Brand Manager - Adult Socialising Brands: Fentimans in Royton

We are all about building great brands and having a career that matters.

Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities, and works to minimise our environmental impact.

For 150 years AG Barr has been building great brands and is home to some of the nation’s favourite flavours.

At our core is IRN‑BRU, launched in 1901, and still going strong today, the vibrant RUBICON fruit‑based brand, Boost, FUNKIN and a range of other owned brands such as MOMA.

What we’re looking for…

Our number one priority in the AG Barr Brand Marketing Team is to build brilliant brands that consumers love to drink.

An exciting opportunity has arisen to be part of our growth story in the new Adult Socialising Brand Team.

This role is key to accelerating growth on our premium soft‑drink portfolio – Fentimans, Frobishers and Bundaberg – through first‑class marketing plans that drive mental availability by connecting through emotion and putting consumers at the heart of everything we do.

As Brand Manager you will develop and execute best‑in‑class strategies that increase mental market share, strengthen brand equity and drive brand and business growth.

You will build and protect the brand, growing market share within the category segment.

• Your responsibilities will include…
• Develop and implement brand strategies that align with the AG Barr strategy and goals.
• Manage the development and execution of TTL marketing campaigns, including digital, social, traditional media and retail.
• Collaborate with Commercial, Activation, Innovation and R&D teams to ensure brand consistency across all touchpoints and maximise impact/ROI.
• Communicate and maximise the delivery of campaigns through the business, supporting commercial and sales teams in the development of trade plans.
• Monitor and evaluate the effectiveness of brand activities, adjusting strategies as needed to achieve business objectives.
• Understand brand performance and generate action plans to address opportunities and risks.
• Manage external agencies and suppliers to ensure best‑in‑class deliverables and timely execution of brand initiatives.
• Stay abreast of industry trends and competitor activity to identify opportunities for innovation and growth.
• Develop and manage the brand’s budget, ensuring resources are allocated effectively to support brand initiatives.
• Support the annual brand planning process for the brands, reviewing performance in the context of consumers, market and competitors to deliver annual profit, market share and appropriate consumer measures.
• Support and in some cases project‑lead innovation and development projects specific to the brands, such as new flavours or formats.
• Manage multiple brands and prioritise the biggest opportunities for brand growth.
• What you’ll bring…
• Bachelor’s degree preferable or significant equivalent experience.
• Proven experience in brand management/consumer‑facing role, with a track record of developing and executing successful brand strategies, preferably within FMCG.
• High level of experience in delivering campaigns that drive brand performance.
• Demonstrable project‑management skills and the ability to manage multiple projects simultaneously, including NPD launches from concept through to launch execution.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross‑functional teams.
• Strong analytical skills and commercial mindset, with experience of using data to inform decision‑making.
• Creative and innovative mindset, with the ability to think outside the box and develop fresh engaging branding initiatives.
• Passion for brands and the industry, with a deep understanding of consumer behaviour and trends.

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard.

Our skilled, loyal and committed people are critical to AG Barr’s future success, which is why we continually invest in developing their talent.

We offer a competitive salary and benefits package that includes

• Uncapped bonus linked to business performance.
• Defined contribution pension.
• Up to 34 days holiday (depending on shift pattern).
• Flexible holiday trading.
• Flexible cash pot to spend on benefits.
• Life assurance.
• Save‑as‑you‑earn scheme.
• Free AG Barr products throughout the working day and staff sales.
• Annual salary review.
• Ongoing professional development and access to learning and development programmes and content.

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

Please note we may close vacancies early if we receive a significant number of applications, so apply now!

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