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- Tasks: Lead strategic brand marketing and hospitality campaigns for FUNKIN Cocktails.
- Company: Join AG Barr, a 150-year-old company known for iconic brands like IRN-BRU and FUNKIN.
- Benefits: Enjoy flexible working, uncapped bonuses, 34 days holiday, and discounts on products.
- Why this job: Be part of a vibrant culture that values diversity and community impact while driving brand growth.
- Qualifications: Degree in Marketing or Business preferred; 2+ years in brand management or activation required.
- Other info: We encourage applicants who may not meet every requirement to apply!
The predicted salary is between 36000 - 60000 £ per year.
This job is located in London and is a permanent, full-time hybrid position (2 days at home). As a Marketing Manager On Trade for FUNKIN Cocktails at AG Barr, you will lead the development and execution of strategic brand marketing as well as on-trade advocacy initiatives and hospitality campaigns that drive both brand awareness and bartender ambassadorship across the FUNKIN Cocktails range.
Your responsibilities will include:
- Strategic Brand Marketing & Portfolio Management: Development and deployment of the FUNKIN Professional portfolio's growth strategy across the UK and International markets including SKU prioritisation, visual identity and strategic market opportunities.
- Bartender Advocacy & Conversion: Identify strategies and event opportunities to enhance bartender advocacy as part of broader hospitality campaigns, including identifying regional in-bar ambassadors, industry conferences, awards and large-scale trade shows.
- Industry Leadership & Trends: Be the expert voice in AG Barr on the latest hospitality trends, best practices, and innovations.
- NPD Curation: Develop the NPD pipeline for FUNKIN using a balance of 'big commercial bets' and bartender equity driving NPD.
- Press/PR and Trade Hub: Responsible for the development of all product and campaign key visuals across on-trade advertising.
- Festival Consumer Awareness Programme: Own the relationship with festival agencies and implementation of a tailored activation strategy across the FUNKIN range.
- Cross-Functional Collaboration & Leadership: Collaborate with senior leadership and various teams to ensure brand marketing initiatives are aligned with broader business strategies.
- Program Optimisation & Performance Tracking: Lead the analysis and measurement of campaign performance, consumer and trade data, and market trends.
- Budget and Resource Management: Manage and allocate the on-trade brand marketing budget effectively.
What you'll bring:
- Degree in Marketing, Business, or a related field preferred, with experience working with on-trade necessary.
- Significant professional experience with minimum 2 years in either brand management or brand activation of a consumer goods brand.
- A proven track record of developing and executing successful, large-scale campaigns.
- Deep understanding of on-trade buyer and consumer behaviour, retail dynamics, brand activation and the path to purchase.
- A passion for the FUNKIN brand and the hospitality industry.
- Developed leadership and project management skills.
- Advanced analytical skills, with experience using data to optimise strategies.
- Highly creative and innovative mindset.
We believe in creating a diverse and inclusive culture where your voice can be heard. We offer a competitive salary and benefits package which includes uncapped bonus linked to business performance, defined contribution pension, 34 days holiday, flexible holiday trading, healthcare cash plan, and ongoing professional development.
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
Apply now!
Marketing Manager - On Trade, FUNKIN Cocktails employer: AG Barr
Contact Detail:
AG Barr Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - On Trade, FUNKIN Cocktails
✨Tip Number 1
Network within the hospitality industry to build relationships with bartenders and on-trade professionals. Attend industry events, trade shows, and cocktail festivals to connect with potential advocates for the FUNKIN brand.
✨Tip Number 2
Stay updated on the latest trends in cocktails and the on-trade market. Follow relevant publications, blogs, and social media channels to gather insights that can help you demonstrate your expertise during interviews.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlight your experience in B2B marketing and how you've driven brand awareness and bartender engagement.
✨Tip Number 4
Familiarise yourself with AG Barr's portfolio, especially the FUNKIN range. Understanding their products and values will allow you to align your vision with theirs and show genuine passion for the brand during your discussions.
We think you need these skills to ace Marketing Manager - On Trade, FUNKIN Cocktails
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and on-trade marketing. Use specific examples that demonstrate your success in executing large-scale campaigns and your understanding of the hospitality industry.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the FUNKIN brand and the cocktail industry. Discuss how your skills align with the responsibilities outlined in the job description, particularly in strategic brand marketing and bartender advocacy.
Highlight Relevant Skills: Emphasise your analytical skills and project management experience. Mention any specific tools or methodologies you’ve used to track campaign performance and optimise strategies, as these are crucial for the role.
Showcase Your Creativity: Include examples of innovative marketing initiatives you've developed in the past. This could be through case studies or brief descriptions of successful campaigns that highlight your ability to think outside the box.
How to prepare for a job interview at AG Barr
✨Know Your Brand Inside Out
Before the interview, make sure you have a deep understanding of FUNKIN Cocktails and its product range. Familiarise yourself with their marketing strategies, recent campaigns, and how they position themselves in the on-trade market. This will show your genuine interest and help you answer questions more effectively.
✨Showcase Your Campaign Successes
Prepare to discuss specific examples of successful marketing campaigns you've led or contributed to in the past. Highlight your role, the strategies you implemented, and the measurable outcomes. This will demonstrate your capability in driving brand awareness and advocacy.
✨Understand the On-Trade Landscape
Brush up on current trends in the hospitality industry and on-trade marketing. Be ready to discuss how these trends can influence FUNKIN's marketing strategies. Showing that you are knowledgeable about the industry will set you apart from other candidates.
✨Emphasise Collaboration Skills
Since the role involves cross-functional collaboration, be prepared to talk about your experience working with different teams. Share examples of how you've successfully led projects involving various stakeholders, and how you ensure alignment with broader business objectives.
