National Account Executive - Morrisons

National Account Executive - Morrisons

Full-Time 30000 - 40000 £ / year (est.) No working from home possible
AG Barr

At a Glance

  • Tasks: Drive business growth with Morrisons through strategic account management and promotional activities.
  • Company: Join AG Barr, a leading brand in the FMCG sector with a commitment to diversity and community.
  • Benefits: Enjoy up to 34 days holiday, flexible benefits, healthcare plans, and free AG Barr products.
  • Other info: Opportunities for professional development and a supportive work environment await you.
  • Why this job: Be part of a dynamic team making an impact in the FMCG industry while developing your career.
  • Qualifications: Business-related degree or equivalent experience, with FMCG and account management skills.

The predicted salary is between 30000 - 40000 £ per year.

Location: Field Based

Contract and working pattern: 37.5 hours per week

Are you ready to Be Your Best Barr None? Let's Grow! We are all about Being Your Best Barr None and having a career with real Moments that Matter!

Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

For 150 years AG Barr has been building great brands and is home to some of the nation's favourite flavours.

What we’re looking for… We’re looking for a driven and strategic National Account Executive to join the Retail team and develop key business opportunities within Morrisons. As our National Account Executive you will play a pivotal role in delivering business growth through the execution of tailored customer plans within Morrisons Daily. You’ll be responsible for managing day-to-day activities, building relationships with key stakeholders, and ensuring the effective implementation of our business and promotional strategies.

As our National Account Executive you will…

  • Channel Strategy & KPI Delivery: Achieve key performance indicators (KPIs) such as turnover growth, gross profit percentage, volume growth, distribution, and cost per litre, all within agreed annual budget costings.
  • Customer & BDM Management: Build and manage strong relationships with key contacts within your account base, including controllers, area managers, and supply chain teams, to support business growth and customer relationship development.
  • Promotional Activity Management: Monitor promotional activity and ensure brand strategies are delivered effectively. Challenge key contacts to ensure optimal ROI from promotional spend through analysis and evaluation of sales data.
  • In-Store Execution: Drive excellence in-store execution through coordination with the field sales force, ensuring AG Barr products are visible, well-displayed, and aligned with brand expectations.
  • Account Planning: Use market data, including customer EPOS data, to evaluate activity, develop account-specific plans, and maximise business opportunities in collaboration with National Account Managers (NAMs) and cross-functional teams.
  • Budget Management: Manage and track the budget for your customer account portfolio, ensuring spend is aligned with the overall business plan while working to reduce costs and maximise profitability.
  • Trade Days & Displays: Organise and manage trade days, displays in depot/store, and trade shows, ensuring successful execution and driving brand presence.
  • Cross-Functional Collaboration: Work closely with cross-functional teams, including NPD, logistics, and marketing, to ensure alignment with overall business objectives and participate in relevant projects.

What you’ll bring…

  • Educational Background: Business-related degree or equivalent experience.
  • FMCG Experience: Experience within an FMCG company, ideally with exposure to marketing, sales promotion, and P&L management.
  • Account Management: Experience managing key accounts, particularly within the FMCG sector, with a focus on head office account management and customer relationship development.
  • Market Intelligence: Ability to generate and analyse market data (specifically EPOS data) to evaluate activities and create targeted plans to drive business growth.
  • Communication Skills: Excellent communication and presentation skills, both written and verbal, with the ability to build relationships at all levels within the customer base.
  • Project Management: Experience in managing and delivering complex projects, including trade days and promotional campaigns.
  • Travel Flexibility: Ability to travel extensively within the UK, including overnight stays, as required.

What we offer… We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes:

  • Up to 34 days holiday (depending on shift pattern)
  • Flexible holiday trading
  • Living Wage Employer
  • Healthcare Cash Plan
  • Peppy Health
  • Flexible benefits e.g. discounts & cashback, gym memberships, technology purchases etc
  • Life assurance
  • Save as you earn scheme
  • Staff sales discount
  • Free AG Barr products throughout your working day
  • Pension
  • Annual salary review
  • Ongoing professional development
  • And much more!

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

Our large factories produce multi formats across a number of high speed modern lines, to high quality standards whilst maximising production outputs and minimising overhead costs. We have highlighted our ideal requirements for this role, but we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we encourage you to submit an application - you may be just what we are looking for!

Apply now! Speculative CVs from agencies will not be accepted. Latest closing date for applications is 15th June. Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!

National Account Executive - Morrisons employer: AG Barr

AG Barr is an exceptional employer that prioritises the growth and well-being of its employees, offering a competitive salary and a comprehensive benefits package, including up to 34 days of holiday and ongoing professional development opportunities. With a strong commitment to diversity and community engagement, AG Barr fosters a collaborative work culture where every voice is valued, making it an ideal place for those looking to make a meaningful impact in the FMCG sector.

AG Barr

Contact Details:

AG Barr Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land National Account Executive - Morrisons

Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to current employees at AG Barr. You never know who might help you land that National Account Executive role!

Tip Number 2

Prepare for interviews by researching AG Barr and its brands. Know your stuff about IRN-BRU, RUBICON, and MOMA. Show them you’re not just another candidate; you’re genuinely excited about their products and how you can contribute to their growth.

Tip Number 3

Practice your pitch! Be ready to explain how your experience aligns with the role. Focus on your FMCG background and how you’ve successfully managed accounts or driven sales in the past. Confidence is key, so rehearse until it feels natural.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining AG Barr and being part of their mission to grow and innovate.

We think you need these skills to ace National Account Executive - Morrisons

Account Management
Customer Relationship Development
Market Data Analysis
KPI Delivery
Promotional Activity Management
In-Store Execution
Budget Management

Some tips for your application 🫡

Tailor Your CV:Make sure your CV is tailored to the National Account Executive role. Highlight your FMCG experience and any relevant account management skills that align with what we're looking for.

Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've driven business growth or managed key accounts in the past.

Showcase Your Communication Skills:Since communication is key in this role, make sure your application reflects your ability to convey ideas clearly. Use concise language and structure your application well.

Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates!

How to prepare for a job interview at AG Barr

Know Your Brands Inside Out

Before the interview, make sure you’re familiar with AG Barr's key brands like IRN-BRU and RUBICON. Understand their market positioning and recent promotional activities. This will show your genuine interest and help you discuss how you can contribute to their growth.

Prepare for KPI Discussions

Since the role focuses on achieving KPIs, be ready to discuss how you've successfully met or exceeded KPIs in previous roles. Bring specific examples of how you managed budgets, increased market share, or improved sales performance to demonstrate your strategic thinking.

Build Relationships Virtually

As a National Account Executive, relationship management is key. Prepare to talk about your experience in building strong relationships with stakeholders. Think of examples where you’ve collaborated with cross-functional teams or managed key accounts effectively.

Showcase Your Analytical Skills

The job requires analysing market data and EPOS data. Be prepared to discuss how you’ve used data to inform your decisions in past roles. You might even want to bring a case study or example of how your analysis led to successful outcomes.