Job Title: Digital & E-Commerce Marketing Executive
Location: Any of our UK HUBS
Are you ready to Be Your Best Barr None?
Lets Grow!!!
We are all about Being Your Best Barr None and having a career with real Moments that Matter!
Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.
At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste.
We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.
There\'s never been a better time to join us!
What we’re looking for…
A highly motivated and talented Digital & E-commerce Exec within our Digital Marketing team. As the Digital & E-commerce Exec you will be responsible for all aspects of executing digital strategies to enhance brand presence and grow DTC sales for AGB brands, with a focus on our website execution and path to purchase or engagement.
You will work closely with cross-functional teams and external agencies to ensure the websites and CRM deliver an exceptional user experience and drive customer engagement and loyalty.
Your responsibilities will include...
- Development and implementation of the website, e-comm and CRM strategy
- Own website management and maintenance from both content and technical requirements, ensuring they are accurate and in line with brand plans & positioning whilst optimising technically, including SEO, AEO and UX.
- Maintain Shopify brand websites performance and deliver learnings to drive continuous improvement initiatives to collect 1P data
- Support the Klaviyo CRM systems, including data management, segmentation, and targeted campaigns
- Analyse and report on website and CRM performance, providing actionable insights
- Support internal teams and work with agencies to develop and implement the digital roadmap, capturing all e-commerce touchpoints on assigned brands.
- Implement & maximise strategies to increase conversion, CTR and D2C revenues dependent on brand strategy.
- Working with agencies to develop and implement eCRM (campaign and automated flows) and SEO/Paid Search campaigns to propel growth for both new and returning customers.
- Manage relationships with fulfillment partners to ensure consumer satisfaction, reporting and stock management.
- Identify, share and champion digital trends and opportunities - being a digital champion within the business and driving best in class execution.
- Support on budget management through accurate cost forecasting and PO support.
What you’ll bring...
- Proven experience managing multiple websites content and CRM systems, with experience in SEO, AEO, PPC, content marketing, and social media and proven experience in managing multiple websites and CRM campaigns.
- Experience in the creation of email content plans and campaign execution
- Understanding of data protection principles
- Good analytical skills and ability to interpret data to drive decision-making
- Experience in content management systems (CMS) and CRM platforms
- Experience with data analysis and segmentation
- Proficiency with digital marketing tools (Google Ads, Analytics, social media platforms, email marketing software).
- Good project management and organisational skills
- Experience in managing agencies to ensure deliverables and projects are on time to a high standard.
What we offer…
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.
We look after our employees by offering a competitive salary and benefits package which includes;
- Uncapped bonus linked to business performance
- Defined contribution Pension
- Up to 34 days holiday (depending on shift pattern)
- Flexible holiday trading
- Flexible cash pot to spend on benefits
- Healthcare Cash Plan
- Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
- Life assurance
- Save as you earn scheme
- Staff sales discount
- Free AG Barr products throughout your working day and staff sales
- Annual salary review
- Ongoing professional development and access to Learning and Development programmes and content
And much more!
To find out more about what it is like to work for AG Barr, please visit our careers platform here.
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won\'t meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for! Apply now!
Speculative CVs from agencies will not be accepted.
Latest closing date for applications is
Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!
#IND1
StudySmarter Expert Advice🤫
We think this is how you could land Digital & E-Commerce Marketing Executive in Cumbernauld
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like AG Barr are looking for when hiring for a Digital & E-Commerce Marketing Executive.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to AG Barr for the Digital & E-Commerce Marketing Executive, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at AG Barr as a Digital & E-Commerce Marketing Executive, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out AG Barr’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Digital & E-Commerce Marketing Executive.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at AG Barr, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with AG Barr's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at AG Barr. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at AG Barr
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that AG Barr uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at AG Barr. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
