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- Tasks: Lead brand strategies and initiatives to boost awareness and market share.
- Company: AG Barr Group has been a beloved UK drinks brand for over 145 years.
- Benefits: Enjoy flexible holidays, life assurance, and free AG Barr products at work.
- Why this job: Join a diverse team focused on innovation and making a positive impact.
- Qualifications: Experience in brand management and strong leadership skills are essential.
- Other info: This is a hybrid role with two 12-month fixed-term contracts available.
The predicted salary is between 36000 - 60000 £ per year.
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Are you ready to Be Your Best Barr None?
We are all about Being Your Best Barr None and having a career with real Moments that Matter!
AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands.
Employing around 900 people across three business units and four UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks.
We also have a number of exciting owned brands within our portfolio, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges.
There\’s never been a better time to join us!
What we’re looking for…
The core aim of the Marketing department is to build strong, healthy brands that consumers love to drink. The Senior Brand Manager will be responsible for developing and executing best in class brand strategies that increase brand awareness, strengthen brand equity, and drive business growth. The core aim of the role is to build and protect the brand (s) and to grow market share within the category segment for the Barr Soft Drinks portfolio.
The ideal candidate will have a deep understanding of consumer behaviour, excellent project management skills, and the ability to work collaboratively with cross-functional teams. This role is highly commercial, with success being measured on brand financials in addition to consumer and market measures.
Your responsibilities will include…
As a Senior Brand Manager your responsibilities will include;
- Develop and implement short and long term brand strategies that align with Barr Soft Drinks vision and goals.
- Lead cross-functional teams to execute brand initiatives across multiple channels, including digital, social, traditional media and retail.
- Conduct market research and analyse consumer insights to inform brand strategy and positioning.
- Collaborate with the Commercial, Innovation, R&D & Shopper teams to ensure brand consistency across all touchpoints and to maximise impact/ROI
- Monitor and evaluate the effectiveness of brand activities, adjusting strategies as needed to achieve business objectives.
- Manage external agencies and suppliers to ensure best in class deliverables and timely execution of brand initiatives.
- Mentor and develop junior team members to build a high-performing brand/marketing team.
- Collaborate with senior leadership to identify new business opportunities and drive revenue growth.
- Stay abreast of industry trends and competitor activity to identify opportunities for innovation and growth.
- Develop and manage the brand\’s budget, ensuring that resources are allocated effectively to support brand initiatives.
What you’ll bring…
- Bachelor\’s degree preferable.
- Extensive experience in brand management/consumer facing role , with a proven track record of developing and executing successful brand strategies.
- Strong leadership skills and the ability to motivate and inspire cross-functional teams.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with senior leadership, cross-functional teams and external partners.
- Strong analytical skills and experience using data to inform decision-making.
- Creative and innovative mindset, with the ability to think outside the box and develop fresh and engaging branding initiatives.
- Passion for the brand and the industry, with a deep understanding of consumer behaviour and trends.
What we offer…
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.
We look after our employees by offering a competitive salary and benefits package which includes;
- Up to 33 days holiday (depending on shift pattern)
- Flexible holiday trading
- Living Wage Employer
- Life assurance
- Save as you earn scheme
- Free AG Barr products throughout your working day
- Pension
- Annual salary review
And much more!
To find out more about what it is like to work for AG Barr, please visit our careers platform here.
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won\’t meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application – you may be just what we are looking for! Apply now!
Latest closing date for applications is Friday 30th May 2025.
Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!
A couple of things to note:
The location of this role is a hybrid working model based in one of our HUBs at Cumbernauld, Middlebrook or Milton Keynes.
We have 2 vacancies and both are 12 month Fixed Term Contracts
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Contract
Job function
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Job function
Marketing
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Industries
Food and Beverage Services and Food and Beverage Manufacturing
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Senior Brand Manager - FTC employer: AG Barr Group
Contact Detail:
AG Barr Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - FTC
✨Tip Number 1
Familiarise yourself with AG Barr's brand portfolio. Understanding their key products like IRN-BRU and RUBICON will help you demonstrate your passion for the brand during discussions.
✨Tip Number 2
Network with current or former employees of AG Barr on platforms like LinkedIn. They can provide insights into the company culture and expectations, which can be invaluable in your conversations.
✨Tip Number 3
Stay updated on industry trends and competitor activities. Being able to discuss recent developments in the beverage sector will show your proactive approach and genuine interest in the role.
✨Tip Number 4
Prepare to discuss specific examples of successful brand strategies you've implemented in the past. Highlighting measurable outcomes will demonstrate your capability to drive business growth effectively.
We think you need these skills to ace Senior Brand Manager - FTC
Some tips for your application 🫡
Understand the Role: Before applying, make sure you thoroughly understand the responsibilities and requirements of the Senior Brand Manager position. Tailor your application to highlight relevant experience in brand management and consumer behaviour.
Craft a Compelling CV: Your CV should clearly showcase your extensive experience in brand management. Use specific examples of successful brand strategies you've developed and executed, and quantify your achievements where possible.
Write a Strong Cover Letter: In your cover letter, express your passion for the brand and the industry. Highlight your leadership skills and ability to work collaboratively with cross-functional teams, as these are key aspects of the role.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to inform decision-making in previous roles. This will demonstrate your capability to monitor and evaluate brand activities effectively.
How to prepare for a job interview at AG Barr Group
✨Know the Brand Inside Out
Before your interview, make sure you have a deep understanding of AG Barr's brands, especially the ones under the Barr Soft Drinks portfolio. Familiarise yourself with their history, values, and recent marketing campaigns to demonstrate your passion and knowledge during the conversation.
✨Showcase Your Analytical Skills
As a Senior Brand Manager, you'll need to use data to inform your decisions. Be prepared to discuss how you've used market research and consumer insights in past roles to shape brand strategies. Bring examples that highlight your analytical skills and how they led to successful outcomes.
✨Demonstrate Leadership Experience
This role requires strong leadership skills. Prepare to share specific examples of how you've motivated and inspired cross-functional teams in previous positions. Highlight any mentoring experiences you've had, as this will show your ability to develop junior team members.
✨Be Ready for Creative Problem-Solving
AG Barr values innovation, so be ready to discuss how you've approached challenges creatively in your past roles. Think of examples where you developed fresh branding initiatives or adapted strategies based on market trends, showcasing your ability to think outside the box.
