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- Tasks: Drive digital strategies to boost brand presence and DTC sales.
- Company: Join AG Barr, a leading brand with a commitment to community and sustainability.
- Benefits: Enjoy competitive salary, flexible holidays, and ongoing professional development.
- Why this job: Be part of a dynamic team shaping the future of iconic brands.
- Qualifications: Experience in digital marketing, SEO, and CRM systems is essential.
- Other info: Diverse culture with opportunities for growth and learning.
The predicted salary is between 30000 - 42000 £ per year.
Location: Any of our UK HUBS
Are you ready to Be Your Best Barr None? Lets Grow!!! We are all about Being Your Best Barr None and having a career with real Moments that Matter! Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact. For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.
What we’re looking for… A highly motivated and talented Digital & E-commerce Exec within our Digital Marketing team. As the Digital & E-commerce Exec you will be responsible for all aspects of executing digital strategies to enhance brand presence and grow DTC sales for AGB brands, with a focus on our website execution and path to purchase or engagement. You will work closely with cross-functional teams and external agencies to ensure the websites and CRM deliver an exceptional user experience and drive customer engagement and loyalty.
Your responsibilities will include:
- Development and implementation of the website, e-comm and CRM strategy
- Own website management and maintenance from both content and technical requirements, ensuring they are accurate and in line with brand plans & positioning whilst optimising technically, including SEO, AEO and UX.
- Maintain Shopify brand websites performance and deliver learnings to drive continuous improvement initiatives to collect 1P data
- Support the Klaviyo CRM systems, including data management, segmentation, and targeted campaigns
- Analyse and report on website and CRM performance, providing actionable insights
- Support internal teams and work with agencies to develop and implement the digital roadmap, capturing all e-commerce touchpoints on assigned brands.
- Implement & maximise strategies to increase conversion, CTR and D2C revenues dependent on brand strategy.
- Working with agencies to develop and implement eCRM (campaign and automated flows) and SEO/Paid Search campaigns to propel growth for both new and returning customers.
- Manage relationships with fulfillment partners to ensure consumer satisfaction, reporting and stock management.
- Identify, share and champion digital trends and opportunities - being a digital champion within the business and driving best in class execution.
- Support on budget management through accurate cost forecasting and PO support.
What you’ll bring:
- Proven experience managing multiple websites content and CRM systems, with experience in SEO, AEO, PPC, content marketing, and social media and proven experience in managing multiple websites and CRM campaigns.
- Experience in the creation of email content plans and campaign execution
- Understanding of data protection principles
- Good analytical skills and ability to interpret data to drive decision-making
- Experience in content management systems (CMS) and CRM platforms
- Experience with data analysis and segmentation
- Proficiency with digital marketing tools (Google Ads, Analytics, social media platforms, email marketing software).
- Good project management and organisational skills
- Experience in managing agencies to ensure deliverables and projects are on time to a high standard.
What we offer:
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent. We look after our employees by offering a competitive salary and benefits package which includes:
- Uncapped bonus linked to business performance
- Defined contribution Pension
- Up to 34 days holiday (depending on shift pattern)
- Flexible holiday trading
- Flexible cash pot to spend on benefits
- Life assurance
- Save as you earn scheme
- Free AG Barr products throughout your working day and staff sales
- Annual salary review
- Ongoing professional development and access to Learning and Development programmes and content
And much more!
To find out more about what it is like to work for AG Barr, please visit our careers platform here. We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition. While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won’t meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for!
Apply now! Speculative CVs from agencies will not be accepted. Latest closing date for applications is 25.01.26. Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!
Digital and E-Commerce Marketing Executive employer: AG Barr Group
Contact Detail:
AG Barr Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital and E-Commerce Marketing Executive
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your expertise and creativity, especially when applying for roles like the Digital & E-Commerce Marketing Executive.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their digital presence and think of ways you can contribute to their growth. Tailor your answers to show how you can enhance their DTC sales and user experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at AG Barr and being part of something special.
We think you need these skills to ace Digital and E-Commerce Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Digital & E-Commerce Marketing Executive role. Highlight your experience with website management, SEO, and CRM systems to show us you're the perfect fit!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can contribute to our brands. Be genuine and let your personality come through!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements. Did you boost conversion rates or improve user engagement? Share those numbers with us to demonstrate your impact!
Apply Through Our Website: We encourage you to apply directly through our careers platform. It’s the best way for us to receive your application and ensures you’re considered for the role. Don’t miss out on this opportunity!
How to prepare for a job interview at AG Barr Group
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of digital marketing tools like Google Ads, Analytics, and CRM platforms. Be ready to discuss how you've used these tools in past roles, especially in managing websites and executing campaigns.
✨Showcase Your Analytical Skills
Prepare to talk about how you've interpreted data to drive decision-making. Bring examples of how your analytical skills have led to actionable insights that improved website performance or customer engagement.
✨Demonstrate Your Project Management Prowess
Be ready to share specific examples of how you've managed multiple projects simultaneously. Highlight your organisational skills and how you've ensured deliverables are met on time and to a high standard.
✨Stay Ahead of Digital Trends
Research current digital marketing trends and be prepared to discuss how they could apply to AG Barr's brands. Showing that you're a digital champion who can identify opportunities will set you apart from other candidates.
