Senior Brand Manager - FTC

AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands. Employing around 900 people across three business units and four UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks. We also have a number of exciting owned brands within our portfolio, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges.

The core aim of the Marketing department is to build strong, healthy brands that consumers love to drink. The Senior Brand Manager will be responsible for developing and executing best in class brand strategies that increase brand awareness, strengthen brand equity, and drive business growth. The core aim of the role is to build and protect the brand(s) and to grow market share within the category segment for the Barr Soft Drinks portfolio.

Your responsibilities will include:

• Develop and implement short and long term brand strategies that align with Barr Soft Drinks vision and goals.
• Lead cross-functional teams to execute brand initiatives across multiple channels, including digital, social, traditional media and retail.
• Conduct market research and analyse consumer insights to inform brand strategy and positioning.
• Collaborate with the Commercial, Innovation, R&D & Shopper teams to ensure brand consistency across all touchpoints and to maximise impact/ROI.
• Monitor and evaluate the effectiveness of brand activities, adjusting strategies as needed to achieve business objectives.
• Manage external agencies and suppliers to ensure best in class deliverables and timely execution of brand initiatives.
• Mentor and develop junior team members to build a high-performing brand/marketing team.
• Collaborate with senior leadership to identify new business opportunities and drive revenue growth.
• Stay abreast of industry trends and competitor activity to identify opportunities for innovation and growth.
• Develop and manage the brand's budget, ensuring that resources are allocated effectively to support brand initiatives.

What you’ll bring:

• Bachelor's degree preferable.
• Extensive experience in brand management/consumer facing role, with a proven track record of developing and executing successful brand strategies.
• Strong leadership skills and the ability to motivate and inspire cross-functional teams.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with senior leadership, cross-functional teams and external partners.
• Strong analytical skills and experience using data to inform decision-making.
• Creative and innovative mindset, with the ability to think outside the box and develop fresh and engaging branding initiatives.
• Passion for the brand and the industry, with a deep understanding of consumer behaviour and trends.

We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent. We look after our employees by offering a competitive salary and benefits package which includes:

• Up to 33 days holiday (depending on shift pattern)
• Flexible holiday trading
• Living Wage Employer
• Life assurance
• Save as you earn scheme
• Free AG Barr products throughout your working day
• Pension
• Annual salary review
• And much more!

To find out more about what it is like to work for AG Barr, please visit our careers platform here. We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition. While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won’t meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for!

Latest closing date for applications is Friday 30th May 2025. Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!

The location of this role is a hybrid working model based in one of our HUBs at Cumbernauld, Middlebrook or Milton Keynes. We have 2 vacancies and both are 12 month Fixed Term Contracts.