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- Tasks: Drive digital strategies to boost brand presence and DTC sales.
- Company: Join AG Barr, a leading brand with a commitment to diversity and community.
- Benefits: Enjoy competitive salary, flexible holidays, and ongoing professional development.
- Why this job: Be part of a dynamic team shaping the future of iconic brands.
- Qualifications: Experience in digital marketing, SEO, and CRM systems is essential.
- Other info: Great career growth opportunities in a supportive and inclusive environment.
The predicted salary is between 30000 - 42000 £ per year.
Location: Any of our UK HUBS
Are you ready to Be Your Best Barr None? Lets Grow!!! We are all about Being Your Best Barr None and having a career with real Moments that Matter! Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact. For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.
What we’re looking for… A highly motivated and talented Digital & E-commerce Exec within our Digital Marketing team. As the Digital & E-commerce Exec you will be responsible for all aspects of executing digital strategies to enhance brand presence and grow DTC sales for AGB brands, with a focus on our website execution and path to purchase or engagement. You will work closely with cross-functional teams and external agencies to ensure the websites and CRM deliver an exceptional user experience and drive customer engagement and loyalty.
Your responsibilities will include:
- Development and implementation of the website, e-comm and CRM strategy
- Own website management and maintenance from both content and technical requirements, ensuring they are accurate and in line with brand plans & positioning whilst optimising technically, including SEO, AEO and UX.
- Maintain Shopify brand websites performance and deliver learnings to drive continuous improvement initiatives to collect 1P data
- Support the Klaviyo CRM systems, including data management, segmentation, and targeted campaigns
- Analyse and report on website and CRM performance, providing actionable insights
- Support internal teams and work with agencies to develop and implement the digital roadmap, capturing all e-commerce touchpoints on assigned brands.
- Implement & maximise strategies to increase conversion, CTR and D2C revenues dependent on brand strategy.
- Working with agencies to develop and implement eCRM (campaign and automated flows) and SEO/Paid Search campaigns to propel growth for both new and returning customers.
- Manage relationships with fulfillment partners to ensure consumer satisfaction, reporting and stock management.
- Identify, share and champion digital trends and opportunities - being a digital champion within the business and driving best in class execution.
- Support on budget management through accurate cost forecasting and PO support.
What you’ll bring:
- Proven experience managing multiple websites content and CRM systems, with experience in SEO, AEO, PPC, content marketing, and social media and proven experience in managing multiple websites and CRM campaigns.
- Experience in the creation of email content plans and campaign execution
- Understanding of data protection principles
- Good analytical skills and ability to interpret data to drive decision-making
- Experience in content management systems (CMS) and CRM platforms
- Experience with data analysis and segmentation
- Proficiency with digital marketing tools (Google Ads, Analytics, social media platforms, email marketing software).
- Good project management and organisational skills
- Experience in managing agencies to ensure deliverables and projects are on time to a high standard.
What we offer:
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent. We look after our employees by offering a competitive salary and benefits package which includes:
- Uncapped bonus linked to business performance
- Defined contribution Pension
- Up to 34 days holiday (depending on shift pattern)
- Flexible holiday trading
- Flexible cash pot to spend on benefits
- Healthcare Cash Plan
- Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
- Life assurance
- Save as you earn scheme
- Staff sales discount
- Free AG Barr products throughout your working day and staff sales
- Annual salary review
- Ongoing professional development and access to Learning and Development programmes and content
- And much more!
To find out more about what it is like to work for AG Barr, please visit our careers platform here. We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won’t meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for! Apply now!
Speculative CVs from agencies will not be accepted. Latest closing date for applications is Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!
Digital & E-Commerce Marketing Executive in Horwich employer: AG Barr
Contact Detail:
AG Barr Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital & E-Commerce Marketing Executive in Horwich
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your digital marketing projects and successes. This is a great way to demonstrate your expertise and make a lasting impression on hiring managers.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their brands, and come armed with questions that show your interest in their digital strategies. This will help you stand out as a candidate who’s genuinely excited about the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and being part of the AG Barr family.
We think you need these skills to ace Digital & E-Commerce Marketing Executive in Horwich
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for digital marketing and e-commerce shine through. We want to see that you’re genuinely excited about the role and our brands!
Tailor Your CV: Make sure to customise your CV to highlight relevant experience in managing websites and CRM systems. We love seeing how your skills align with what we’re looking for, so don’t hold back!
Be Data-Driven: Since this role involves a lot of analysis, include examples of how you've used data to drive decisions in your previous roles. We appreciate candidates who can interpret data and provide actionable insights.
Apply Through Our Website: We encourage you to apply directly through our careers platform. It’s the best way for us to receive your application and ensures you’re considered for the role. Don’t miss out!
How to prepare for a job interview at AG Barr
✨Know Your Brands
Before the interview, dive deep into AG Barr's portfolio. Familiarise yourself with their key brands like IRN-BRU and RUBICON. Understanding their unique selling points and recent marketing campaigns will show your genuine interest and help you connect your skills to their needs.
✨Showcase Your Digital Skills
Be ready to discuss your experience with digital marketing tools, especially those mentioned in the job description like Google Ads and Klaviyo. Prepare specific examples of how you've used these tools to drive engagement or improve website performance, as this will demonstrate your hands-on expertise.
✨Prepare for Data Discussions
Since the role involves analysing website and CRM performance, brush up on your analytical skills. Be prepared to discuss how you've interpreted data in past roles to make informed decisions. Bring examples of reports you've created or insights you've derived from data analysis.
✨Emphasise Team Collaboration
This position requires working closely with cross-functional teams and external agencies. Think of examples where you've successfully collaborated with others to achieve a common goal. Highlight your project management skills and how you ensure timely delivery of high-quality work.