Job Title: Head of E-Commerce
Location: Field Based
Contract and working pattern: 37.5 hours per week - Permanent
Are you ready to Be Your Best Barr None?
Lets Grow!!!
We are all about Being Your Best Barr None and having a career with real Moments that Matter!
Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.
At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste.
We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.
There's never been a better time to join us!
What we’re looking for…
We’re looking for an ambitious and visionary Head of E-Commerce to spearhead our digital and E-Commerce transformation within AG Barr. As Head of E-Commerce, you will be leading one of our most important channels within the business and will build and implement a long term strategy, anchored around scaling profitably and capitalising on the E-Commerce channel’s organic growth. This role requires strong team leadership, strategic thinking, complex problem solving, deep commercial understanding, strong negotiation skills and the ability to build and maintain strategic relationships with our E-Commerce customers to drive mutually beneficial results. The primary focus of the role is managing the profitable scale up of our Amazon business, whilst working to continue growth across Grocery.com, unlocking additional routes to market and embedding our E-Commerce Performance strategy across the business.
As our Head of E-Commerce, you will:
- Lead Strategy Development: Set the overarching online growth strategy, driving profitable expansion of existing business (Amazon, Ocado, Grocery.com) as well as pioneering white space strategy (TikTok Shop, Quick Commerce etc) and embedding E-Commerce Performance strategy
- Drive Team Growth and Development: Manage, lead and develop a high performing team of 5, with scope to grow as our E-Commerce business accelerates
- Scale Amazon Profitably: Define and execute a profitable multi-platform Amazon growth strategy across 1P, 3P, Amazon Fresh, Business and Pan-EU expansion
- Drive Pureplay and Grocery.com Performance: lead and set direction for delivery of ambitious growth plans across existing (Ocado / Grocery.com) and new / emerging routes to market (TikTok shop / Quick Commerce / D2C etc)
- Master Commercial and Operational Execution: Lead and set direction for complex AVN / JBP negotiations, manage CPI implementations and resolve operational frictions (chargebacks, catalogue optimisations, supply chain programmes)
- Drive the E-Commerce Performance Agenda: partner with the Retail Sales Team to drive best in class performance across UK Grocery platforms (Tesco, Sainsbury’s, Asda, Morrisons etc) and implement standardised execution playbooks for online promotional mechanics, activation strategy, digital shelf excellence and drive share of search
- P&L and Commercial Governance: Deliver full E-Commerce P&L including volume, trade spend, terms, forecasting accuracy, online media budgets and monthly reporting
- Reporting and Tracking: Establish robust tracking and reporting rhythms to track KPIs across sales accounts and E-Commerce Performance metrics, to share with the business and use for continual optimisation
- Educate and Influence: Act as the internal champion for E-Commerce, sharing insight, knowledge and expertise of E-Commerce across to business to drive understanding and digital commerce best practice, across the cross functional team and beyond
What you’ll bring…
- Proven E-Commerce Leadership: Significant commercial E-Commerce experience, ideally in an FMCG environment, with a strong track record of P&L ownership and team management
- Amazon Expertise: deep expertise navigating Amazon 1P, 3P, Pan EU models, trade terms and operational workflows
- Multi Channel Breadth: Knowledge and experience of working and winning with Grocery.com accounts, and familiarity with other routes to market such as: TikTok Shop, Quick Commerce
- Commercial Acumen and Negotiation: Sharp financial skill, category-led selling experience and proven ability to lead complex commercial negotiations (AVNs, CPIs, JBPs)
- Digital Media Fluency: Understanding of Amazon Ads and digital retail media is advantageous
- E-Commerce Performance Experience: Knowledge and experience of E-Commerce Performance programmes e.g: digital shelf optimisation, sponsored search etc
- Cross-Functional Influence: Proven success in managing senior-level relationships internally and externally. Ability to influence decision-makers and effectively present at various organisational levels
- Energy and Ambition: A proactive, growth oriented mindset with the drive to lead exciting, transformational change!
You will also demonstrate our AG Barr behaviours of Being Honest, Accountable, Connected and Brave.
What we offer…
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.
We look after our employees by offering a competitive salary and benefits package which includes;
- Uncapped bonus linked to business performance
- Defined contribution Pension
- Up to 34 days holiday (depending on shift pattern)
- Flexible holiday trading
- Flexible cash pot to spend on benefits
- Healthcare Cash Plan
- Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
- Life assurance
- Save as you earn scheme
- Staff sales discount
- Free AG Barr products throughout your working day and staff sales
- Annual salary review
- Ongoing professional development and access to Learning and Development programmes and content
And much more!
To find out more about what it is like to work for AG Barr, please visit our careers platform here.
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
Latest closing date for applications is 6th November
Speculative CVs from agencies will not be accepted.
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Head of E-Commerce employer: AG Barr Group
AG Barr is an exceptional employer that prioritises the well-being and development of its employees, offering a competitive salary and a comprehensive benefits package, including uncapped bonuses and up to 34 days of holiday. With a strong commitment to diversity and inclusion, AG Barr fosters a collaborative work culture where every voice is valued, and provides ample opportunities for professional growth through ongoing training and development programmes. Located in the UK, this dynamic company is not only home to beloved brands like IRN-BRU and RUBICON but also champions sustainability and community engagement, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of E-Commerce
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like AG Barr Group are looking for when hiring for a Head of E-Commerce.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to AG Barr Group for the Head of E-Commerce, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at AG Barr Group as a Head of E-Commerce, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out AG Barr Group’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of E-Commerce.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at AG Barr Group, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with AG Barr Group's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at AG Barr Group. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at AG Barr Group
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that AG Barr Group uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at AG Barr Group. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
