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- Tasks: Drive sales and build relationships with retailers in the Bristol/Bath area.
- Company: Join AG Barr, a leading UK soft drinks brand with a rich history.
- Benefits: Enjoy a competitive salary, bonuses, company car, and flexible benefits.
- Why this job: Be the face of iconic brands and make a real impact in the retail sector.
- Qualifications: Customer-focused mindset and excellent communication skills are essential.
- Other info: Flexible working environment with opportunities for personal and professional growth.
The predicted salary is between 26228 - 27800 £ per year.
Location: Field based - Bristol / Bath
Contract and working pattern: Permanent, 37.5 hours per week
Base salary: £26,228 to £27,800
AG Barr is a leading UK soft drinks business, home to iconic brands like IRN-BRU, Rubicon, Boost, and FUNKIN. For over 150 years, we have been building great brands and championing a responsible business that values diversity, community, and minimising environmental impact.
We are seeking an ambitious and results-driven Business Development Representative (BDR) to become the face of our brands across a dedicated territory. This field sales role is essential for driving our growth within the crucial Symbols & Independents (S&I) retail sector. As part of a collaborative territory team, your ability to work together to achieve shared goals will be crucial to our collective success.
What we’re looking for...
As a BDR, you will be a key player in the National Field Sales Team, taking direct responsibility for supporting and growing our presence within a defined portfolio of Impulse outlets. Your work will be guided by our principles: GAIN, RETAIN, MAXIMISE.
- Sales & Growth Execution
- Proactive Distribution: Determined pursuit of distribution and availability of the AG Barr core brand range, educating retailers on our Hero, Core, and More brands to increase sales.
- Target Delivery: Consistently achieve sales KPIs, including market share growth, display placement, availability, and overall scorecard improvement, using data to track performance and demonstrate growth.
- Energy Focus: Play a vital, frontline role in delivering our ongoing Energy Portfolio distribution plan, capitalising on this high-growth sector.
- Build Lasting Relationships: Be a personable and relatable partner, building rapport quickly to secure commitment from customers and present our brands with confidence.
- Trusted Advisor: Use your market insight to educate retailers, offering support with re-merchandising to maximise sales for both the retailer and AG Barr.
- Execution with Excellence: Sell and communicate brand plans with an exceptional eye for detail, ensuring our brands are perfectly represented at the point of purchase through impactful Point of Sale (POS) materials.
- Flawless Organisation: Maintain excellent time management, effective route planning, and meet call targets to maximise your day and ensure you have all POS materials organised for each visit.
- Team Collaboration: Operate as a key part of a broader territory team, demonstrating a collaborative spirit to achieve shared goals and share market intelligence.
What you’ll bring...
We know that top Business Development talent comes from every background—from hospitality and retail to sales and customer support. We are looking for the mindset and capability, not just the job title. If you have experience excelling in a customer-focused role and recognise yourself in the winning traits below, you already possess the DNA we need to succeed.
- Proactive Initiative & Self-Motivation: You are a self-starter who actively seeks out opportunities, follows up without prompting, and thrives working unsupervised to exceed targets.
- Resilience and Confidence: You bounce back quickly from rejection and communicate with conviction that comes from a genuine belief in our products and your own ability.
- Exceptional Communication & Relatability: You are clear, concise, and responsive, building rapport quickly and making every customer feel heard and understood.
- Learning Agility: You are curious, coachable, and quick to grasp new product information and market trends, allowing you to adapt your strategy based on feedback and results.
- Deep Customer Insight: You are skilled at understanding the customer base, their pain points, and the retailer landscape to tailor your approach and build powerful partnerships.
Essential Requirements:
- Must hold a full, valid UK driving license.
- Excellent written and verbal communication skills are essential for this customer-facing role.
- Flexibility to attend occasional monthly team meetings, which may require overnight stays.
If you thrive on independence, love being on the road, and have a passion for driving sales in the competitive world of convenience retail, apply now!
What we offer...
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.
We look after our employees by offering a competitive salary and benefits package which includes:
- Competitive Salary reviewed annually
- Quarterly bonus linked to business performance
- Company Car to fulfil the needs of the job
- Defined contribution Pension
- 34 days holiday
- Flexible holiday trading
- Flexible cash pot to spend on benefits
- Healthcare Cash Plan
- Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
- Life assurance
- Save as you earn scheme
- Staff sales discount
- And much more!
To find out more about what it is like to work for AG Barr, please visit our careers platform here.
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
Speculative CVs from agencies will not be accepted.
Latest closing date for applications is 5th March 2026. Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!
Business Development Representative - Bristol / Bath employer: AG Barr
Contact Detail:
AG Barr Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Representative - Bristol / Bath
✨Tip Number 1
Get to know the company inside out! Research AG Barr's brands and values so you can chat confidently about how you can contribute. This shows you're genuinely interested and not just another applicant.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions and role-playing with a friend. Focus on showcasing your proactive initiative and resilience—traits that AG Barr values highly in their BDRs.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression and keep you top of mind for the hiring team.
We think you need these skills to ace Business Development Representative - Bristol / Bath
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Business Development Representative role. Highlight your customer-focused achievements and any relevant sales experience to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your personality and explain why you're passionate about joining AG Barr. Don’t forget to mention how you can contribute to our growth in the Symbols & Independents sector.
Showcase Your Communication Skills: Since this role requires exceptional communication, make sure your application is clear and concise. Use straightforward language and structure your thoughts well to demonstrate your ability to communicate effectively.
Apply Through Our Website: We encourage you to apply directly through our careers platform. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at AG Barr
✨Know Your Brands
Before the interview, make sure you’re familiar with AG Barr's iconic brands like IRN-BRU and Rubicon. Understand their market positioning and recent campaigns. This knowledge will help you demonstrate your enthusiasm and ability to represent the brand effectively.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you successfully achieved sales targets or built strong customer relationships. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easy for the interviewer to see your impact.
✨Demonstrate Team Spirit
Since collaboration is key in this role, be ready to discuss how you've worked as part of a team in previous positions. Highlight instances where you contributed to shared goals and how you communicated effectively with colleagues to drive results.
✨Ask Insightful Questions
Prepare thoughtful questions about the company culture, team dynamics, and growth opportunities within AG Barr. This shows your genuine interest in the role and helps you assess if the company aligns with your values and career aspirations.