Remote Business Development Representative - Merseyside in England

As a Business Development Representative, you will be sitting within the National Field Sales Team and supporting our Symbols & Independents (S&I) business. The role requires responsibility for supporting and delivering market share growth across a defined portfolio of stores regardless of their Route To Market (RTM). Focusing mainly on driving AG Barr core brand distribution and visibility within impulse outlets within a given territory to achieve model store status. The job holder will ensure the visibility of AG Barr brands is maximised through the placement of campaign and brand point of sale (POS), with a particular focus on supporting our ongoing energy portfolio distribution plan where this role will be viewed as key. The job holder will form part of a broader territory team and will demonstrate strong teamwork skills and the ability to input into a broader team.

Job Responsibilities

• Health Safety & Wellbeing – adopt a Safety First mindset and comply with all required H&S standards associated with this role (e.g., following agreed Safe Systems of work, Pristine Principles, Site Risk Assessments).
• Driving distribution of AG Barr Focus lines – ensuring specific stores are stocking our must‑stock lines and showcasing new product development.
• Embedding our energy portfolio and Focus 5 Brands – drive improved rate of sale and distribution on key energy and 500ml packs regardless of Route To Market.
• Sales KPI delivery – including but not exclusive to market share growth, scorecard improvement, new accounts opened, display, point of sale placement, availability, etc.
• Brand Plan Activation / In‑Store Activation – sell and communicate brand plans at a local level, educate retailers and ensure the key business messages are relayed effectively and associated KPIs are achieved for tactical activation and new products.
• Relationship building – ability to work cross‑functionally; participate in targeted tactical activity drives as briefed by your Field Sales Manager such as new product launches and Christmas merchandising.
• Demonstrating market share growth in defined territory through scorecard improvement.
• Presenting brands via a prepared presentation and securing a commitment to purchase, educating the retailer on the soft drink category and supporting any re‑merchandising required.
• Completing admin as and when required (e.g., order sheets or any call reports).
• Build brand awareness through excellent execution at the point of purchase.
• Build distribution that matches our brand portfolio to the customer type regardless of route to market.
• Improving the distribution of key brands in line with the company marketing plan.

Key Qualifications

• Full driving licence essential.
• Strong communication skills.
• Ability to work in a team and good personal leadership.
• Self‑motivated with the ability to work unsupervised.
• A good standard of presentation skills.
• Ability to communicate internally using account performance data and demonstrate strong in‑store execution.
• Fluent in English.
• Flexibility to attend monthly team meetings that may require overnights.

Benefits

• We offer a competitive salary and benefits package.
• Up to 33 days holiday (depending on shift pattern).
• Flexible holiday trading.
• Living Wage Employer.
• Healthcare Cash Plan.
• Peppy Health.
• Flexible benefits (discounts & cashbacks, gym memberships, technology purchases, etc.).
• Life assurance.
• Save as you earn scheme.
• Staff sales discount.
• Free AG Barr products throughout your working day.
• Pension.
• Annual salary review.
• Ongoing professional development.

Equal Opportunity

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.