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For Companies At a Glance
- Tasks: Drive sales and build partnerships in iconic bars and restaurants across North East and York.
- Company: Join AG Barr, a leader in the drinks industry with a focus on innovation.
- Benefits: Enjoy competitive salary, annual bonus, flexible holidays, and free products.
- Other info: Diverse culture with ongoing professional development and excellent career growth opportunities.
- Why this job: Make an impact in the vibrant drinks scene while developing your career.
- Qualifications: Experience in FMCG or strategic sales; passion for the drinks industry is a plus.
The predicted salary is between 40000 - 50000 ÂŁ per year.
Location: North East and York
Contract and working pattern: Field based, permanent
Reports To: National Account Manager
What we’re looking for… We want you to help us take our portfolio to the next level across the North East and York's most iconic bars and restaurants and join our growing On Trade team, representing market leading products from the FUNKIN Cocktails, Frobishers, Rubicon, Bundaberg and IrnBru range.
Your responsibilities will include…
- KPI Ownership: Responsible for hitting targets related to revenue, distribution, new business, and product availability.
- Joint Business Plans (JBPs): Developing mutual growth strategies with key customers to ensure both A.G. Barr and the client see a return on investment.
- New Business: Identifying and securing new stockists while negotiating commercial terms that protect profit margins.
- Operational Execution & Forecasting:
- Supply Chain & Forecasting: Managing the end‑to‑end flow of stock—from the factory to the warehouse, and ultimately to the store shelf—to ensure products are never out of stock.
- Activation: Executing promotional campaigns and seasonal “big bets,” ensuring high visibility and “point of purchase” awareness (e.g., menu placements and displays).
- Budget Oversight: Managing promotional and trade investment budgets to ensure all deals remain profitable for the company.
- Insight‑Led Selling: Using category data and consumer insights to influence customers and optimise sales performance.
- Stakeholder Management: Building long‑term partnerships with buyers, marketing teams, and internal stakeholders.
- Reporting: Handling all administrative duties, internal communications, and account reviews to keep all parties aligned on business decisions.
What you’ll bring…
- Significant experience in FMCG or strategic sales, preferably Key Account Management. We value your results more than your years on the clock.
- Direct experience within the UK/Local On‑Trade drinks industry and cocktails is preferred but not essential (e.g. spirits, beer, wine, soft drinks).
- Demonstrable track record of meeting and exceeding challenging sales targets with a particular focus on New Business.
- Excellent IT skills (Google Suite, Excel, PowerPoint & Word).
- Able to learn new packages (Cognos, IRI/Kantar, Demantra).
- Comfortable working with sales data and managing budget.
- Highly Organised.
- Developed communication skills (especially remotely).
You will also demonstrate our AG Barr behaviours of Being Honest, Accountable, Connected and Brave.
What we offer… We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.
- Annual bonus linked to business and individual performance
- Defined contribution Pension
- 34 days holiday
- Flexible holiday trading
- Flexible cash pot to spend on benefits
- Life assurance
- Save as you earn scheme
- Free AG Barr products throughout your working day and staff sales
- Annual salary review
- Ongoing professional development and access to Learning and Development programmes and content
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
Regional Business Development Manager - North East & York employer: AG Barr Group
Contact Detail:
AG Barr Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Business Development Manager - North East & York
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might help you land that dream job!
✨Tip Number 2
Showcase your skills! When you get the chance to meet potential employers, make sure to highlight your achievements and how they relate to the role. Use specific examples from your past experiences to demonstrate your value and what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how you can contribute to their growth. Tailor your responses to show that you’re not just another candidate, but someone who truly gets their business.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team. Keep an eye on our job postings and jump on opportunities as they come up!
We think you need these skills to ace Regional Business Development Manager - North East & York
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the job description. Highlight your experience in FMCG and any relevant sales achievements that align with what we're looking for. We want to see how you can help us take our portfolio to the next level!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the On Trade sector and how your skills can contribute to our team. Be genuine and let your personality come through – we love that!
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to hit targets and develop business strategies. Numbers speak volumes, so if you've exceeded sales targets or secured new stockists, make sure to shout about it!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. We can't wait to hear from you!
How to prepare for a job interview at AG Barr Group
✨Know Your Products Inside Out
Before the interview, make sure you’re familiar with the products you'll be representing, like FUNKIN Cocktails and Rubicon. Understand their unique selling points and how they fit into the market. This will help you demonstrate your passion and knowledge during the conversation.
✨Prepare for KPI Discussions
Since KPI ownership is a big part of the role, come prepared with examples of how you've met or exceeded targets in the past. Think about specific metrics and results that showcase your ability to drive revenue and new business. This will show that you’re results-oriented and ready to take on challenges.
✨Showcase Your Relationship-Building Skills
The role involves building long-term partnerships, so be ready to discuss your experience in stakeholder management. Share stories about how you’ve successfully collaborated with clients or internal teams to achieve mutual goals. This will highlight your communication skills and ability to connect with others.
✨Demonstrate Insight-Led Selling
Familiarise yourself with using data to influence sales performance. Be prepared to discuss how you’ve used consumer insights or category data in previous roles to drive decisions. This will show that you can think strategically and are capable of optimising sales through informed choices.