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- Tasks: Lead pricing strategies and collaborate on commercial decisions to optimise brand value.
- Company: AG Barr is a heritage brand known for iconic drinks like IRN-BRU and RUBICON.
- Benefits: Enjoy hybrid working, competitive perks, career development, and discounts.
- Why this job: Join a dynamic team influencing major business decisions in a vibrant culture.
- Qualifications: Strategic thinker with FMCG experience and strong analytical skills required.
- Other info: We embrace diversity and are open to discussing adjustments for candidates.
The predicted salary is between 36000 - 60000 £ per year.
Location: Cumbernauld, Middlebrook or Milton Keynes – Hybrid Working
At AG Barr, we are shaping brands that punch above their weight and building careers through bold thinking and commercial sharpness. With over 145 years of heritage, we are home to some of the UK's most distinctive drinks brands – IRN-BRU, RUBICON, Boost, FUNKIN and MOMA. Our Revenue Growth Management (RGM) team plays a central role in steering these brands for long-term value creation.
This role reports into the Head of Revenue Growth Management and Value Strategy and sits at the heart of how we think about price, pack and profit. You’ll help shape how our products show up on shelf, influence commercial decision-making and ensure every penny we earn delivers value across the business.
What we’re looking for:
- We are looking for a commercially astute Revenue Growth Manager to lead our pricing and pack architecture strategies.
- You will collaborate cross-functionally to deliver insight-led, value-driven solutions that align with consumer expectations and business ambition.
- You will play a key role in:
- Building and executing pricing strategies that optimise value, margin and market competitiveness.
- Defining and managing our price ladders, RRSPs and channel pack strategies across retail and out-of-home.
- Leading RGM input into innovation, defining commercial frameworks for new products.
- Providing recommendations in response to changing market conditions, legislation or customer dynamics.
- Embedding structured, data-led RGM thinking across key commercial decision-making forums.
What you’ll bring:
- A strategic thinker with strong commercial and financial acumen.
- Experienced in FMCG, ideally within Revenue Growth or Commercial Strategy.
- Proficient in using shopper insight, scan data and analytics tools to shape commercial recommendations.
- A confident communicator, comfortable influencing cross-functional stakeholders.
- Outcome-focused, able to translate complex insight into actionable recommendations.
- Familiar with P&L levers and how they impact profitability across the value chain.
What we offer:
We believe in developing our people and rewarding performance. In addition to a competitive benefits package, you’ll gain exposure to senior leaders, high-impact projects and the opportunity to influence business-critical decisions. From flexible working and career development to discounts and staff perks, AG Barr offers a culture where people can truly Be Their Best Barr None.
We are an equal opportunities employer and are happy to discuss reasonable adjustments with candidates as required.
Closing Date: Wednesday 9th July
Revenue Growth Manager employer: AG Barr
Contact Detail:
AG Barr Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Revenue Growth Manager
✨Tip Number 1
Familiarise yourself with AG Barr's brands and their market positioning. Understanding how IRN-BRU, RUBICON, and others fit into the competitive landscape will help you speak knowledgeably about their strategies during interviews.
✨Tip Number 2
Brush up on your data analysis skills, particularly in relation to shopper insights and scan data. Being able to demonstrate your proficiency with analytics tools can set you apart as a candidate who can make data-driven decisions.
✨Tip Number 3
Network with professionals in the FMCG sector, especially those involved in Revenue Growth Management. Engaging with industry peers can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 4
Prepare to discuss specific examples of how you've influenced pricing strategies or commercial decisions in past roles. Having concrete stories ready will showcase your experience and ability to drive results in a similar role at AG Barr.
We think you need these skills to ace Revenue Growth Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and required skills for the Revenue Growth Manager position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your relevant experience in FMCG, particularly in Revenue Growth or Commercial Strategy. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for AG Barr and the specific role. Highlight your strategic thinking and commercial acumen, and provide examples of how you've successfully influenced cross-functional teams in the past.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at AG Barr
✨Understand the Company and Its Brands
Before your interview, take some time to research AG Barr and its iconic brands like IRN-BRU and RUBICON. Understanding their market position and brand values will help you align your answers with their goals and demonstrate your genuine interest in the company.
✨Showcase Your Commercial Acumen
As a Revenue Growth Manager, you'll need to exhibit strong commercial and financial understanding. Prepare examples from your past experiences where you've successfully implemented pricing strategies or influenced commercial decisions, highlighting the impact on profitability.
✨Prepare for Data-Driven Discussions
Since the role involves using shopper insights and analytics tools, be ready to discuss how you've used data to shape recommendations in previous roles. Bring specific examples of how your insights led to actionable outcomes, as this will showcase your analytical skills.
✨Practice Influencing Stakeholders
The ability to communicate effectively and influence cross-functional teams is crucial. Think of scenarios where you've had to persuade others or lead discussions. Practising these stories will help you convey your confidence and communication skills during the interview.
