National Account Manager - Value Retail

National Account Manager - Value Retail

Full-Time 40000 - 50000 £ / year (est.) Home office (partial)
AG Barr

At a Glance

  • Tasks: Lead and grow key customer accounts, driving performance and strategic plans.
  • Company: Join AG Barr, a leading brand with a commitment to diversity and community.
  • Benefits: Enjoy competitive salary, uncapped bonuses, flexible holidays, and professional development.
  • Other info: Join a culture that values honesty, accountability, and personal growth.
  • Why this job: Be the face of iconic brands and shape future partnerships in a dynamic environment.
  • Qualifications: Experience in account management and strong commercial understanding required.

The predicted salary is between 40000 - 50000 £ per year.

Location: Field Based

Contract and working pattern: 37.5 hours per week

Are you ready to Be Your Best Barr None? Let's Grow! We are all about Being Your Best Barr None and having a career with real Moments that Matter!

Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

For 150 years AG Barr has been building great brands and is home to some of the nation's favourite flavours. At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste. We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us!

What we’re looking for… We’re looking for a National Account Manager to join our team. In this exciting role, you'll be responsible for leading and growing our key customer accounts such as B&M and Home Bargains, developing and executing strategic plans that align with both our business objectives and our customers' needs.

We're looking for someone with a strong commercial understanding who can effectively manage accounts and deliver sustainable growth. You'll be the face of AG Barr for your designated portfolio, cultivating key relationships and driving the performance of your accounts. If you are a great communicator with a knack for balancing customer satisfaction and business goals, we want to hear from you. Join us and help shape the future of our partnerships!

As our Value Retail National Account Manager, you will be responsible for:

  • Account Management: Lead key relationships to deliver accelerated growth within the account, taking ownership of the P&L for your area, including: leading JBP negotiations, proposing and managing promotions and spend, forecasting and reporting accurately internally through the monthly cycle. Take full ownership of the account, leading the JBP, managing key buyer relationships, managing promotional activities, forecasting, and working collaboratively with key internal and external teams to deliver business objectives. Ensure accurate and timely delivery of forecasts and business targets.
  • Commercial Understanding: Develop a strong understanding of your P&L and how to drive profitable, sustainable growth within the account, to deliver against the growth objectives for the business.
  • Forecasting & Data Management: Own the process for weekly, period, and annual forecasting, using multiple data sources to generate accurate and actionable forecasts. Work closely with the supply chain team to ensure forecasts are executed seamlessly.
  • Negotiation & Influencing: Build comprehensive joint business plans with our Discount customers, in collaboration with the Business Unit Controller and other account managers, to leverage strategic partnership and land drive key business objectives.
  • Building Customer Influence: Adapt communication style and approach to align with customer needs. Gain deep insights into customers’ internal systems and objectives, using this knowledge to create effective and customer-centric plans.
  • Training & Development: Proactively manage personal and team development, ensuring competencies align with commercial goals. Provide leadership and guidance, developing skills through performance reviews, coaching, and mentoring to cultivate future leaders within the business.
  • Collaboration & Cross-Functional Work: Build strong relationships internally with the cross-functional team (shopper, category, digital, supply chain, category etc) and externally with key external stakeholders.

What you’ll bring…

  • Experience in account management within an FMCG environment.
  • Strong understanding of P&L management, forecasting, and business development.
  • Proven ability to build and deliver joint business plans and negotiate effectively to drive results.
  • Experience in managing senior-level relationships internally and externally.
  • Ability to influence decision-makers and effectively present at various organisational levels.
  • Strong IT skills, including proficiency with CRM, forecasting tools, and Google Office.
  • Excellent presentation and communication skills, with the ability to engage effectively with both internal teams and external stakeholders.
  • Lots of energy, positivity and a drive to be part of exciting change!

You will also demonstrate our AG Barr behaviours of Being Honest, Accountable, Connected and Brave.

What we offer… We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes:

  • Uncapped bonus linked to business performance.
  • Defined contribution Pension.
  • Up to 34 days holiday (depending on shift pattern).
  • Flexible holiday trading.
  • Flexible cash pot to spend on benefits.
  • Healthcare Cash Plan.
  • Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc.
  • Life assurance.
  • Save as you earn scheme.
  • Staff sales discount.
  • Free AG Barr products throughout your working day and staff sales.
  • Annual salary review.
  • Ongoing professional development and access to Learning and Development programmes and content.
  • And much more!

To find out more about what it is like to work for AG Barr, please visit our careers platform here.

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for!

Apply now!

Speculative CVs from agencies will not be accepted.

Latest closing date for applications is 2nd August. Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!

National Account Manager - Value Retail employer: AG Barr

As a Remote On Trade - Regional Business Development Manager, you will thrive in a dynamic and supportive work culture that prioritises employee growth and development. Our company offers competitive benefits and the flexibility of field-based work, allowing you to balance your professional and personal life while making a meaningful impact in the North East and York region.

AG Barr

Contact Details:

AG Barr Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land National Account Manager - Value Retail

Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

Show Your Skills Through Real-World Results

When targeting a full-time role like National Account Manager - Value Retail at AG Barr, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including AG Barr. Tailor your message to explain why you’re drawn to them and how you can contribute as a National Account Manager - Value Retail. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace National Account Manager - Value Retail

Account Management
P&L Management
Forecasting
Data Management
Negotiation Skills
Influencing Skills
Customer Relationship Management

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for AG Barr:When writing your cover letter, make sure to tailor your message specifically for AG Barr. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at AG Barr

Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show AG Barr that you understand the role and can hit the ground running in the sales game.

Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show AG Barr that you’re not just about numbers but also about building lasting connections in business development.

Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with AG Barr’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.