National Account Manager - RTM (12 month FTC)

National Account Manager - RTM (12 month FTC)

Full-Time 37800 - 46200 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Drive growth for iconic brands like IRN-BRU and FUNKIN in the wholesale market.
  • Company: Join AG Barr, a leading UK beverage company with a rich heritage.
  • Benefits: Enjoy competitive salary, annual bonuses, flexible holidays, and private medical cover.
  • Other info: Diverse culture with opportunities for professional development and career growth.
  • Why this job: Be part of a dynamic team making a real impact in the drinks industry.
  • Qualifications: Sales experience in FMCG or similar roles; strong communication and IT skills.

The predicted salary is between 37800 - 46200 £ per year.

Location: Field, Nationwide

Contract: Permanent, Full time

Are you ready to Be Your Best Barr None? Let's Grow!!! We are all about Being Your Best Barr None and having a career with real Moments that Matter!

Employing around 950 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

For 150 years AG Barr has been building great brands and is home to some of the nation's favourite flavours. At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste. We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.

What we’re looking for… We have an exciting opportunity to join a growing On Trade team and represent market leading products from the FUNKIN Cocktails, Frobishers, Fentimans, Rubicon, Bundaberg and IrnBru range.

As our National Account Manager you will represent the On Trade team in key National Wholesale accounts by managing and developing a strategic growth agenda that focuses on volume, revenue, and profit across the AG Barr brand portfolio. You’ll also serve as the primary commercial link between AG Barr brands and key wholesale buying teams, managing end-to-end account mechanics from range distribution to an effective promotional strategy.

Your responsibilities will include:

  • Commercial delivery - across a National Wholesale account base the NAM will work towards the building and delivery of a strategic growth plan that focuses on Invoice Revenue, Volume, Distribution, NPD and P&L.
  • Relationships & Negotiation - developing and maintaining exceptional, long term relationships with key decision makers across buying, operations, and marketing teams within wholesale accounts. Regular account review with decision makers and manage internal network, route to market and spirit partner relationships where applicable.
  • Joint Business Plans - The NAM is responsible where applicable for developing, agreeing & delivering a joint business plan within their key customer base to drive mutual business benefit, alongside targeted business growth through development of sales fundamentals and value for money from A. G. Barr promotional investment.
  • Forecasting – Working with the wider account team and Demand Planning the NAM will lead and be responsible for all forecast KPIs linked to their key accounts delivering availability within their customer from “AG Barr to Depot”, “Depot to Store” and then “Store to Shelf”.
  • Budget Investment - Agree, manage and adhere to authorised budgets, customer investments and customer trading terms to maintain a profitable business model for AG Barr.
  • Promotional and activation execution - working with the National Wholesale account base to deliver a timely and effective promotional plan across core brands. The execution of this plan should focus on driving awareness and availability of core range whilst delivering profitable growth for AG Barr. There should be a continual evaluation of all agreed activation against key performance metrics.
  • Insight & Data - Responsible for utilising data and insight to deliver a category first approach to selling. Strong data fluency with the ability to interpret sales reports and track market trends with a view to enhance the consumer experience and optimise customer and AG Barr performance.
  • Communication - Responsible for developing and agreeing the necessary level of internal communication and process to be followed to ensure clear and concise business decisions are made between parties. Strong external communication skills required to ensure the customer is always clear on decisions which may impact on their business.
  • Management of Work - Responsible for completing all required administration (internal & external) in line with agreed process, procedure & deadlines.

What you’ll bring…

  • Proven sales experience within the FMCG sector, with a significant portion in National Wholesale or similar strategic sales role.
  • Direct experience within the UK/Local On-Trade drinks industry and cocktails is preferred but not essential (e.g. spirits, beer, wine, soft drinks).
  • Demonstrable track record of meeting and exceeding challenging sales targets with a particular focus on New Business.
  • Excellent IT skills (Google Suite, Excel, PowerPoint & Word). Able to learn new packages (Cognos, IRI/Kantar, Demantra).
  • High Level of Numeracy and good attention to detail.
  • Highly Organised.
  • Good communicator (especially remotely).

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes:

  • Competitive salary benchmarked against market rates.
  • Annual bonus scheme linked to business and individual performance.
  • Defined contribution L&G pension with employer contribution.
  • 34 days holiday.
  • Flexible holiday trading.
  • Flexible cash pot to spend on benefits.
  • Private Medical cover.
  • Healthcare Cash Plan.
  • Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc.
  • Life assurance.
  • Save as you earn scheme.
  • Staff sales discount.
  • Free AG Barr products throughout your working day and staff sales.
  • Ongoing professional development and access to Learning and Development programmes and content.
  • And much more!

To find out more about what it is like to work for AG Barr, please visit our careers platform here.

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for!

Apply now! Speculative CVs from agencies will not be accepted. Please note, we may close vacancies early where we receive significant numbers of applications, so apply now! Closing date is 30th September.

National Account Manager - RTM (12 month FTC) employer: AG Barr

AG Barr is an exceptional employer that prioritises the well-being and growth of its employees, offering a vibrant work culture in Cumbernauld. With a commitment to diversity, community engagement, and environmental responsibility, we provide extensive benefits including up to 34 days of holiday, a flexible cash pot for personal benefits, and a defined contribution pension plan. Join us to lead innovative engineering strategies in a company that values your contributions and fosters meaningful career development.

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Contact Details:

AG Barr Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land National Account Manager - RTM (12 month FTC)

Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

Show Your Skills Through Real-World Results

When targeting a full-time role like National Account Manager - RTM (12 month FTC) at AG Barr, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including AG Barr. Tailor your message to explain why you’re drawn to them and how you can contribute as a National Account Manager - RTM (12 month FTC). Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace National Account Manager - RTM (12 month FTC)

Sales Experience in FMCG
National Wholesale Account Management
Strategic Growth Planning
Relationship Building
Negotiation Skills
Joint Business Planning
Forecasting

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for AG Barr:When writing your cover letter, make sure to tailor your message specifically for AG Barr. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at AG Barr

Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show AG Barr that you understand the role and can hit the ground running in the sales game.

Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show AG Barr that you’re not just about numbers but also about building lasting connections in business development.

Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with AG Barr’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.