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- Tasks: Lead and grow the Tesco account, driving strategic initiatives and building strong relationships.
- Company: Join AG Barr, a leading brand with a commitment to diversity and community.
- Benefits: Enjoy competitive salary, flexible holidays, healthcare, and ongoing professional development.
- Why this job: Be part of an exciting team making a real impact in the FMCG industry.
- Qualifications: Experience in account management and strong negotiation skills required.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Location: Field-based (London 2 days per week)
Contract and working pattern: Permanent
Hiring Manager: Harriet Whitfield
Are you ready to Be Your Best Barr None? Lets Grow!!! We are all about Being Your Best Barr None and having a career with real Moments that Matter! Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours. At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste. We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges. There’s never been a better time to join us!
What we’re looking for…
We’re looking for a National Account Manager to help lead, build, and drive our Tesco Account within AG Barr. You will be primarily focussed on new sub-categories we have entered or are entering into within Soft Drinks. As our Tesco National Account Manager, you will be leading one of our most important accounts within the business and will oversee the performance and delivery of strategic initiatives for Tesco. This role requires a deep commercial understanding, strong negotiation skills and the ability to build and maintain strategic relationships with our customers, to drive mutual growth.
Your responsibilities will include...
- Lead on your categories within Tesco to drive accelerated growth within the account, taking ownership of the P&L for your area, including: leading JBP negotiations, proposing and managing promotions and spend, forecasting and reporting accurately internally through the monthly cycle.
- Develop a strong understanding of your P&L and how to drive profitable, sustainable growth within the account, to deliver against the growth objectives for the business.
- Build compelling strategies for your categories which are aligned to both AG Barr’s & Tesco’s priorities to develop a win-win growth plan for both businesses.
- Establish strong relationships internally with the cross-functional team (shopper, category, digital, supply chain, category etc) and externally with key Tesco stakeholders.
- Build comprehensive joint business plans with Tesco, in collaboration with the Tesco Controller and other account managers, to leverage our strategic partnership and land key business objectives.
- Own the process for weekly, period, and annual forecasting for Tesco, and use multiple data sources (Dunnhumby, Kantar, Circana) to analyse insights and turn into tangible action, in partnership with the Category team.
What you’ll bring...
- Experience in account management within an FMCG environment (Tesco/Top 4 experience preferable).
- Strong understanding of P&L management, forecasting, and business development within the grocers.
- Proven ability to build and deliver joint business plans and negotiate effectively to drive results.
- Experience in managing senior-level relationships internally and externally.
- Ability to influence decision-makers and effectively present at various organisational levels.
- Strong IT skills, including proficiency with CRM, forecasting tools, and Google Office.
- Excellent presentation and communication skills, with the ability to engage effectively with both internal teams and external stakeholders.
- Lots of energy, positivity and a drive to be part of exciting change!
You will also demonstrate our AG Barr behaviours of Being Honest, Accountable, Connected and Brave.
What we offer…
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent. We look after our employees by offering a competitive salary and benefits package which includes:
- Annual bonus linked to business performance
- Defined contribution Pension
- Up to 34 days holiday (depending on shift pattern)
- Flexible holiday trading
- Flexible cash pot to spend on benefits
- Healthcare Cash Plan
- Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
- Life assurance
- Save as you earn scheme
- Staff sales discount
- Free AG Barr products throughout your working day and staff sales
- Annual salary review
- Ongoing professional development and access to Learning and Development programmes and content
And much more!
To find out more about what it is like to work for AG Barr, please visit our careers platform here. We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition. While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won’t meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for!
Apply now!
Speculative CVs from agencies will not be accepted.
Advertised internal only until 24th March 2026
Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!
National Account Manager - Tesco employer: AG Barr
Contact Detail:
AG Barr Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager - Tesco
✨Tip Number 1
Network like a pro! Reach out to current or former employees at AG Barr, especially those in similar roles. A friendly chat can give you insider info and maybe even a referral!
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research AG Barr’s brands and recent initiatives. Show them you’re not just another candidate but someone who genuinely cares about their mission.
✨Tip Number 3
Practice your negotiation skills! As a National Account Manager, you’ll need to showcase your ability to negotiate effectively. Role-play with a friend to get comfortable with presenting your ideas.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the AG Barr team!
We think you need these skills to ace National Account Manager - Tesco
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the National Account Manager role. Highlight your experience in account management, especially within FMCG and with Tesco if possible. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about this role and how you can contribute to AG Barr’s success. Be genuine and let your personality come through!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use specific examples of how you’ve driven growth or built successful relationships in previous roles. Numbers speak volumes, so include them where you can!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at AG Barr
✨Know Your P&L Inside Out
As a National Account Manager, you'll need to demonstrate a strong understanding of P&L management. Before the interview, brush up on your financial acumen and be ready to discuss how you've successfully managed P&L in previous roles. Prepare specific examples of how you drove profitable growth.
✨Build Relationships with Key Stakeholders
This role requires excellent relationship-building skills. Research Tesco's key stakeholders and think about how you can establish rapport with them. Be prepared to share examples of how you've built successful partnerships in the past, especially in an FMCG context.
✨Showcase Your Negotiation Skills
Negotiation is a crucial part of this role. Think of a time when you successfully negotiated a deal or partnership. Be ready to discuss your approach, the challenges you faced, and the outcomes. This will show that you have the skills needed to lead JBP negotiations effectively.
✨Prepare for Data-Driven Discussions
You'll need to analyse insights from various data sources like Dunnhumby and Kantar. Familiarise yourself with these tools and be ready to discuss how you've used data to inform your strategies. Highlight any experience you have in forecasting and reporting, as this will be key in your role.