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- Tasks: Support the National Account Manager in driving performance for our Alcohol brands.
- Company: Join AG Barr, a leading brand with a commitment to diversity and community.
- Benefits: Enjoy up to 34 days holiday, flexible benefits, and ongoing professional development.
- Why this job: Gain hands-on experience in FMCG and make an impact in the alcohol market.
- Qualifications: FMCG experience and strong analytical skills are a plus.
- Other info: We value growth; even if you don’t meet all requirements, apply!
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: UK wide – Field Based
Reports to: National Account Manager
We are all about Being Your Best Barr None and having a career with real Moments that Matter! Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
What we’re looking for…
We are looking for a driven National Account Executive to support the National Account Manager in building and driving performance within our Key Grocery (Major Multiples) accounts. In this role, you will play a crucial part in managing the day‑to‑day commercial needs of our grocery partners, with a specific mandate to champion our Alcohol brands. You will balance the needs of the customer with overarching business objectives, ensuring our alcohol portfolio achieves optimal visibility, distribution, and sales growth.
As a National Account Executive, your responsibilities will include:
- Supporting Grocery Account Plans: Work closely with the National Account Manager to deliver the Joint Business Plan (JBP) for Major Multiples. You will take ownership of specific administrative and operational tasks that ensure the smooth running of these large‑scale accounts.
- Driving the Alcohol Portfolio: Act as the internal champion for the Alcohol category (specifically Funkin). You will monitor SKU performance, track distribution gaps, and work to increase the Rate of Sale for our alcohol products within the grocery aisle.
- Promotional Execution: Manage the end‑to‑end promotional process for the alcohol range. This includes completing promotional nomination forms, tracking compliance in‑store, and conducting post‑promotional analysis to evaluate ROI.
- Data Analysis & Forecasting: Own the weekly and period reporting for the alcohol category. You will use retailer data (e.g., Dunnhumby, IRI) to track sales performance, identify trends, and support the NAM with accurate forecasting for the supply chain.
- Cross‑Functional Collaboration: Liaison with internal Brand, Supply Chain, and Field Sales teams to ensure that our alcohol marketing campaigns are effectively executed at store level.
- Building Buyer Relationships: Develop strong working relationships with junior buyers, supply contacts, and category planners within the retailer. You will be the first point of contact for day‑to‑day queries, helping to solve problems and maintain high service levels.
- New Business & NPD: Support the sell‑in of New Product Development (NPD) within the alcohol range, preparing samples and presentation decks to showcase the value of our innovations to grocery buyers.
What you’ll bring…
The successful candidate will have:
- FMCG Experience: Previous experience in an FMCG commercial or sales support role (e.g., Sales Executive, Field Sales, or Commercial Assistant). Experience dealing with Grocery Multiples is highly advantageous.
- Category Interest: A genuine interest in the Alcohol & Cocktail market. Understanding the unique dynamics of selling alcohol (vs. soft drinks) in a retail environment is a plus.
- Analytical Skills: Comfort working with data. You should be able to navigate spreadsheets, analyse sales figures, and pull together clear reports on how our brands are performing.
- Communication Skills: Strong ability to build relationships. You will need to communicate clearly and confidently with both internal teams and external retailer contacts.
- Ambition to Learn: A desire to grow into a National Account Manager role. You should be proactive, eager to take on responsibility, and ready to learn P&L management and high‑level negotiation skills.
- IT Proficiency: Strong Excel and PowerPoint skills are essential for analysing data and presenting commercial updates.
What we offer…
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent. We look after our employees by offering a competitive salary and benefits package which includes:
- Up to 34 days holiday (depending on shift pattern)
- Flexible holiday trading
- Living Wage Employer
- Healthcare Cash Plan
- Peppy Health
- Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
- Life assurance
- Save as you earn scheme
- Staff sales discount
- Free AG Barr products throughout your working day
- Pension
- Annual salary review
- Ongoing professional development
And much more!
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition. While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won’t meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for!
Apply now!
National Account Executive (Retail Alcohol) employer: AG Barr
Contact Detail:
AG Barr Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Executive (Retail Alcohol)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching AG Barr and its brands. Understand their values and products, especially in the alcohol category. This will help you tailor your answers and show that you're genuinely interested in the role and the company.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the National Account Executive role. Highlight your FMCG experience and any relevant achievements that demonstrate your ability to drive sales and build relationships.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining AG Barr and being part of our exciting journey in the retail alcohol market.
We think you need these skills to ace National Account Executive (Retail Alcohol)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the National Account Executive role. Highlight your FMCG experience and any relevant skills that match the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your genuine interest in the alcohol market and how your background aligns with our goals. Let us know why you're excited about joining AG Barr!
Show Off Your Analytical Skills: Since data analysis is key for this role, make sure to mention any experience you have with spreadsheets or sales figures. We love candidates who can navigate data and provide insights, so don’t hold back!
Apply Through Our Website: We encourage you to apply directly through our careers platform. It’s the best way for us to receive your application and ensures you’re considered for the role. Don’t miss out on this opportunity!
How to prepare for a job interview at AG Barr
✨Know Your Brands
Before the interview, make sure you’re well-versed in AG Barr's portfolio, especially the alcohol brands like Funkin. Understanding their unique selling points and recent marketing campaigns will show your genuine interest and help you stand out.
✨Showcase Your Data Skills
Since the role involves data analysis, be prepared to discuss your experience with tools like Excel. Bring examples of how you've used data to drive sales or improve performance in previous roles, as this will demonstrate your analytical skills.
✨Build Relationships
Highlight your ability to build strong relationships, especially in a retail environment. Think of examples where you’ve successfully collaborated with teams or resolved conflicts, as this is crucial for managing grocery accounts effectively.
✨Prepare for Role-Specific Questions
Anticipate questions related to FMCG and the alcohol market. Be ready to discuss how you would approach managing promotional processes or tracking SKU performance, as these are key responsibilities of the National Account Executive role.
