At a Glance
- Tasks: Drive brand growth for Fentimans, Bundaberg, and Frobishers through innovative strategies and campaigns.
- Company: Join AG Barr, a leader in premium soft drinks with a focus on collaboration and creativity.
- Benefits: Enjoy uncapped bonuses, flexible holidays, healthcare plans, and ongoing professional development.
- Other info: Be part of a diverse culture that values your voice and invests in your growth.
- Why this job: Make a real impact in the beverage industry while working with exciting brands and creative teams.
- Qualifications: Experience in brand management and a passion for consumer behaviour and trends.
The predicted salary is between 40000 - 45000 £ per year.
What we’re looking for
This role is a key part of our ambition to accelerate growth on our premium soft drinks portfolio, Fentimans, Frobishers, and Bundaberg.
The Brand Manager will develop and execute best‑in‑class strategies that increase mental market share, strengthen brand equity, and drive brand and business growth.
The ideal candidate will deliver actionable consumer insight, have excellent project management skills, and work collaboratively with cross‑functional teams.
- Your responsibilities will include
- Develop & implement brand strategies that align with the AG Barr strategy and goals.
- Manage the development and execution of marketing campaigns TTL, including digital, social, traditional media and retail.
- Collaborate with the Commercial, Activation, Innovation and R&D teams to ensure brand consistency across all touchpoints and maximise impact/ROI.
- Communicate and maximise the delivery of campaigns through the business, supporting our commercial and sales teams in the development of trade plans.
- Monitor and evaluate the effectiveness of brand activities, adjusting strategies as needed to achieve business objectives.
- Understand your brand performance and generate action plans to address opportunities and risks.
- Manage external agencies and suppliers to ensure best‑in‑class deliverables and timely execution of brand initiatives.
- Stay abreast of industry trends and competitor activity to identify opportunities for innovation and growth.
- Develop and manage the brand's budget, ensuring that resources are allocated effectively to support brand initiatives.
- Support the annual brand planning process for the brands, reviewing brand performance in the context of the consumer, the market and competitors to deliver annual profit, market share and appropriate consumer measures.
- Support and, in some cases, project‑lead innovation and development projects specific to the brands, such as new flavours or formats.
- Manage multiple brands and prioritise the biggest opportunities for brand growth.
- What you’ll bring
- Bachelor's degree preferable or significant equivalent experience.
- Proven experience in brand management/consumer facing role, with a proven track record of developing and executing successful brand strategies. Preferably within FMCG.
- High level of experience in delivering campaigns through the line that drive brand performance.
- Demonstrable project management skills and the ability to manage multiple projects simultaneously and specific experience in NPD launches, from concept through to best‑in‑class launch execution.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross‑functional teams.
- Strong analytical skills and commerciality, with experience of using data to inform decision‑making.
- Creative and innovative mindset, with the ability to think outside the box and develop fresh and engaging branding initiatives.
- Passion for brands and the industry, with a deep understanding of consumer behaviour and trends.
What we offer
- Uncapped bonus linked to business performance.
- Defined contribution Pension.
- Up to 34 days holiday (depending on shift pattern).
- Flexible holiday trading.
- Flexible cash pot to spend on benefits.
- Healthcare Cash Plan.
- Flexible benefits e. g. discounts & cashbacks, gym memberships, technology purchases etc.
- Life assurance.
- Save as you earn scheme.
- Staff sales discount.
- Free AG Barr products throughout your working day and staff sales.
- Annual salary review.
- Ongoing professional development and access to Learning and Development programmes and content.
We believe in creating a diverse and inclusive culture where your voice can be heard.
Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
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Brand Manager - Adult Socialising Brands: Fentimans in Cumbernauld employer: AG Barr Plc
AG Barr Plc is an excellent employer, offering a vibrant work culture in Cumbernauld where innovation and teamwork thrive. Employees benefit from extensive training, generous holiday allowances, and a commitment to professional growth, making it an ideal place for those seeking meaningful and rewarding careers in a dynamic production environment.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - Adult Socialising Brands: Fentimans in Cumbernauld
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AG Barr Plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AG Barr Plc are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Brand Manager - Adult Socialising Brands: Fentimans in Cumbernauld
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AG Barr Plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AG Barr Plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about AG Barr Plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AG Barr Plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AG Barr Plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AG Barr Plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
