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- Tasks: Create engaging social media content and manage community interactions for iconic brands.
- Company: AG Barr Group is a leading UK beverage company known for its beloved brands like IRN-BRU and Rubicon.
- Benefits: Enjoy flexible working, competitive salary, uncapped bonuses, and free products during work hours.
- Why this job: Join a vibrant team focused on creativity, brand building, and making a social impact.
- Qualifications: Bachelor's degree in Marketing or related field; experience in social media and content creation preferred.
- Other info: This is a 6-month fixed-term role with opportunities for professional development.
The predicted salary is between 24000 - 36000 £ per year.
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Direct message the job poster from AG Barr Group
Talent Acquisition and Employer Brand Manager
Job Title: Social Media Executive
Location: Any Hub ( Cumbernauld, Milton Keynes, Middlebrook or London)
Contract and working pattern: 6 Months Fixed Term, 37.5 hours, Hybrid (3 days in the office)
Are you ready to Be Your Best Barr None?
Lets Grow!!!
We are all about Being Your Best Barr None and having a career with real Moments that Matter!
Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.
At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste.
We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.
There\’s never been a better time to join us!
What we’re looking for…
As a Social Media Executive at AG Barr, you will play a pivotal role in driving dynamic brand visibility and consumer engagement across AG Barr\’s iconic portfolio – including IRN-BRU, Rubicon, and Barr brands – by championing our social media presence.
An opportunity to play a leading role in developing and delivering impactful social content, ensuring a strong, results-driven online presence – you will actively contribute to content ideation, directly creating engaging content, and expertly managing external agencies and creators. A core focus is building strategic content calendars, overseeing campaign performance, and translating insights into continuous social media effectiveness, all through astute project management and stakeholder collaboration.
Your responsibilities will include…
- Social Content; Drive content ideation and directly create engaging social content for assigned Barr channels. Manage content creators and social media agencies for engaging, natively-designed content that performs well with our audiences across AG Barr brands (IRN-BRU, Rubicon, Barr). Assist with content shoots, monitors competitor social media trends via social listening tools (e.g, Sprinklr) and incorporates trending and cultural moments for reactive content.
- Community & Influencer Engagement: Lead community management for specific brands (Instagram, TikTok). Collaborate with brand marketing on influencer seeding activations. Support influencer and creator briefs, and evolve Tone of Voice (TOV) guides.
- Social Performance & Reporting: Analyse social media campaign performance, collect post-campaign insights, and report on key learnings and opportunities. Assist with BTL paid social media activities to drive conversion.
- Budget & Administrative Support: Assist with budget management and daily administrative tasks for smooth social marketing operations.
What you’ll bring…
Qualifications:
- Bachelor\’s degree in Marketing, Business / Management, or Digital and
- Digital Marketing accreditations (PPC, SEO, Social) – preferred
- Previous FMCG experience in marketing, with demonstrable social media experience, including direct content creation
- Experience working agency-side and/or managing social media agencies and content creators
- A self-starter mindset—able to take initiative and work both independently and collaboratively
- Strong analytical skills, with the ability to interpret trends and apply insights to social strategies
- Exceptional organisation skills, with the ability to manage multiple projects simultaneously
- Experience with Adobe Photoshop, Video Editor and Canva
- Creative thinker with a passion for building brands and creating memorable consumer experiences!
Knowledge areas
- Social Media Marketing: Deep understanding of various social media platforms, content strategies, and community engagement tactics relevant to FMCG brands.
- Influencer Marketing & Creator Management: Knowledge and experience in collaborating with content creators and managing influencer seeding
What we offer…
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.
We look after our employees by offering a competitive salary and benefits package which includes;
- Uncapped bonus linked to business performance
- Defined contribution Pension
- Up to 34 days holiday
- Flexible holiday trading
- Flexible cash pot to spend on benefits
- Life assurance
- Save as you earn scheme
- Free AG Barr products throughout your working day and staff sales
- Annual salary review
- Ongoing professional development and access to Learning and Development programmes and content
And much more!
To find out more about what it is like to work for AG Barr, please visit our careers platform here.
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won\’t meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application – you may be just what we are looking for! Apply now!
Speculative CVs from agencies will not be accepted.
Latest closing date for applications is 31st July 2025
Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!
Seniority level
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Seniority level
Associate
Employment type
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Employment type
Temporary
Job function
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Job function
Marketing
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Industries
Food and Beverage Services
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Social Media Executive employer: AG Barr Group
Contact Detail:
AG Barr Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Executive
✨Tip Number 1
Familiarise yourself with AG Barr's brands and their social media presence. Understanding the tone, style, and content that resonates with their audience will help you tailor your approach when engaging with them.
✨Tip Number 2
Engage with AG Barr's social media channels before applying. Comment on their posts, share relevant content, and demonstrate your knowledge of their products to show your genuine interest in the role.
✨Tip Number 3
Network with current or former employees of AG Barr on platforms like LinkedIn. They can provide valuable insights into the company culture and expectations for the Social Media Executive role.
✨Tip Number 4
Stay updated on the latest trends in social media marketing, especially within the FMCG sector. Being able to discuss recent campaigns or innovations during your interview will demonstrate your passion and expertise.
We think you need these skills to ace Social Media Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media marketing, particularly within the FMCG sector. Emphasise any direct content creation and community management roles you've held.
Craft a Compelling Cover Letter: In your cover letter, express your passion for AG Barr's brands and how your skills align with their mission. Mention specific campaigns or content strategies you admire and how you could contribute to their success.
Showcase Your Creativity: Include examples of your previous work, such as links to social media posts or campaigns you've managed. This will demonstrate your ability to create engaging content and manage brand visibility effectively.
Highlight Analytical Skills: Discuss your experience with analysing social media performance and how you've used insights to improve strategies. Mention any tools you're familiar with, like Sprinklr, to show your technical proficiency.
How to prepare for a job interview at AG Barr Group
✨Know Your Brands
Familiarise yourself with AG Barr's iconic brands like IRN-BRU and Rubicon. Understand their target audience, brand values, and recent campaigns. This knowledge will help you demonstrate your passion for the role and how you can contribute to their social media strategy.
✨Showcase Your Creativity
Prepare examples of your previous social media content creation. Bring a portfolio or screenshots of successful campaigns you've worked on. Highlight your creative process and how you engage audiences through innovative content.
✨Be Data-Driven
AG Barr values analytical skills, so be ready to discuss how you've used data to inform your social media strategies. Prepare to talk about specific metrics you've tracked and how you've adjusted campaigns based on performance insights.
✨Engage with Current Trends
Stay updated on the latest social media trends and cultural moments relevant to FMCG brands. Be prepared to discuss how you would incorporate these trends into AG Barr's social media strategy to keep their content fresh and engaging.
