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For Companies At a Glance
- Tasks: Lead and manage the Morrisons account, driving growth and strategic initiatives.
- Company: Join AG Barr, a leader in the FMCG sector with a focus on innovation.
- Benefits: Enjoy up to 34 days holiday, flexible trading, and a competitive salary.
- Why this job: Make an impact in a dynamic role while developing your career in account management.
- Qualifications: Experience in FMCG account management and strong negotiation skills required.
- Other info: Diverse and inclusive culture with excellent development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Location: Field Based
We are all about Being Your Best Barr None and having a career with real Moments that Matter!
What we’re looking for…
We’re looking for a National Account Manager to lead, build, and drive our designated customer accounts with AG Barr, specifically focusing on our Morrisons account. As our National Account Manager, you will oversee the performance and delivery of strategic initiatives for your designated accounts within the major customer portfolio in Morrisons. This role requires a combination of commercial understanding, strong communication skills, and the ability to effectively manage accounts to deliver growth in this specific channel.
- Account Management: Take full ownership of the account, managing promotional activities for our soft drink portfolio, forecasting, and working collaboratively with key internal and external teams to deliver business objectives. Ensure accurate and timely delivery of forecasts and business targets.
- Commercial Understanding: Develop a strong understanding of P&L management and drive contribution through effective negotiation and planning. Build comprehensive joint business plans with Morrisons, ensuring alignment with overall business objectives for soft drinks.
- Forecasting & Data Management: Own the process for weekly, period, and annual forecasting for the Morrisons account and products, using multiple data sources to generate accurate and actionable forecasts. Work closely with the supply chain team to ensure forecasts are executed seamlessly.
- Negotiation & Influencing: Prepare and execute successful negotiations with customers, ensuring the protection of AG Barr's values and mitigating risks for soft drinks. Build strong relationships with key contacts at all levels, both internally and externally, to ensure long-term strategic partnerships.
- Building Customer Influence: Adapt communication style and approach to align with customer needs. Gain deep insights into customers’ internal systems and objectives, using this knowledge to create effective and customer‑centric plans for our soft drinks portfolio.
- Training & Development: Proactively manage personal and team development, ensuring competencies align with commercial goals. Provide leadership and guidance, developing skills through performance reviews, coaching, and mentoring to cultivate future leaders within the business.
- Collaboration & Cross-Functional Work: Partner with commercial managers, business unit leaders, and other internal departments such as finance, HR, and supply chain to ensure strategic alignment and effective execution of plans for soft drinks at Morrisons.
- Performance Monitoring & Reporting: Track and report on key performance metrics for accounts and products, ensuring business objectives are met. Address any discrepancies in performance and adjust plans as necessary.
What you’ll bring…
- Experience in account management within an FMCG environment, with a strong focus on managing national-level accounts in the Grocery sector.
- Strong understanding of P&L management, forecasting, and business development within the Grocers.
- Proven ability to build joint business plans and negotiate effectively to drive results for our portfolio.
- Experience in managing senior-level relationships with major Grocers.
- Ability to influence decision-makers and effectively present at various organizational levels.
- Strong IT skills, including proficiency with CRM, forecasting tools, and Google Office.
- Excellent presentation and communication skills, with the ability to engage effectively with both internal teams and external stakeholders in the on-trade.
What we offer…
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent. We look after our employees by offering a competitive salary and benefits package which includes:
- Up to 34 days holiday (depending on shift pattern)
- Flexible holiday trading
- Living Wage Employer
- Peppy Health
- Life assurance
- Save as you earn scheme
- Free AG Barr products throughout your working day
- Pension
- Annual salary review
- And much more!
Latest closing date for applications is 11th December 2025. We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition. Speculative CVs from agencies will not be accepted. Referrals increase your chances of interviewing at AG Barr Group by 2x. Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Food and Beverage Manufacturing
National Account Manager - Morrisons employer: AG Barr Group
Contact Detail:
AG Barr Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager - Morrisons
✨Tip Number 1
Get to know the company inside out! Research AG Barr and their Morrisons account specifically. Understanding their values, products, and recent initiatives will help you tailor your approach and show that you're genuinely interested.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which can double your chances of landing an interview.
✨Tip Number 3
Prepare for the interview by practising common questions related to account management and negotiation. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements in previous roles.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your interest in the role and summarising why you’re a great fit can leave a lasting impression. And remember, apply through our website for the best chance!
We think you need these skills to ace National Account Manager - Morrisons
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see why you're excited about being a National Account Manager for Morrisons and how you can contribute to our team.
Tailor Your CV: Make sure your CV is tailored to highlight your experience in account management within the FMCG sector. We’re looking for specific examples that demonstrate your skills in P&L management and negotiation, so don’t hold back!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate straightforward communication, especially when it comes to your achievements and skills.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at AG Barr.
How to prepare for a job interview at AG Barr Group
✨Know Your Numbers
As a National Account Manager, you'll need to demonstrate a strong understanding of P&L management and forecasting. Brush up on your financial metrics and be ready to discuss how you've used data to drive business decisions in the past.
✨Master the Art of Negotiation
Prepare for the negotiation aspect of the role by thinking about successful strategies you've employed before. Be ready to share specific examples of how you’ve influenced decision-makers and built strong relationships with key contacts in previous roles.
✨Showcase Your Collaboration Skills
This role requires working closely with various internal teams. Think of examples where you've successfully collaborated across departments, such as finance or supply chain, to achieve common goals. Highlight your ability to adapt your communication style to different audiences.
✨Be Customer-Centric
Understand Morrisons' business objectives and how AG Barr's products fit into their strategy. Prepare to discuss how you would tailor your approach to meet their needs and create effective joint business plans that align with both parties’ goals.
