At a Glance
- Tasks: Drive sales and build relationships with retailers in Birmingham West.
- Company: Join AG Barr, a leading UK soft drinks brand with iconic products.
- Benefits: Competitive salary, career growth, and a chance to work independently.
- Other info: Flexible working with opportunities for personal development and teamwork.
- Why this job: Be the face of beloved brands and make a real impact in the retail sector.
- Qualifications: Customer-focused mindset and excellent communication skills required.
The predicted salary is between 20800 - 22680 £ per year.
Location: Field based - Birmingham West (Birmingham, Black Country & North Worcestershire)
Contract and working pattern: Permanent, 37.5 hours per week
Base salary: £24,800 - £27,000 with pay increase expected 1st April 2026
AG Barr is a leading UK soft drinks business, home to iconic brands like IRN-BRU, Rubicon, Boost, and FUNKIN. For over 150 years, we have been building great brands and championing a responsible business that values diversity, community, and minimising environmental impact.
We are seeking an ambitious and results-driven Business Development Representative (BDR) to become the face of our brands across a dedicated territory. This field sales role is essential for driving our growth within the crucial Symbols & Independents (S&I) retail sector. As part of a collaborative territory team, your ability to work together to achieve shared goals will be crucial to our collective success.
What we’re looking for…
- Sales & Growth Execution
- Proactive Distribution: Determined pursuit of distribution and availability of the AG Barr core brand range, educating retailers on our Hero, Core, and More brands to increase sales.
- Target Delivery: Consistently achieve sales KPIs, including market share growth, display placement, availability, and overall scorecard improvement, using data to track performance and demonstrate growth.
- Energy Focus: Play a vital, frontline role in delivering our ongoing Energy Portfolio distribution plan, capitalising on this high-growth sector.
- Category Expertise & Partnership
- Build Lasting Relationships: Be a personable and relatable partner, building rapport quickly to secure commitment from customers and present our brands with confidence.
- Trusted Advisor: Use your market insight to educate retailers, offering support with re-merchandising to maximise sales for both the retailer and AG Barr.
- Execution with Excellence: Sell and communicate brand plans with an exceptional eye for detail, ensuring our brands are perfectly represented at the point of purchase through impactful Point of Sale (POS) materials.
- Field Operations & Collaboration
- Flawless Organisation: Maintain excellent time management, effective route planning, and meet call targets to maximise your day and ensure you have all POS materials organised for each visit.
- Team Collaboration: Operate as a key part of a broader territory team, demonstrating a collaborative spirit to achieve shared goals and share market intelligence.
What you’ll bring...
- Proactive Initiative & Self-Motivation: You are a self-starter who actively seeks out opportunities, follows up without prompting, and thrives working unsupervised to exceed targets.
- Resilience and Confidence: You bounce back quickly from rejection and communicate with conviction that comes from a genuine belief in our products and your own ability.
- Exceptional Communication & Relatability: You are clear, concise, and responsive, building rapport quickly and making every customer feel heard and understood.
- Learning Agility: You are curious, coachable, and quick to grasp new product information and market trends, allowing you to adapt your strategy based on feedback and results.
- Deep Customer Insight: You are skilled at understanding the customer base, their pain points, and the retailer landscape to tailor your approach and build powerful partnerships.
Essential Requirements:
- Must hold a full, valid UK driving license.
- Excellent written and verbal communication skills are essential for this customer-facing role.
- Flexibility to attend occasional monthly team meetings, which may require overnight stays.
If you thrive on independence, love being on the road, and have a passion for driving sales in the competitive world of convenience retail, apply now!
Business Development Representative - Birmingham West (Hiring Immediately) employer: AG Barr
AG Barr is an exceptional employer that champions a culture of collaboration and growth, making it an ideal place for ambitious individuals to thrive. With a commitment to diversity and community, employees benefit from a supportive work environment, competitive salary, and opportunities for professional development within the dynamic field of sales. Located in Birmingham West, this role offers the chance to represent iconic brands while enjoying the flexibility of a field-based position, ensuring a rewarding and meaningful career path.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Representative - Birmingham West (Hiring Immediately)
✨Leverage Local Networking Events
Get yourself to local meetups and networking events in the sales and business development world. Connecting with fellow sales enthusiasts can lead to potential leads for part-time roles—plus, you’ll get to showcase your passion right off the bat!
✨Showcase Your Expertise on Social Media
Don’t underestimate the power of platforms like LinkedIn to demonstrate your knowledge in sales. Post articles, share insights, or engage with industry-related content. This visibility can catch the eye of companies like AG Barr looking to hire part-time talent.
✨Utilise Job Boards Specific to Sales
Make sure you're scouring job boards that are known for sales positions, like SalesGravy or We Work Remotely. These platforms often list part-time opportunities that aren’t found elsewhere—so keep your eyes peeled!
✨Direct Outreach to Companies
Don’t wait for the listings to come to you—reach out directly to businesses that excite you, like AG Barr. Send them a friendly message expressing your interest in part-time opportunities, demonstrating that you’re proactive and eager to join their team.
We think you need these skills to ace Business Development Representative - Birmingham West (Hiring Immediately)
Some tips for your application 🫡
Show Off Your Sales Skills:For a role in sales and business development, we want to see your knack for hitting targets and closing deals. Highlight any previous experience in sales, whether it’s a part-time gig or a student project. Share specific achievements, such as exceeding sales goals or engaging with clients. This is your chance to shine!
Make Your CV Customer-Focused:Your CV should speak volumes about your ability to connect with customers and build relationships. Include any relevant experience in sales strategies, customer account management, or even retail positions. Put those soft skills front and centre; we love to see great communication and negotiation skills that can make a difference in our team!
Tailor Your Cover Letter:When writing your cover letter, we want to feel your passion for sales! Share why you're excited about the part-time opportunity at AG Barr and how you can contribute to our growth. Don’t forget to mention what you aim to learn while working with us – it’ll show your eagerness to grow and make a splash in the sales world!
References Matter!:Don’t forget to gather solid references who can vouch for your sales abilities. This can be from a previous employer or a mentor in a related field. Including these will seriously add weight to your application, showing us that others believe in your potential just as much as you do. Let’s make your application one to remember!
How to prepare for a job interview at AG Barr
✨Showcase Your People Skills
In sales and business development, it’s all about connecting with people. Be ready to discuss your experience in building relationships and closing deals. Bring examples of how you've successfully navigated tricky conversations or turned a 'no' into a 'yes' – this is your chance to shine!
✨Research AG Barr’s Products and Customers
Dig deep into what AG Barr sells and who their customers are. Show them you’re genuinely interested! Be prepared to discuss how your skills and experiences can help improve their current strategies or solve problems they’re facing. Tailor your insights to reflect their market position.
✨Prepare for Role-Playing Scenarios
Interviewers for part-time sales roles often like to throw in some role-playing to see how you handle real-life sales scenarios. Practice by simulating a pitch for AG Barr’s product or service, or prepare for objections you might encounter. It’ll help you think on your feet and show off your sales prowess!
✨Flexibility and Availability is Key
In a part-time role, your availability can be a big factor. Be clear about your schedule during the interview, and express your enthusiasm for flexible shifts. Demonstrating that you can adapt and commit to their needs will position you as a reliable candidate that they can count on!
