources, ensuring efficient allocation and measurable ROI.
- Drive cross-functional collaboration with Brand Marketing and internal stakeholders, ensuring strategic alignment to strategy. Cultivate high-performance relationships with external agencies for successful campaign execution.
What you’ll bring…
- Proven experience in social media, including direct content creation, ideally within FMCG. Highly desirable to have 2+ years in broader marketing roles.
- Platform & Tool Proficiency: Hands-on experience managing day-to-day social activity across multiple platforms, utilising scheduling tools (, Sprinklr, Hootsuite, Buffer) and analytics tools (, Google Analytics, TikTok, Facebook Insights).
- Creative & Content Production: Strong skills in creating engaging multimedia content , including video editing and proficiency with Adobe Photoshop, Video Editor, and Canva. Excellent copywriting and editing skills for diverse platforms.
- Performance & Analytics: Strong analytical skills to interpret trends and apply insights to social strategies, optimise content for engagement , and analyse competitor activity.
- A self-starter mindset—able to take initiative and work both independently and collaboratively.
- Creative thinker with a passion for building brands and creating memorable consumer experiences!
- Passion and care for audiences of today and tomorrow – including gen-z
- Deep understanding of various social media platforms, content strategies, and community engagement tactics relevant to FMCG brands.
- Knowledge and experience in collaborating with content creators and managing influencer seeding.
- Knowledge and understanding of algorithms, including paid advertising
- Tech advances that can fuel future efficiencies, including AI and ML.
What we offer…
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.
We look after our employees by offering a competitive salary and benefits package which includes;
- Up to 34 days holiday (depending on shift pattern)
- Flexible holiday trading
- Living Wage Employer
- Peppy Health
- Life assurance
- Save as you earn scheme
- Free AG Barr products throughout your working day
- Pension
- Annual salary review
And much more!
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
Speculative CVs from agencies will not be accepted.
Latest closing date for applications is 14th August
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Social Media Manager - 12 month FTC employer: AG Barr
Contact Detail:
AG Barr Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager - 12 month FTC
✨Tip Number 1
Familiarise yourself with AG Barr's brands and their social media presence. Engage with their content, comment on posts, and share your thoughts on their campaigns. This shows genuine interest and can help you stand out during the interview process.
✨Tip Number 2
Stay updated on the latest trends in social media marketing, especially within the FMCG sector. Being able to discuss current trends and how they could apply to AG Barr's brands will demonstrate your expertise and passion for the role.
✨Tip Number 3
Network with professionals in the industry, particularly those who have experience in social media management for FMCG brands. Attend relevant events or webinars to make connections that could provide insights or even referrals for the position.
✨Tip Number 4
Prepare to discuss specific examples of successful social media campaigns you've managed in the past. Highlight your analytical skills by being ready to talk about how you measured ROI and optimised content based on performance data.
We think you need these skills to ace Social Media Manager - 12 month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly within the FMCG sector. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for AG Barr's brands and your understanding of their audience. Mention specific campaigns or strategies you admire and how you would contribute to their social media presence.
Showcase Your Skills: Include examples of your previous work in social media, such as successful campaigns or content you've created. Highlight your proficiency with tools like Hootsuite or Google Analytics, and any creative skills in video editing or graphic design.
Highlight Analytical Abilities: Emphasise your analytical skills by discussing how you've used data to inform social media strategies in the past. Provide examples of KPIs you've set and how you've measured success in previous roles.
How to prepare for a job interview at AG Barr
✨Know Your Brands
Familiarise yourself with AG Barr's portfolio, especially their iconic brands like IRN-BRU and Rubicon. Understanding their brand values and target audience will help you tailor your responses and demonstrate your passion for the company.
✨Showcase Your Creativity
Prepare examples of your previous social media campaigns that highlight your creative skills. Be ready to discuss how you developed engaging content and the impact it had on audience engagement and brand awareness.
✨Understand Analytics
AG Barr is looking for someone who can analyse performance metrics. Brush up on your knowledge of tools like Google Analytics and social media insights, and be prepared to discuss how you've used data to inform your strategies in the past.
✨Demonstrate Collaboration Skills
This role requires cross-functional collaboration. Think of examples where you've successfully worked with other teams or external agencies to achieve a common goal, and be ready to share these experiences during your interview.
