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For Companies At a Glance
- Tasks: Drive brand visibility and market share growth in local stores.
- Company: Join AG Barr, a leading UK beverage company with iconic brands like IRN-BRU.
- Benefits: Enjoy flexible holidays, healthcare plans, discounts, and free products.
- Why this job: Be part of a dynamic team making a real impact in the beverage industry.
- Qualifications: Full driving licence and strong communication skills required.
- Other info: Open to applicants who may not meet every requirement; growth opportunities available.
The predicted salary is between 30000 - 42000 £ per year.
Overview
Job Title: Business Development Representative
Location: Peterborough
Contract: Permanent, 37.5 hours, Field Based
Are you ready to Be Your Best Barr None?
Lets Grow!!!
We are all about Being Your Best Barr None and having a career with real Moments that Matter!
Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.
At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste. We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.
There’s never been a better time to join us!
What we’re looking for
As a Business Development Representative, you will be sitting within the National Field Sales Team and supporting our Symbols & Independents (S&I) business. The role requires the jobholder to take responsibility for supporting and delivering market share growth across a defined portfolio of stores regardless of their Route To Market (RTM).
Focusing mainly on driving AG Barr core brand distribution and visibility within Impulse outlets within a given territory to achieve ‘model store’ status. The job holder will ensure the visibility of AG Barr brands is maximised through the placement of campaign and brand Point Of Sale (POS), with a particular focus on supporting our ongoing energy portfolio distribution plan where this role will be viewed as key.
The job holder will form part of a broader territory team and as such will demonstrate strong teamwork skills and the ability to input into a broader team.
Responsibilities
Your responsibilities will include…
- Health Safety & Wellbeing – adopt a “Safety First” mindset and comply with all required H&S standards associated with this role. For example following agreed Safe Systems of work, Pristine Principles, Site Risk Assessments etc
- Driving distribution – of AG Barr Focus lines – ensuring specific stores are stocking our “must stock” lines & showcasing new product development.
- Embedding our energy portfolio and Focus 5 Brands – Drive improved rate of sale and distribution on key energy and 500ml packs regardless of Route To Market
- Sales KPI delivery – including but not exclusive to; market share growth, scorecard improvement, new accounts opened, display, point of sale placement, availability, etc
- Brand Plan Activation/In-Store Activation – Selling and communicating brand plans at a local level, educating retailers and ensuring the key business messages are relayed effectively and any associated KPIs are achieved e.g. for tactical activation and new products.
- Relationship Building – Ability to work cross-functionally – Participate in targeted tactical activity drives as briefed by your Field Sales Manager such as new product launches and Christmas merchandising.
- Demonstrating market share growth in defined territory through scorecard improvement
- Presenting brands via a prepared presentation and securing a commitment to purchase, educating the retailer on the Soft Drink category and where necessary support with any remerchandising required.
- Completing admin as and when required e.g. order sheets or any call reports
- Build brand awareness through excellent execution at the point of purchase
- Build distribution that matches our brand portfolio to the customer type regardless of route to market
- Improving the distribution of key brands in line with the company marketing plan
What you’ll bring
The successful candidate will have;
- Full driving licence essential
- Strong communication skills
- Ability to work in a team and good personal leadership
- Self Motivated with the ability to work unsupervised
- A good standard of presentation skills
- Ability to communicate internally using account performance data and able to demonstrate strong in-store execution
- Fluent in English
- Flexibility to attend monthly team meetings that may require overnights
What we offer
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.
We look after our employees by offering a competitive salary and benefits package which includes;
- Up to 34 days holiday (depending on shift pattern)
- Flexible holiday trading
- Living Wage Employer
- Healthcare Cash Plan
- Peppy Health
- Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
- Life assurance
- Save as you earn scheme
- Staff sales discount
- Free AG Barr products throughout your working day
- Pension
- Annual salary review
- Ongoing professional development
And much more!
To find out more about what it is like to work for AG Barr, please visit our careers platform here
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won\’t meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application – you may be just what we are looking for! Apply now!
Speculative CVs from agencies will not be accepted.
Latest closing date for applications is 18th September
Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!
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Business Development Representative - Peterborough employer: AG Barr
Contact Detail:
AG Barr Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Representative - Peterborough
✨Tip Number 1
Familiarise yourself with AG Barr's product portfolio, especially their core brands like IRN-BRU and RUBICON. Understanding the unique selling points of these products will help you communicate effectively with retailers and demonstrate your knowledge during interviews.
✨Tip Number 2
Network with current or former employees of AG Barr on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Business Development Representative role.
✨Tip Number 3
Prepare to discuss your experience with sales KPIs and how you've successfully driven market share growth in previous roles. Be ready to share specific examples that highlight your ability to meet targets and build relationships with clients.
✨Tip Number 4
Showcase your teamwork skills by preparing examples of how you've collaborated with others to achieve common goals. Since this role involves working within a territory team, demonstrating your ability to contribute positively to a group dynamic will be crucial.
We think you need these skills to ace Business Development Representative - Peterborough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the Business Development Representative role. Focus on your achievements in sales, relationship building, and any experience with brand activation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for AG Barr's brands and your understanding of the market. Mention specific examples of how you can contribute to their goals, particularly in driving distribution and visibility.
Highlight Teamwork Skills: Since the role requires strong teamwork, emphasise your ability to work collaboratively. Provide examples of past experiences where you successfully worked within a team to achieve common goals.
Showcase Communication Skills: Demonstrate your strong communication skills in both your CV and cover letter. Use clear and concise language, and consider including examples of how you've effectively communicated with clients or stakeholders in previous roles.
How to prepare for a job interview at AG Barr
✨Research AG Barr's Brands
Before your interview, take some time to familiarise yourself with AG Barr's product range, especially their core brands like IRN-BRU and RUBICON. Understanding their market position and recent campaigns will help you demonstrate genuine interest and knowledge during the conversation.
✨Showcase Your Sales Skills
Prepare to discuss specific examples of how you've driven sales or improved market share in previous roles. Use metrics to quantify your achievements, as this will illustrate your capability to meet the sales KPIs outlined in the job description.
✨Emphasise Teamwork and Communication
Since the role involves working within a territory team, be ready to share experiences that highlight your teamwork and communication skills. Discuss how you've collaborated with others to achieve common goals, particularly in a sales context.
✨Prepare for Scenario Questions
Anticipate scenario-based questions that may assess your problem-solving abilities and decision-making skills. Think about how you would handle challenges related to brand visibility or distribution, and be prepared to articulate your thought process clearly.
