Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead strategic brand marketing and hospitality campaigns for FUNKIN Cocktails.
- Company: Join AG Barr, a 150-year-old company known for iconic brands like IRN-BRU and FUNKIN.
- Benefits: Enjoy flexible working, uncapped bonuses, 34 days holiday, and discounts on products.
- Why this job: Be part of a vibrant culture that values diversity and community impact while driving brand growth.
- Qualifications: Degree in Marketing or Business with 2+ years in brand management or activation required.
- Other info: We encourage applicants who may not meet every requirement to apply!
The predicted salary is between 36000 - 60000 £ per year.
Location: London
Contract and working pattern: Permanent, Full Time, Hybrid (2 days at home)
Hiring Manager: Ash Birch-Ruffell
Are you ready to Be Your Best Barr None? Lets Grow!!! We are all about Being Your Best Barr None and having a career with real Moments that Matter! Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
What we’re looking for… As a Marketing Manager On Trade for FUNKIN Cocktails at AG Barr you will have the unique hybrid opportunity to lead the development and execution of strategic brand marketing as well as on-trade advocacy initiatives and hospitality campaigns that drive both brand awareness and bartender ambassadorship across the FUNKIN Cocktails range. Responsible for the brand planning process of the FUNKIN Professional portfolio as well as curating high-impact, insight-driven bartender initiatives that align with overall business objectives, you will bring your advanced expertise marketing brands within the on-premise channel, a deep understanding of B2B marketing, advocacy techniques and product path to consumer through the on trade.
Your responsibilities will include...
- Strategic Brand Marketing & Portfolio Management: Development and deployment of the FUNKIN Professional portfolio’s growth strategy across the UK and International markets including SKU prioritisation, visual identity and strategic market opportunities.
- Bartender Advocacy & Conversion: Identify strategies and event opportunities to enhance bartender advocacy as part of broader hospitality campaigns, including identifying regional in-bar ambassadors, industry conferences, awards and large-scale trade shows, driving conversion through impactful promotional campaigns.
- Industry Leadership & Trends: Working alongside the category team, be the expert voice in AG Barr on the latest hospitality trends, best practices, and innovations, integrating cutting-edge strategies to optimise campaign effectiveness.
- NPD Curation: Working alongside data and innovation teams, develop the NPD pipeline for FUNKIN using a balance of ‘big commercial bets’ and bartender equity driving NPD.
- Press/PR and Trade Hub: Responsible for the development of all product and campaign key visuals across on-trade advertising including the management of press programmes with agency PR partners and working with the AG Barr Digital team on the FUNKIN Trade Hub website strategy.
- Festival Consumer Awareness Programme: Working alongside Brand team colleagues, own the relationship with festival agencies and implementation of a tailored activation strategy across the FUNKIN range.
- Cross-Functional Collaboration & Leadership: Collaborate with senior leadership, Brand Activation, Commercial Controller, Sales, Category, Innovation, Digital Marketing and Retail partners to ensure brand marketing initiatives are aligned with broader business strategies and executed effectively.
- Program Optimisation & Performance Tracking: Lead the analysis and measurement of campaign performance, consumer and trade data, and market trends, adjusting strategies as needed to ensure that programs are driving measurable results and delivering maximum ROI.
- Budget and Resource Management: Manage and allocate the on-trade brand marketing budget effectively, ensuring resources are used efficiently to support key initiatives and drive growth across the FUNKIN portfolio.
What you’ll bring...
- Qualifications: Degree in Marketing, Business, or a related field preferred, with experience working with on-trade necessary. Significant professional experience with minimum 2 years in either brand management or brand activation of a consumer goods brand. A proven track record of developing and executing successful, large-scale campaigns that strengthen brand equity and consumer awareness.
- Skills & Competencies: Deep understanding of on-trade buyer and consumer behaviour, retail dynamics, brand activation and the path to purchase, with expertise in leveraging insights to curate brand campaigns and drive awareness. A passion for the FUNKIN brand and the hospitality industry, with a deep understanding of cocktail trends and on-trade landscape. Developed leadership and project management skills, with the ability to lead cross-functional teams and manage multiple complex projects simultaneously. Advanced analytical skills, with experience using data to optimise strategies, improve brand performance and deliver measurable business results. Highly creative and innovative mindset, capable of developing fresh, engaging, impactful marketing and activation initiatives.
What we offer… We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent. We look after our employees by offering a competitive salary and benefits package which includes; Uncapped bonus linked to business performance, Defined contribution Pension, 34 days holiday, Flexible holiday trading, Flexible cash pot to spend on benefits, Healthcare Cash Plan, Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc, Life assurance, Save as you earn scheme, Staff sales discount, Free AG Barr products throughout your working day and staff sales, Ongoing professional development and access to Learning and Development programmes and content.
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition. While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won’t meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for!
Apply now! Speculative CVs from agencies will not be accepted. Latest closing date for applications is 13th June 2025. Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!
Marketing Manager - On Trade, FUNKIN Cocktails employer: AG Barr
Contact Detail:
AG Barr Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - On Trade, FUNKIN Cocktails
✨Tip Number 1
Network within the hospitality industry to build relationships with bartenders and on-trade professionals. Attend industry events, trade shows, and conferences to connect with potential colleagues and gain insights into current trends.
✨Tip Number 2
Familiarise yourself with FUNKIN Cocktails' product range and their unique selling points. Understanding the brand's identity and how it fits into the market will help you articulate your vision for its growth during interviews.
✨Tip Number 3
Stay updated on the latest trends in the cocktail and hospitality sectors. Being knowledgeable about emerging flavours, consumer preferences, and innovative marketing strategies will demonstrate your passion and expertise in the field.
✨Tip Number 4
Prepare to discuss specific examples of successful campaigns you've led or contributed to in the past. Highlighting measurable results and your role in driving brand awareness will showcase your capability as a Marketing Manager.
We think you need these skills to ace Marketing Manager - On Trade, FUNKIN Cocktails
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and on-trade marketing. Use specific examples that demonstrate your success in executing large-scale campaigns and your understanding of the hospitality industry.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the FUNKIN brand and the cocktail industry. Discuss how your skills align with the responsibilities outlined in the job description, particularly your experience with bartender advocacy and campaign management.
Showcase Your Analytical Skills: Provide examples of how you've used data to optimise marketing strategies in previous roles. Highlight any specific metrics or results that demonstrate your ability to drive measurable business outcomes.
Demonstrate Leadership Experience: Include instances where you've led cross-functional teams or managed complex projects. This will show your capability to collaborate effectively with various departments, which is crucial for this role.
How to prepare for a job interview at AG Barr
✨Know Your Brand Inside Out
Before the interview, make sure you have a deep understanding of FUNKIN Cocktails and AG Barr's brand values. Familiarise yourself with their product range, recent campaigns, and industry trends. This will help you demonstrate your passion and knowledge during the conversation.
✨Showcase Your Campaign Successes
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlight your role, the strategies you implemented, and the measurable results achieved. This will showcase your ability to drive brand awareness and business growth.
✨Emphasise Your Networking Skills
Given the importance of bartender advocacy in this role, be ready to talk about your existing network within the hospitality industry. Share how you've built relationships and leveraged them for successful campaigns, as this will be crucial for the position.
✨Demonstrate Analytical Thinking
AG Barr values data-driven decision-making. Be prepared to discuss how you've used analytics to optimise marketing strategies in the past. Show that you can interpret data to improve campaign performance and deliver measurable results.
