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For Companies At a Glance
- Tasks: Lead pricing strategies and collaborate on commercial decisions for iconic UK drinks brands.
- Company: AG Barr has over 145 years of heritage, known for brands like IRN-BRU and RUBICON.
- Benefits: Enjoy hybrid working, career development, discounts, and a supportive culture.
- Why this job: Join a dynamic team influencing key business decisions and shaping brand success.
- Qualifications: Strategic thinker with FMCG experience and strong analytical skills required.
- Other info: We are an equal opportunities employer, open to discussing adjustments for candidates.
The predicted salary is between 43200 - 72000 £ per year.
Location: Cumbernauld, Middlebrook or Milton Keynes – Hybrid Working
At AG Barr, we are shaping brands that punch above their weight and building careers through bold thinking and commercial sharpness. With over 145 years of heritage, we are home to some of the UK's most distinctive drinks brands – IRN-BRU, RUBICON, Boost, FUNKIN and MOMA. Our Revenue Growth Management (RGM) team plays a central role in steering these brands for long-term value creation.
This role reports into the Head of Revenue Growth Management and Value Strategy and sits at the heart of how we think about price, pack and profit. You’ll help shape how our products show up on shelf, influence commercial decision-making and ensure every penny we earn delivers value across the business.
What we’re looking for…
We are looking for a commercially astute Revenue Growth Manager to lead our pricing and pack architecture strategies. You will collaborate cross-functionally to deliver insight-led, value-driven solutions that align with consumer expectations and business ambition.
You will play a key role in:
- Building and executing pricing strategies that optimise value, margin and market competitiveness
- Defining and managing our price ladders, RRSPs and channel pack strategies across retail and out-of-home
- Leading RGM input into innovation, defining commercial frameworks for new products
- Providing recommendations in response to changing market conditions, legislation or customer dynamics
- Embedding structured, data-led RGM thinking across key commercial decision-making forums
What you’ll bring…
- A strategic thinker with strong commercial and financial acumen
- Experienced in FMCG, ideally within Revenue Growth or Commercial Strategy
- Proficient in using shopper insight, scan data and analytics tools to shape commercial recommendations
- A confident communicator, comfortable influencing cross-functional stakeholders
- Outcome-focused, able to translate complex insight into actionable recommendations
- Familiar with P&L levers and how they impact profitability across the value chain
What we offer…
We believe in developing our people and rewarding performance. In addition to a competitive benefits package, you’ll gain exposure to senior leaders, high-impact projects and the opportunity to influence business-critical decisions. From flexible working and career development to discounts and staff perks, AG Barr offers a culture where people can truly Be Their Best Barr None.
We are an equal opportunities employer and are happy to discuss reasonable adjustments with candidates as required.
Closing Date: Wednesday 9th July
Revenue Growth Manager employer: AG Barr
Contact Detail:
AG Barr Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Revenue Growth Manager
✨Tip Number 1
Familiarise yourself with AG Barr's brands and their market positioning. Understanding how IRN-BRU, RUBICON, and others fit into the competitive landscape will help you articulate your insights during discussions.
✨Tip Number 2
Brush up on your data analysis skills, particularly with shopper insights and scan data. Being able to demonstrate your proficiency in these areas will show that you're ready to contribute to the Revenue Growth Management team.
✨Tip Number 3
Network with professionals in the FMCG sector, especially those involved in revenue growth or commercial strategy. Building connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss how you've successfully influenced cross-functional teams in the past. Highlighting your communication skills and ability to drive outcomes will resonate well with the hiring managers.
We think you need these skills to ace Revenue Growth Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Revenue Growth Management and FMCG. Use specific examples that demonstrate your strategic thinking and commercial acumen, particularly in pricing strategies and market competitiveness.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with AG Barr's goals, particularly in shaping pricing and pack architecture strategies. Be sure to mention any experience you have with data-led decision-making.
Showcase Your Analytical Skills: Since the role requires proficiency in using shopper insight and analytics tools, include specific instances where you've successfully used data to influence commercial decisions. This will demonstrate your ability to translate complex insights into actionable recommendations.
Highlight Cross-Functional Collaboration: AG Barr values collaboration across teams. Provide examples of how you've worked with different departments to achieve common goals, especially in relation to pricing strategies or product innovation. This will show your ability to influence stakeholders effectively.
How to prepare for a job interview at AG Barr
✨Understand the Company and Its Brands
Before your interview, take some time to research AG Barr and its iconic brands like IRN-BRU and RUBICON. Understanding their market position and recent developments will help you demonstrate your enthusiasm and knowledge during the conversation.
✨Showcase Your Commercial Acumen
As a Revenue Growth Manager, you'll need to exhibit strong commercial and financial skills. Prepare examples from your past experiences where you've successfully implemented pricing strategies or influenced commercial decisions to optimise value and margin.
✨Prepare for Data-Driven Discussions
Since the role involves using shopper insights and analytics tools, be ready to discuss how you've used data in previous roles. Bring specific examples of how data led to actionable recommendations and improved outcomes in your past positions.
✨Practice Your Communication Skills
You'll be influencing cross-functional stakeholders, so it's crucial to communicate clearly and confidently. Practice articulating complex insights in a straightforward manner, ensuring you can convey your ideas effectively during the interview.
