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- Tasks: Drive brand growth for Funkin cocktails and manage exciting marketing projects.
- Company: Join AG Barr, a leading brand with a commitment to sustainability and community.
- Benefits: Enjoy competitive salary, flexible holidays, and ongoing professional development.
- Why this job: Be part of a vibrant team shaping the future of cocktail culture.
- Qualifications: Degree in Marketing or related field; 1-3 years in brand management preferred.
- Other info: Diverse and inclusive workplace with opportunities for personal growth.
The predicted salary is between 30000 - 40000 £ per year.
Location: London
Contract and working pattern: Are you ready to Be Your Best Barr None? Lets Grow!!! We are all about Being Your Best Barr None and having a career with real Moments that Matter! Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact. For 150 years AG Barr has been building great brands and is home to some of the nation's favourite flavours.
What we’re looking for…
We’re looking for an Assistant Brand Manager to be a key driver in the growth and development of our Funkin Professional Portfolio, focusing primarily on the on‑trade channel. Your responsibilities will include…
- Support the development and execution of brand and trade plans for the Professional Portfolio in the on‑trade.
- Manage specific projects, including creating artwork and solutions for the customer‑facing Trade Hub.
- Lead the project management of new packaging initiatives.
- Manage external design and social agencies to ensure timely project delivery and budget adherence.
- Drive awareness and adoption of our cocktail ingredient range within the on‑trade channel.
- Contribute to strategic brand planning by providing customer and consumer insights, market analysis, and external trend perspectives.
- Analyze consumer health and market share data at key periods to support the Brand category vision.
- Develop insights and analysis to build best‑in‑class category partnerships with customers.
- Support the development and implementation of integrated marketing campaigns (digital, social, traditional media) in the on‑trade to drive consumer engagement and brand affinity.
- Lead customer engagement initiatives, collaborating closely with our sales ambassadors.
- Collaborate with the social team on the new Funkin Professional Social channel.
- Champion brand values, sustainability, and act as a consumer advocate.
- Collaborate with Innovation and Brand teams on NPD/EPD, managing range extension NPD from concept through launch and packaging development.
- Ensure NPD minimizes waste to meet annual packaging targets.
- Support the timely monthly reporting of the marketing budget, including raising and tracking of PO’s.
What you’ll bring…
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
- Minimum 1‑3 years of experience in brand management, marketing, or trade marketing, supporting campaign delivery.
- Experience in the on‑trade/beverage industry is a plus.
- Demonstrated experience supporting the development and execution of marketing or brand initiatives.
- Analytical Skills: Analyse consumer insights, market trends, and sales data for strategic support.
- Project Support & Organisation: Assist in managing multiple projects and tasks.
- Communication & Collaboration: Excellent communication and interpersonal skills to work effectively with internal teams and external partners.
- Creativity & Brand Understanding: Contribute to brand storytelling and campaign ideation.
- Proactive & Adaptable: Learn quickly and adapt to changing priorities.
- Consumer & Market Awareness: Understand on‑trade consumer behaviour and market trends.
- Budget Awareness: Understand basic budget management, assist in tracking and reporting expenditures.
What we offer…
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent. We look after our employees by offering a competitive salary and benefits package which includes:
- Uncapped bonus linked to business performance.
- Defined contribution Pension.
- Up to 34 days holiday (depending on shift pattern).
- Flexible holiday trading.
- Flexible cash pot to spend on benefits.
- Healthcare Cash Plan.
- Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc.
- Life assurance.
- Save as you earn scheme.
- Staff sales discount.
- Free AG Barr products throughout your working day and staff sales.
- Annual salary review.
- Ongoing professional development and access to Learning and Development programmes and content.
And much more! To find out more about what it is like to work for AG Barr, please visit our careers platform here. We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition. While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won’t meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for! Apply now!
Speculative CVs from agencies will not be accepted. Latest closing date for applications is 8th April. Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!
Assistant Brand Manager Funkin Pro Cocktails employer: AG Barr
Contact Detail:
AG Barr Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Brand Manager Funkin Pro Cocktails
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to AG Barr. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show your passion for the brand! When you get the chance to speak with someone from AG Barr, make sure to express your enthusiasm for Funkin and its products. Let them know why you want to be part of their journey.
✨Tip Number 3
Prepare for the interview by knowing your stuff! Research the latest trends in the on-trade channel and come armed with ideas on how you could contribute to Funkin's growth. This will show you're proactive and ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at AG Barr. So, what are you waiting for? Get that application in!
We think you need these skills to ace Assistant Brand Manager Funkin Pro Cocktails
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the brand and the role shine through. We want to see that you’re genuinely excited about Funkin and the opportunity to contribute to its growth!
Tailor Your CV: Make sure your CV is tailored to highlight relevant experience in brand management or marketing. We love seeing how your skills align with what we’re looking for, so don’t hold back on showcasing your achievements!
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured applications that make it easy for us to see your qualifications and fit for the role. Avoid fluff and get straight to the good stuff!
Apply Through Our Website: Don’t forget to apply through our careers platform! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at AG Barr
✨Know Your Brands
Before the interview, dive deep into AG Barr's portfolio, especially Funkin. Familiarise yourself with their products, values, and recent campaigns. This will not only show your enthusiasm but also help you connect your experience to their brand narrative.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've analysed consumer insights or market trends, as this role heavily relies on understanding the on-trade consumer behaviour.
✨Project Management Prowess
Since the role involves managing multiple projects, come ready with examples of how you've successfully juggled tasks in previous roles. Highlight your organisational skills and any tools you’ve used to keep projects on track.
✨Engage with Creativity
Think about how you can contribute to brand storytelling and campaign ideation. Prepare some creative ideas or concepts related to Funkin that you could discuss during the interview. This will demonstrate your proactive approach and passion for the brand.