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- Tasks: Lead consumer insights to shape brand strategy and drive business growth.
- Company: Join AG Barr, home to iconic brands like IRN-BRU and RUBICON.
- Benefits: Competitive salary, uncapped bonuses, 34 days holiday, and flexible benefits.
- Why this job: Make a real impact by transforming data into actionable insights.
- Qualifications: 10+ years in consumer insights with strong analytical and storytelling skills.
- Other info: Hybrid working model with a focus on career development and inclusivity.
The predicted salary is between 43200 - 72000 £ per year.
Overview
Join to apply for the Head of Consumer Insights role at AG Barr Group. Location: Any Hub (Cumbernauld, Middlebrook, Milton Keynes or London). Contract and working pattern: Permanent, Hybrid (3 days in office), 37.5 hours.
AG Barr is a responsible business that values diversity and supports career development. For 150 years AG Barr has built great brands and is home to IRN-BRU, RUBICON, Boost, FUNKIN and MOMA.
What we’re looking for: AG Barr is growing through Building Great Brands. We seek a leader to champion the voice of the consumer and drive the business forward. You will uncover deep, actionable insights that shape brand strategy, product development and marketing communications, transforming data into clear narratives that inspire action across the business.
Responsibilities
- Strategic Leadership: Develop a consumer insights roadmap, partner with leadership to answer critical business questions, and champion a data-driven, consumer-centric culture.
- Research & Analysis: Lead all research projects from start to finish—including brand tracking, segmentation, and concept testing—and synthesize data from various sources to build a holistic view of the consumer.
- Brand Partnership: Act as a strategic partner to brand teams by analyzing brand health and helping refine communications and creative briefs.
- Storytelling & Communication: Transform complex research into clear, influential insights and compelling presentations for all levels of the business.
- Management: Manage the departmental budget and key relationships with external research agencies.
What you’ll bring
- Experience: 10+ years of experience in consumer insights, market research, or a related field, with at least 4+ years in a leadership or management role.
- Education: Bachelor’s degree in Marketing, Psychology, Sociology, Economics, Statistics, or a related field.
- Proven track record: Demonstrated business benefits from insights that influenced brand strategy, innovation, or creative development and driven brand growth.
- Methodological Expertise: Deep expertise across qualitative (focus groups, in-depth interviews, ethnography) and quantitative (surveys, conjoint analysis, A/B testing, segmentation) methodologies.
- Analytical Skills: Exceptional analytical and quantitative abilities with the capacity to interpret and synthesize complex data from disparate sources.
- Business Acumen: Strong commercial awareness and ability to connect insights to business challenges and strategic objectives.
- Marketing Expertise: Passion for marketing, knowledge of how brands grow, and ability to share insights with senior leaders as an internal expert.
- Strategic Influencer: Guides and shapes directions through expertise and vision, rather than managerial authority.
- Communication: World-class storytelling and the ability to influence and build consensus among senior executives and cross-functional teams.
You will also value our AG Barr behaviours of Being Honest, Accountable, Connected and Brave.
What we offer
We are committed to an inclusive culture where your voice can be heard. Our people are critical to AG Barr’s success, and we invest in their development. We offer a competitive salary and benefits package, including:
- Uncapped bonus linked to business performance
- Defined contribution Pension
- 34 days holiday
- Flexible holiday trading
- Flexible cash pot to spend on benefits
- Life assurance
- Save as you earn scheme
- Free AG Barr products during working day and staff sales
- Annual salary review
- Ongoing professional development and access to Learning and Development programmes
To find out more about what it is like to work for AG Barr, please visit our careers platform. We are an equal opportunities employer and happy to discuss reasonable adjustments for candidates with a disability, health or mental health condition. Speculative CVs from agencies will not be accepted.
Latest closing date for applications is 11th September 2025. We may close vacancies early where we receive significant numbers of applications, so apply now.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Research
- Industries: Food and Beverage Services and Food and Beverage Manufacturing
Referrals increase your chances of interviewing at AG Barr Group. Get notified about new Head of Insights jobs in United Kingdom.
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Head of Consumer Insights employer: AG Barr Group
Contact Detail:
AG Barr Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Consumer Insights
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current AG Barr employees on LinkedIn. A personal touch can make all the difference when it comes to landing that interview.
✨Tip Number 2
Prepare for the interview by diving deep into AG Barr's brands and recent campaigns. Show us you know your stuff and can bring valuable insights to the table. Tailor your examples to highlight how your experience aligns with their goals.
✨Tip Number 3
Practice your storytelling skills! We want to see how you can transform complex data into compelling narratives. Use real-life examples from your past work to demonstrate your analytical prowess and strategic thinking.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining AG Barr and being part of our exciting journey.
We think you need these skills to ace Head of Consumer Insights
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Consumer Insights role. Highlight your experience in consumer insights and how it aligns with AG Barr's mission. We want to see how you can champion the voice of the consumer!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell your story! Use it to showcase your passion for marketing and how your analytical skills can drive brand growth. Remember, we love a good narrative that connects insights to business challenges.
Showcase Your Methodological Expertise: AG Barr is looking for someone with deep expertise in both qualitative and quantitative methodologies. Be sure to mention specific projects where you've used these methods to uncover actionable insights. We want to see your analytical prowess shine!
Apply Through Our Website: Don't forget to apply through our careers platform! It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, it shows you're keen on joining our team at AG Barr!
How to prepare for a job interview at AG Barr Group
✨Know Your Consumer Insights
Before the interview, dive deep into AG Barr's brands and their market positioning. Familiarise yourself with their consumer insights and how they’ve shaped brand strategies in the past. This will help you demonstrate your understanding of the role and how you can contribute.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where your analytical skills have led to actionable insights. Be ready to explain your methodology, whether it’s qualitative or quantitative, and how these insights drove business decisions. Use data to back up your claims!
✨Master the Art of Storytelling
AG Barr values compelling communication, so practice transforming complex data into clear narratives. Think of a few key insights from your previous roles that you can present as stories, highlighting the impact on brand strategy or marketing communications.
✨Emphasise Leadership and Collaboration
As a potential leader, be prepared to discuss your experience in managing teams and collaborating with cross-functional groups. Share examples of how you've influenced strategic directions and built consensus among senior executives, showcasing your ability to lead through expertise.
