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- Tasks: Drive growth in iconic bars and restaurants across North East and York.
- Company: Join AG Barr, a leading brand with 150 years of heritage.
- Benefits: Enjoy competitive salary, annual bonus, and flexible benefits.
- Other info: Diverse culture with opportunities for professional development and career growth.
- Why this job: Make an impact in the vibrant drinks industry with market-leading products.
- Qualifications: Experience in FMCG or strategic sales; passion for new business is key.
The predicted salary is between 40000 - 50000 £ per year.
Location: North East and York
Contract and working pattern: Field based, permanent
Reports To: National Account Manager
Ready to make your mark on the North East and York's On Trade scene? Join us and Be Your Best Barr None Lets Grow!!! We are all about Being Your Best Barr None and having a career with real Moments that Matter!
Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact. For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.
What we’re looking for…
- Help us take our portfolio to the next level across the North East and York's most iconic bars and restaurants.
- Represent market leading products from the FUNKIN Cocktails, Frobishers, Rubicon, Bundaberg and IrnBru range.
Commercial Growth & Strategy
- KPI Ownership: Responsible for hitting targets related to revenue, distribution, new business, and product availability.
- Joint Business Plans (JBPs): Developing mutual growth strategies with key customers to ensure both A.G. Barr and the client see a return on investment.
- New Business: Identifying and securing new stockists while negotiating commercial terms that protect profit margins.
Operational Execution & Forecasting
- Supply Chain & Forecasting: Managing the end-to-end flow of stock—from the factory to the warehouse, and ultimately to the store shelf—to ensure products are never out of stock.
- Activation: Executing promotional campaigns and seasonal "big bets," ensuring high visibility and "point of purchase" awareness (e.g., menu placements and displays).
Financial & Data Management
- Budget Oversight: Managing promotional and trade investment budgets to ensure all deals remain profitable for the company.
- Insight-Led Selling: Using category data and consumer insights to influence customers and optimise sales performance.
Relationship & Communication
- Stakeholder Management: Building long-term partnerships with buyers, marketing teams, and internal stakeholders.
- Reporting: Handling all administrative duties, internal communications, and account reviews to keep all parties aligned on business decisions.
What you’ll bring...
- Significant experience in FMCG or strategic sales, preferably Key Account Management.
- Direct experience within the UK/Local On-Trade drinks industry and cocktails is preferred but not essential (e.g. spirits, beer, wine, soft drinks).
- Demonstrable track record of meeting and exceeding challenging sales targets with a particular focus on New Business.
- Excellent IT skills (Google Suite, Excel, PowerPoint & Word).
- Able to learn new packages (Cognos, IRI/Kantar, Demantra).
- Comfortable working with sales data and managing budget.
- Highly Organised.
- Developed communication skills (especially remotely).
You will also demonstrate our AG Barr behaviours of Being Honest, Accountable, Connected and Brave.
What we offer…
- Competitive salary and benefits package which includes:
- Annual bonus linked to business and individual performance.
- Defined contribution Pension.
- 34 days holiday.
- Flexible holiday trading.
- Flexible cash pot to spend on benefits.
- Healthcare Cash Plan.
- Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc.
- Life assurance.
- Save as you earn scheme.
- Staff sales discount.
- Free AG Barr products throughout your working day and staff sales.
- Annual salary review.
- Ongoing professional development and access to Learning and Development programmes and content.
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition. While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for!
Closing date for applications is 15th April 2026. Speculative CVs from agencies will not be accepted. We’re building a team that reflects the diverse communities who drink our brands. If you're Brave, Honest, and ready to grow, we want to hear from you.
Regional Business Development Manager (On Trade) - North East, Leeds and York in Lincolnshire employer: AG Barr
Contact Detail:
AG Barr Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Business Development Manager (On Trade) - North East, Leeds and York in Lincolnshire
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local events, join relevant groups on social media, and don’t be shy to reach out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show up prepared! When you land that interview, do your homework on AG Barr and its products. Be ready to discuss how your experience aligns with their goals, especially in the On Trade sector. Confidence is key, so practice your pitch!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit for the team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll find all the latest opportunities there, so keep checking back for new roles that match your skills!
We think you need these skills to ace Regional Business Development Manager (On Trade) - North East, Leeds and York in Lincolnshire
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Regional Business Development Manager. Highlight your experience in FMCG and any relevant achievements that show you can hit those sales targets we care about.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the On Trade scene and how your skills align with our values at AG Barr. Be genuine and let your personality come through!
Showcase Your Data Skills: Since we love insight-led selling, don’t forget to mention your experience with data management and analysis. If you've used tools like Excel or Cognos, give us the details on how you’ve leveraged them to drive results.
Apply Through Our Website: We want to make this process as smooth as possible for you, so be sure to apply through our careers platform. It’s the best way to ensure your application gets into the right hands!
How to prepare for a job interview at AG Barr
✨Know Your Brands
Before the interview, dive deep into AG Barr's portfolio. Familiarise yourself with their key products like IRN-BRU and FUNKIN Cocktails. Being able to discuss these brands and their market positioning will show your genuine interest and help you stand out.
✨Showcase Your Sales Success
Prepare specific examples of how you've met or exceeded sales targets in previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your answers. This will demonstrate your ability to drive commercial growth, which is crucial for the Regional Business Development Manager role.
✨Understand the On-Trade Landscape
Brush up on the current trends in the On Trade drinks industry, especially in the North East and York. Be ready to discuss how you can leverage these trends to secure new stockists and enhance product visibility in bars and restaurants.
✨Build Rapport with Interviewers
During the interview, focus on building a connection with your interviewers. Ask insightful questions about their experiences at AG Barr and share your thoughts on the company's values. This will not only show your enthusiasm but also align you with their culture of being Honest, Accountable, Connected, and Brave.