At a Glance
- Tasks: Drive product distribution and develop partnerships in the vibrant On Trade sector.
- Company: Join AG Barr, a leading name in the drinks industry with a focus on innovation.
- Benefits: Enjoy 34 days holiday, flexible benefits, and an annual bonus linked to performance.
- Other info: Flexible working options and ongoing professional development opportunities await you.
- Why this job: Make a real impact in the drinks industry while enjoying a dynamic work environment.
- Qualifications: Experience in FMCG sales and strong communication skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
As our On Trade RBDM you will be responsible for driving new and developing existing distribution of products from the AG Barr portfolio in Key Regional and multi‑Site Operating accounts within an assigned territory (regional pub groups, premium bar operators, restaurant groups and hotel chains). The scope of the position covers day‑to‑day execution of national agreed plans overlaid with local activity mutually agreed to deliver objectives within agreed budgets.
Responsibilities
- Own KPIs: hitting targets related to revenue, distribution, new business and product availability.
- Develop joint business growth strategies with key customers (JBPs) to ensure a return on investment for A.G. Barr and the client.
- Identify and secure new stockists while negotiating commercial terms that protect profit margins.
- Manage supply chain and forecasting: oversee the end‑to‑end flow of stock from factory to warehouse to store shelf, ensuring products are never out of stock.
- Activate promotional campaigns and seasonal "big bets," ensuring high visibility and point‑of‑purchase awareness (e.g., menu placements and displays).
- Oversee budgets for promotional and trade investment, maintaining profitability for the company.
- Build long‑term partnerships with buyers, marketing teams and internal stakeholders.
- Report on all administrative duties, internal communications and account reviews to keep all parties aligned on business decisions.
- Use insight‑led selling: apply category data and consumer insights to influence customers and optimise sales performance.
Qualifications
- Significant experience in FMCG or strategic sales, preferably key account management.
- Direct experience within the UK/Local On‑Trade drinks industry and cocktails is preferred but not essential.
- Demonstrable track record of meeting and exceeding challenging sales targets with a focus on new business.
- Excellent IT skills (Google Suite, Excel, PowerPoint & Word) and ability to learn new packages (Cognos, IRI/Kantar, Demantra).
- Comfortable working with sales data and managing budgets.
- Highly organized and with developed communication skills (especially when working remotely).
- Demonstrate AG Barr behaviours: being honest, accountable, connected and brave.
Benefits
- Annual bonus linked to business and individual performance.
- Defined contribution pension.
- 34 days holiday.
- Flexible holiday trading.
- Flexible cash pot to spend on benefits.
- Healthcare cash plan.
- Flexible benefits (e.g., discounts & cashbacks, gym memberships, technology purchases).
- Life assurance.
- Save as you earn scheme.
- Staff sales discount.
- Free AG Barr products throughout the working day and staff sales.
- Annual salary review.
- Ongoing professional development and access to learning and development programmes and content.
We are an equal opportunities employer and are happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
Remote Regional Business Development Manager (On Trade) - North East, Leeds and York in Guildford employer: AG Barr
A.G. Barr is an exceptional employer, offering a dynamic work culture that prioritises employee growth and development. With a strong focus on collaboration and innovation, our Remote Regional Business Development Manager role provides the opportunity to drive impactful business strategies while enjoying a comprehensive benefits package, including flexible working arrangements, generous holiday allowances, and ongoing professional development. Join us in Leeds and York, where you can thrive in a supportive environment that values honesty, accountability, and connection.
StudySmarter Expert Advice🤫
We think this is how you could land Remote Regional Business Development Manager (On Trade) - North East, Leeds and York in Guildford
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Remote Regional Business Development Manager (On Trade) - North East, Leeds and York at AG Barr, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including AG Barr. Tailor your message to explain why you’re drawn to them and how you can contribute as a Remote Regional Business Development Manager (On Trade) - North East, Leeds and York. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Remote Regional Business Development Manager (On Trade) - North East, Leeds and York in Guildford
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for AG Barr:When writing your cover letter, make sure to tailor your message specifically for AG Barr. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at AG Barr
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show AG Barr that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show AG Barr that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with AG Barr’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
